Popcorn Venus: Women, Movies & the American Dream (Popcorn Venus) is a book written by Marjorie Rosen, published in 1973. Considered one of the first books written by a woman exploring film from a feminist perspective, Rosen's study covers women's roles in movies from the 1900s into the 1960s and early 1970s in the form of reflection theory. [1] Popcorn Venus explores the changing characterization of women in film throughout the decades, with Rosen emphasizing an unrealistic and stereotypical portrayal depending on the social and political climate of the time. [2] Rosen outlines different archetypes of cinematic female characters in her book, from "Vamp(s)" [3] and "Pin-up(s)" [4] to "Spinsters" [5] and "Fatal Women". [6]
The first part of the book discusses films before and into the early 20th century. Marjorie Rosen notes that Victorian values for women such as domesticity and innocence affected the content of initial films heavily as people were worried about the influential effects films might have.
This part also explains the types of characters who appeared frequently in early films. Female stars of the silent films in this era were said to be typically portrayed as very youthful, innocent, and fun. Rosen writes about actresses such as Mary Pickford, Lillian Gish, and Mae Marsh who are all emblematic of the Eternal Child character who emerged from Victorian morals, the women playing youthful roles well into their 30s. Responsible for their fame was David Wark Griffith, a director at the time who, as Rosen explains, was known for his arsenal of young female stars and his upholding of puritan Victorian morals. Griffith was considered one of the first female-centric directors, yet his portrayal of women on screen was troublesome and infantilizing according to Rosen.
As a contrast to the innocent child character of Pickford, there was Theda Bara's Vamp character who was an overly sexual and evil extreme depiction of women. Both the Eternal Child and Vamp tropes are extreme and unrealistic depictions of women from Rosen's perspective. Rosen notes that there was some exploration of controversial topics such as adultery in films of this time, but these films were cautionary tales in favor of marriage. [7]
Part two explores women in films of the 1920s, a time when women had recently gained the right to vote and slightly more freedom alongside it. Rosen paints a picture of the Flapper with dresses becoming shorter and looser and women beginning to live more independently. While hemlines became higher, Rosen writes that women still were not allowed to act on their sexual desires openly without consequence, and marriage was still the end goal.
This part continues to discuss the Vamp character, who, according to the book, became slightly more developed (such as when played by Pola Negri) and less of a caricature. Leaning more towards the Femme Fatale trope, Rosen explains that film Vamps at the time used their sexuality for power over men. Rosen explains that to avoid breach of censorship rules at the time, sexual Vamp characters often suffered or died in their films as a warning against promiscuous behavior.
Rosen emphasizes the importance of youth and beauty during the time, describing movies as their own form of a pageant. For Rosen, Chorus Girls emulate the beauty ideal- happy, youthful, flirty Flappers. Despite being the object of desire, Rosen notes that Chorus Girls of course still obeyed the moral laws.
Author Eleanor Glyn was discussed in this part as an author of romance novels who also wrote for films. Rosen explains that she wrote a lot about adultery and even showed women in unhappy marriages, but loyalty always prevailed in the end. Then, Rosen discusses Ernst Lubitsch, who wrote a lot of comedies where women could be more sexual, however, she notes that it was played for laughs and so unrealistic that it was unrelatable. [8]
The third part examines films during The Great Depression in the 1930s. Rosen explains how sound was introduced to films, leading to more realistic characters. She emphasizes a new type of female character, the Mysterious Woman, who was often a journalist or detective, using her wits in the workplace. Rosen finds this ironic because during the depression women were unemployed and even getting fired upon marriage, the Mysterious Woman existed as a form of escapism.
Rosen notes that Greta Garbo was one of the first to portray the Mysterious Woman trope, working alongside the men onscreen and challenging or seducing them. Another actress Rosen refers to is Marlene Dietrich, who was described as more sultry and deadly than Garbo. Dietrich's characters are said in this part to be wanted by every man and always resistant on screen, but then they would give in eventually. For Rosen, this resulted in a fantasy of weaponized sexuality for women, but submission always came so men could still identify with the films. Rosen explains that the feminist movement lost some traction during the depression, so these onscreen women were a fantasy of power.
