Rihanna 777 Documentary... 7Countries7Days7Shows

Last updated
Rihanna 777 Documentary... 7Countries7Days7Shows
Rihanna - 777.png
Blu-ray/DVD cover
Genre Concert
Directed by
  • Toby L
  • Nicholas Abbott
Starring
Theme music composer
Country of originUnited States
Original languageEnglish
Production
Running time77 minutes
Original release
Network Fox
ReleaseMay 7, 2013 (2013-05-07)

Rihanna 777 Documentary... 7Countries7Days7Shows is the third live long-form video by Barbadian singer Rihanna. It was released on May 7, 2013, by Def Jam Recordings. An edited version aired on May 6 on the Fox Network. It features behind-the-scene look of the singer's 777 Tour, a seven-date tour where she performed seven concerts in seven cities in seven countries accompanied with a group of fans and more than 150 journalists to promote her seventh studio album Unapologetic (2012).

Contents

Background

Rihanna performing during the 777 Tour in Mexico City Rihanna-mexico-city.png
Rihanna performing during the 777 Tour in Mexico City

Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording. [1] On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012. However, the tweet was shortly deleted and replaced with another clarifying that more information will available the next day (September 13). [2] Via her official Twitter account, Rihanna posted series of "teasing" tweets announcing her seventh studio album. [3] On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic along with its cover. [4]

To further promote Unapologetic, on November 14, 2012, Rihanna embarked on a seven-date promotional tour entitled 777 Tour. She performed seven concerts each in a different city in North America and Europe in seven days to promote the release of the album. [5] The tour was promoted and supported by HTC Corporation; during the 777 tour, Rihanna was joined by elite group of fans and 150 journalists which represented 82 countries. [6] They flew with the singer aboard a chartered Boeing 777 twinjet to every venue she visited during the course of the tour. [6] The 777 Tour started on November 14 in Mexico City and continued on November 15 in Toronto, November 16 in Stockholm, November 17 in Paris, November 18 in Berlin, November 19 in London and ended on November 20 in New York City. [7]

Following its end, the tour was met with criticism from the journalists accompanying Rihanna. [8] Although they found it innovative and interesting, they criticized the concerts and travel delays and Rihanna's non-presence on the parties held on the jet. [8] In an interview with BBC Radio 1, the singer clarified her absence from the parties and said that it was a result of her resting so she could save her voice for the shows, "They all want you to host a party every time you get on the plane after a show but you really only have that time to sleep until you get to the next country... Sometimes it was a two-hour ride to the next country and that was all the sleep you would get." [9] Despite the criticism, following the end of the 777 Tour, both Unapologetic and the lead single "Diamonds" reached number one on the US Billboard 200 and Hot 100 charts respectively. [10]

Release

Rihanna 777 Documentary
Video by
Rihanna chronology
Loud Tour Live at the O2
(2012)
Rihanna 777 Documentary
(2013)
Anti
(2016)

The documentary was announced on March 19, 2013. [10] On April 4, the first official trailer for the documentary was released. The preview shows Rihanna boarding on a plane and also later preparing for a show along with the tagline, "One woman takes on the world". [11] A second trailer was released on April 16, on Rihanna's official website. It features the captain of the jet talking, the singer and her crew preparing for the shows, and intercuted scenes on the jet of the journalists and fans. [12] Rihanna 777 aired on May 6 on Fox Network in the United States. [10] Apart from that, on April 23 Roc Nation announced that the film will be released in DVD format and will feature several performances of Rihanna's songs including "Diamonds" and "Stay". [13] Rihanna 777 in DVD format was released on May 7 in Australia, [14] Canada, [15] Germany, [16] Italy, [17] Japan, [18] Spain, [19] Sweden [20] and the United States, [21] on May 10 in the Netherlands [22] and Poland [23] and on June 3 in France. [24]

