Player's Navy Cut

Last updated


Player's Navy Cut
Players navy cut logo.png
Product type Cigarette
Produced by Imperial Brands
Introduced1883
Discontinued2015 (UK)
Carcinogenicity: IARC group 1

Navy Cut Tobacco was a brand of tobacco products, pipe and cigarette, originally manufactured by John Player & Sons) in Nottingham, England where it continued to be produced after Player's became a branch of the Imperial Tobacco Company of Great Britain and Ireland in 1901. Named "Player's Navy Cut," the brand gained popularity in Britain, Germany, and British Ceylon (present-day Sri Lanka) during the late 19th and early 20th centuries, later expanding to the United States. [1] The brand's packaging featured a distinctive logo of a sailor in a 'Navy Cut' cap. [2]

Contents

The term "Navy Cut" reportedly originated from sailors' practice of binding tobacco leaves with string or twine, allowing the tobacco to mature under pressure, and then slicing off a "cut" for use. [3] The product was also available in pipe tobacco form.

Packaging

The cigarettes were initially available in tins, later transitioning to cardboard containers resembling classic matchboxes and eventually adopting the flip-top design common among cigarette brands in the 1950s. [4]

Marketing

The brand's imagery, featuring a sailor known as "Hero," evolved over time but retained its appeal to consumers. Advertising campaigns emphasized the product's quality and universal appeal. Player's Medium Navy Cut became the most popular variant, especially in the South of England and among the middle class. [5] Despite its popularity, the brand was discontinued in the UK by the end of 2015. [6]

See also

References

  1. ↑ Cox, Howard (2000). The Global Cigarette: Origin and Evolution of British American Tobacco, 1880-1945. Oxford University Press. p. 304. ISBN   978-0-19-829221-0 . Retrieved 21 February 2013.
  2. ↑ Tinkler, Penny (28 November 2006). Smoke Signals: Women, Smoking and Visual Culture in Britain. Berg. p. 106. ISBN   978-1-84520-267-5 . Retrieved 21 February 2013.
  3. ↑ "Advert". Scientific American: 315. February 1964. Retrieved 21 February 2013.
  4. ↑ Rickards, Maurice; Twyman, Michael (2000). The encyclopedia of ephemera : a guide to the fragmentary documents of everyday life for the collector, curator, and historian ([Corr. ed.]. ed.). New York: Routledge. p. 97. ISBN   0415926483.
  5. ↑ Tinkler, Penny (2006). Smoke signals : women, smoking and visual culture in Britain (English ed.). Oxford: Berg. ISBN   1845202678.
  6. ↑ "Player's Navy Cut Flake, "The best there is." | Dutch Pipe Smoker". 2020-09-26. Retrieved 2024-04-19.
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