Another female character trope introduced by Rosen in part three is the Blonde Bombshell, exemplified by actresses such as Mae West and Jean Harlow. The Blonde Bombshell, according to Rosen, represented sex and gold-digging, using sex as an economic power tool.
Rosen says the portrayal of rich women was more frequent during the 30s and that onscreen wealthy women had lots of free leisure time which led to adultery, emphasizing the idea of women's inherently sexual nature. These wealthy women always returned to their husbands, Rosen explains.
For Rosen, child stars in this time play some of the only female characters with true personality and depth. She describes Shirley Temple, whose characters were allowed to be adventurous and play active roles. [9]
Part four explores the cinema women of the 1940s, and films during World War II. Rosen explains this time period by discussing how women took over men's jobs during the war and films became more female-centric as there were fewer male actors. This lack of male actors led to films featuring more complex female characters and stories about women, Rosen describes. Sometimes, according to Rosen, portrayals were overexaggerated and the onscreen women working in men's roles would be comically hyperbolic. Rosen highlights how when men returned from war, women were expected to go back to not having jobs and became side characters in films once again.
A new female character type described by Rosen is the sexualized Pinup woman, played by actresses such as Rita Hayworth and Jane Russel. Their bodies and physical appearance were highlighted in films, according to Rosen.
This part explores the ways women were often portrayed onscreen as psychologically damaged or hysterical. Rosen discusses the framing of women as either evil or victims of violence- the Evil Woman and the Fatal Woman.
As movie stars' lives became more public, Rosen notes that celebrity gossip was popular and celebrities' personal lives were affected. Exemplary of this is Ingrid Bergman, Rosen explaining how her career ended because of the birth of an illegitimate child becoming public.
Rosen also talks about the portrayal of teenage girls in this part. She describes how beauty advertisements focus on them more. Teenagers in films attended school, but Rosen emphasizes that school acted only as a backdrop for women to find husbands and that their education was ignored. [10]
The fifth part discusses the 1950s post-war era of film. Marriage became really important again and Rosen thinks this is a backward movement in terms of feminism. Women outnumbered men after the war, Rosen explains, so it was more competitive to find a man. Rosen emphasizes that in movies, middle-aged single women were categorized as spinsters who were depicted as pathetic and pitiful cautionary tales. Rosen describes this as the woman alone trope, a place women did not want to be with so much focus on marriage as a happy ending.
Part five describes a shift in focus to sex symbols onscreen, as feminine curvy figures became popular such as Marilyn Monroe. Corsets and girdles were once again marketed to women according to Rosen. Rosen describes Monroe's desire to be a serious actress, but her inability to be taken seriously because of the focus on her figure. Another actress, Brigitte Bardot, knew she was being exploited for her body and was angry about it which Rosen describes as refreshing.
Rosen notes a problem with movie attendance, where movies needed to attract teens again because they were more prone to watch television and loved music like Elvis Presley's. Actors like Natalie Wood and Audrey Hepburn played more youthful, innocent characters with a thrill for life according to Rosen. She describes this type of female character as a Popcorn Venus who teens could identify with more. [11]
The final part of the book explores the 1960s and very early 1970s. Rosen talks about the in-between stage of sex in movies, and how censorship was becoming more lenient as the idea that women might enjoy sex was considered. The period where women were single, but not teens and not spinsters is explored here by Rosen, who emphasized films focus on more independent women who were college-educated. Rosen explains that beauty was still a primary focus, but that films such as Darling explored the idea of women being accepted despite lacking conventional beauty.
Rosen explains the backdrop of the flower child hippy movement, where youth culture preferred avoiding political life and experimenting with drugs. Rosen describes how movies did not represent this new youth culture, as they stuck with the girl next door image instead. She says this resulted in film attendance being lower than in previous years. Rosen says the end of this youth culture came as the youths aged and returned to the conventional life.