Setlist

  1. "Cockiness (Love It)"
  2. "Birthday Cake" (Remix)
  3. "Talk That Talk"
  4. "Wait Your Turn"
  5. "Man Down"
  6. "Only Girl (In the World)"
  7. "Don't Stop the Music"
  8. "S&M"
  9. "Phresh Out the Runway"
  10. "Unfaithful"
  11. "Take a Bow"
  12. "Hate That I Love You"
  13. "Where Have You Been" (contains excerpts of "Take Care")
  14. "Run This Town" (JAY-Z cover)
  15. "Live Your Life" (T.I. cover)
  16. "All of the Lights" (Kanye West cover)
  17. "Love the Way You Lie" (Eminem cover)
  18. "Stay"
  19. "Diamonds"
  20. "Umbrella"
  21. "We Found Love"

Charts

Chart (2012)Peak
position
Belgian Music DVD Chart (Wallonia) [25] 2
Czech Music DVD Chart [26] 18
Dutch Music DVD Chart [27] 28
French Music DVD Chart [28] 2
Italian Music DVD Chart [29] 19
Spanish Music Video Chart [30] 15
Swiss Music DVD Chart [31] 9
UK Music Video Chart [32] 42
US Music Video Sales ( Billboard ) [33] 7

Certifications

RegionCertification Certified units/sales
Brazil (Pro-Música Brasil) [34] Gold30,000*

* Sales figures based on certification alone.

Release history

CountryDateFormatLabel
Australia [14] May 7, 2013 DVD Universal Music Group
Canada [15] Def Jam Recordings
Germany [16] Universal Music Group
Italy [17]
Japan [18]
Spain [19]
Sweden [20]
United States [21] Def Jam Recordings
Netherlands [22] May 10, 2013Universal Music Group
Poland [23]
France [24] June 3, 2013Def Jam Recordings

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<span class="mw-page-title-main">Rihanna</span> Barbadian singer and actress (born 1988)

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<span class="mw-page-title-main">Rihanna albums discography</span>

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<i>A Girl Like Me</i> (Rihanna album) 2006 studio album by Rihanna

A Girl Like Me is the second studio album by Barbadian singer Rihanna. It was released on April 10, 2006, by Def Jam Recordings. For the production of the album, Rihanna worked with Evan Rogers, Carl Sturken, Stargate, J. R. Rotem, and label-mate Ne-Yo, who wrote the album's second single. A Girl Like Me is a pop and reggae album influenced by Rihanna's Caribbean roots. The album also incorporates elements of dancehall and rock, as well as ballads, which music critics were ambivalent towards.

<i>Good Girl Gone Bad Live</i> 2008 video by Rihanna

Good Girl Gone Bad Live is the first live long-form video by Barbadian singer Rihanna. It was first released on June 9, 2008 by Def Jam Recordings. The DVD and Blu-ray release features Rihanna's concert at the Manchester Arena in Manchester, United Kingdom held on December 6, 2007, as part of her Good Girl Gone Bad Tour (2007—2009) which supported singer's third studio album Good Girl Gone Bad (2007). Most of the concert's set list originates from Good Girl Gone Bad, however, Rihanna also performed songs from her previous albums Music of the Sun (2005) and A Girl like Me (2006). It also contains a special Documentary Feature that presents Rihanna discussing her experiences during the tour.

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<i>Loud</i> (Rihanna album) 2010 studio album by Rihanna

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<span class="mw-page-title-main">Talk That Talk (Rihanna song)</span> 2012 single by Rihanna

"Talk That Talk" is a song recorded by Barbadian singer Rihanna for her 2011 studio album of the same name. It features a rap verse by American rapper Jay-Z, who had previously collaborated with Rihanna on her song "Umbrella" in 2007 and "Run This Town" in 2009. The song was written by Jay-Z, Ester Dean, together with the Norwegian production duo Stargate. Def Jam Recordings serviced the track to urban contemporary radio in the United States on January 17, 2012, as the third single from Talk That Talk. It was released in France as a CD single on March 26. "Talk That Talk" is a hip hop song with R&B beats, rough drums and unrefined synths, and has a similar style to Rihanna's 2010 single "Rude Boy". It contains a brief sample of "I Got a Story to Tell" by the Notorious B.I.G. Therefore, the Buckwild, Sean Combs, Chucky Thompson, and the Notorious B.I.G. are credited as songwriters despite the Notorious B.I.G's death in 1997.