Rosen focuses heavily in this part on women's newfound sexual independence and how it led to them being reduced to sex objects in films. She explains that sex became clinical in films, as it lacked romance and intimacy. Women were sexually objectified whereas men were not as much, Rosen notes. She details how female gay sex was shown onscreen but male gay sex was not shown. Similar patterns emerged with onscreen sexual assault according to Rosen, as sexual violence was frequent for women in films but edited out when it was inflicted on men. For Rosen, the sexual revolution of this time depicts a male fantasy in films rather than female-centric explorations of sex. [12]
Popcorn Venus is known for its historical exploration of women's changing stereotypical roles in American films, determined by the assumed patriarchal structure of Hollywood. [1] Rosen's second-wave feminist analysis in Popcorn Venus is heavily influenced by the works of Simone de Beauvoir, such as her book The Second Sex , which is referenced throughout Popcorn Venus. [1] The patriarchal categorization of women in films outlined by Rosen is said to promote an unrealistic and false idea of women which plays into male desires. [1]
Feminist criticisms of Popcorn Venus complain that Rosen does not offer enough basis in social theory to support her claims and that she does not touch enough on the roles of Black women in films. [1]
Despite criticism, Rosen's early work is considered an important and contextually comprehensive early feminist film theory contribution. [1]
Popcorn Venus is generally applauded for its style but critiqued for its lack of theoretical depth. Marilyn Mitchell concludes in her 1974 review that Popcorn Venus "entertains" but "only occasionally enlightens", [13] commending Rosen's style of writing but criticizing her lack of support for claims. Claire Johnston writes in her 1975 review that Rosen's book suffers from "amateurism and subjective response". [14] E. Ann Kaplan writes positively of Rosen's wit and in-depth descriptions in Popcorn Venus but also critiques that "her insights remain underdeveloped". [15]
Feminist film theory is a theoretical film criticism derived from feminist politics and feminist theory influenced by second-wave feminism and brought about around the 1970s in the United States. With the advancements in film throughout the years feminist film theory has developed and changed to analyse the current ways of film and also go back to analyse films past. Feminists have many approaches to cinema analysis, regarding the film elements analyzed and their theoretical underpinnings.
Feminist science fiction is a subgenre of science fiction focused on such feminist themes as: gender inequality, sexuality, race, economics, reproduction, and environment. Feminist SF is political because of its tendency to critique the dominant culture. Some of the most notable feminist science fiction works have illustrated these themes using utopias to explore a society in which gender differences or gender power imbalances do not exist, or dystopias to explore worlds in which gender inequalities are intensified, thus asserting a need for feminist work to continue.
Science fiction and fantasy serve as important vehicles for feminist thought, particularly as bridges between theory and practice. No other genres so actively invite representations of the ultimate goals of feminism: worlds free of sexism, worlds in which women's contributions are recognized and valued, worlds that explore the diversity of women's desire and sexuality, and worlds that move beyond gender.
Gold digger is a term for a person, typically a woman, who engages in a type of transactional sexual relationship for money rather than love. If it turns into marriage, it is a type of marriage of convenience.
The final girl is a trope in horror films. It refers to the last girl(s) or woman alive to confront the killer, ostensibly the one left to tell the story. The final girl has been observed in many films, including Psycho, Voices of Desire, The Texas Chain Saw Massacre, Halloween, Alien, Friday the 13th, A Nightmare on Elm Street, Scream, and Train to Busan. The term was coined by Carol J. Clover in her article "Her Body, Himself: Gender in the Slasher Film" (1987). Clover suggested that in these films, the viewer began by sharing the perspective of the killer, but experienced a shift in identification to the final girl partway through the film.
Feminist sociology is an interdisciplinary exploration of gender and power throughout society. Here, it uses conflict theory and theoretical perspectives to observe gender in its relation to power, both at the level of face-to-face interaction and reflexivity within social structures at large. Focuses include sexual orientation, race, economic status, and nationality.
Gender has been an important theme explored in speculative fiction. The genres that make up speculative fiction, science fiction, fantasy, supernatural fiction, horror, superhero fiction, science fantasy and related genres, have always offered the opportunity for writers to explore social conventions, including gender, gender roles, and beliefs about gender. Like all literary forms, the science fiction genre reflects the popular perceptions of the eras in which individual creators were writing; and those creators' responses to gender stereotypes and gender roles.
Bisexuality is a romantic or sexual attraction or behavior toward both males and females, to more than one gender, or to both people of the same gender and different genders. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, which is also known as pansexuality.
PorYes is an initiative of sex-positive feminists that advocates for feminist criteria in pornography and honors outstanding depictions of sexuality. Since 2009, the PorYes Award has been held every two years as a feminist European porn film prize in Berlin. The PorYes awards were created as a feminist counter-action to the Venus Awards, a Berlin-based mainstream porn festival.
The representation of gender in horror films, particularly depictions of women, has been the subject of critical commentary.
From Reverence to Rape: The Treatment of Women in the Movies is a 1974 book by feminist film critic Molly Haskell. It was one of the first books to chronicle women's images in film. Along with Marjorie Rosen's Popcorn Venus and Joan Mellen's Women and Their Sexuality in the New Film, it typifies the first feminist expeditions into film history and criticism, adopting the "image of woman" approach. Haskell compared the portrayal of women on-screen to real life women off-screen to determine if the representation of women in Hollywood cinema was accurate. Later developments in feminist film theory have partially rejected Haskell's and Rosen's approach as rudimentary.
Feminist pornography is a genre of film developed by or for those within the sex-positive feminist movement. It was created for the purpose of promoting gender equality by portraying more bodily movements and sexual fantasies of women and members of the LGBT community.
The angry black woman stereotype is a racial stereotype of Black American women as pugnacious, poorly mannered, and aggressive.
Porn for women, women's porn or women's pornography is pornography aimed specifically at the female market, and often produced by women. It rejects the view that pornography is only for men, and seeks to make porn that women enjoy watching instead of what is being offered in male-centric mainstream pornography.
Gender plays a role in mass media and is represented within media platforms. These platforms are not limited to film, radio, television, advertisement, social media, and video games. Initiatives and resources exist to promote gender equality and reinforce women's empowerment in the media industry and representations. For example, UNESCO, in cooperation with the International Federation of Journalists, elaborated the Gender-sensitive Indicators for Media contributing to gender equality and women's empowerment in all forms of media.
The socio-political movements and ideologies of feminism have found expression in various media. These media include newspaper, literature, radio, television, social media, film, and video games. They have been essential to the success of many feminist movements.
In feminist theory, the male gaze is the act of depicting women and the world in the visual arts and in literature from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual male viewer. In the visual and aesthetic presentations of narrative cinema, the male gaze has three perspectives: that of the man behind the camera, that of the male characters within the film's cinematic representations; and that of the spectator gazing at the image.
The female gaze is a feminist theory term referring to the gaze of the female spectator, character or director of an artistic work, but more than the gender it is an issue of representing women as subjects having agency. As such both genders can create films with a female gaze. It is a response to feminist film theorist Laura Mulvey's term "the male gaze", which represents not only the gaze of a heterosexual male viewer but also the gaze of the male character and the male creator of the film. In that sense it is close, though different, from the Matrixial gaze coined in 1985 by Bracha L. Ettinger. In contemporary usage, the female gaze has been used to refer to the perspective a female filmmaker (screenwriter/director/producer) brings to a film that might be different from a male view of the subject.
Films have portrayed professional women in science, technology, engineering, and mathematics (STEM) fields in various ways throughout film history.
Johanson analysis, developed by film critic MaryAnn Johanson, provides a method to evaluate the representation of women and girls in fiction. The analysis evaluates media on criteria that include the basic representation of women, female agency, power and authority, the male gaze, and issues of gender and sexuality. Johanson's 2015 study, funded by a Kickstarter campaign, compiled statistics for every film released in 2015, and all those nominated for Oscars in 2014 or 2015. She also drew conclusions about movie profitability when women are represented well.
Marjorie Rosen is an American author, journalist, screenwriter, and professor best known for her 1973 book Popcorn Venus: Women, Movies and the American Dream. Rosen currently teaches Journalism at Lehman College in New York.