<i>Unapologetic</i> 2012 studio album by Rihanna

Unapologetic is the seventh studio album by Barbadian singer Rihanna. It was released on 19 November 2012 by Def Jam Recordings and SRP Records. It was recorded between June and November 2012, during promotion of her sixth studio album, Talk That Talk (2011). As executive producer, Rihanna enlisted previous collaborators The-Dream, David Guetta, Chase & Status, and Stargate to work alongside new collaborators such as Parker Ighile, Mike Will Made It, and Labrinth. Unapologetic is primarily a pop, synth-pop, and R&B record that incorporates elements of hip hop, EDM, dubstep, rock and reggae in its production, merging the sound of her previous albums Talk That Talk (2011), Loud (2010) and Rated R (2009).

<span class="mw-page-title-main">Diamonds (Rihanna song)</span> 2012 single by Rihanna

"Diamonds" is a song recorded by Barbadian singer Rihanna for her seventh studio album, with Michael Jackson Unapologetic (2012). It was written by Sia together with its producers, Benny Blanco and Stargate. The song premiered on September 26, 2012, during the Elvis Duran and the Morning Show and was digitally released the following day as the lead single from Unapologetic. "Diamonds" is a mid-tempo pop, electronic and R&B ballad that features heavy synthesizers, orchestral sounds and electronic rhythms. The song's lyrics serve as a departure from the themes of unhealthy relationships that were on Rihanna's previous singles contrasted to the song's portrayal of lovers as "diamonds in the sky".

<span class="mw-page-title-main">Pour It Up</span> 2013 single by Rihanna

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"Jump" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It was written by Kevin Cossom, M. B. Williams, Stargate and Chase & Status, with production done by the latter two and Kuk Harrell. It samples the lyrics of the 1996 single "Pony", performed by Ginuwine. Its composition and structure received comparisons to not only Justin Timberlake's song "Cry Me a River" and Magnetic Man's "I Need Air", but also to some of Rihanna's previous songs, including "Rude Boy" and "Red Lipstick". A remix of the song called "Jump " by rapper Theophilus London was leaked onto the internet. "Jump" was serviced to Australian radio on January 24, 2014 as the album's sixth single.

<span class="mw-page-title-main">Right Now (Rihanna song)</span> 2013 single by Rihanna featuring David Guetta

"Right Now" is a song recorded by Barbadian singer Rihanna from her seventh studio album, Unapologetic (2012). The song features French disc jockey David Guetta. Rihanna co-wrote the song with R&B singers Ne-Yo and The-Dream, while their longtime collaborators, Norwegian production duo Stargate, co-produced the track alongside Guetta and his own longtime collaborators Nicky Romero and Giorgio Tuinfort. It was sent to contemporary hit and rhythmic contemporary radios in the United States as the fourth single from the album on May 28, 2013. Musically, "Right Now" is an EDM and pop song. The lyrical content features Rihanna chanting to live life in the moment.

<span class="mw-page-title-main">Stay (Rihanna song)</span> 2013 single by Rihanna featuring Mikky Ekko

"Stay" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It features guest vocals by Mikky Ekko and was released as the second single from the album on December 13, 2012. "Stay" was co-written by Ekko and Justin Parker. The song's lyrics speak of temptation and the inability to resist true love. Music critics were generally positive in their opinion regarding the balladry and most described it as a standout track on the album.

"Phresh Out the Runway" is a song recorded by Barbadian recording artist Rihanna for her seventh studio album Unapologetic (2012). It was co-written by Rihanna with French disc-jockey David Guetta, Giorgio Tuinfort and Terius Nash. It is the first time that Rihanna and Guetta had collaborated since "Who's That Chick?", released in November 2010. "Phresh Out the Runway" is a hip hop and rave song that contains heavy synthesizers and bass. Lyrically, Rihanna explains how if any of her crew does not respect her, they should no longer remain with her.

<i>Loud Tour Live at the O2</i> 2012 video by Rihanna

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John Stephen Sudduth, known professionally as Mikky Ekko, is an American singer and songwriter from Nashville. He co-wrote and was featured on Rihanna's 2013 single "Stay", which charted in multiple countries, becoming his first-charting material. Ekko released his debut studio album, Time, in 2015 through RCA Records. Fame, his second album, was released in 2018 on Interscope Records.

<span class="mw-page-title-main">What Now (song)</span> 2013 single by Rihanna

"What Now" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It was written by Olivia Waithe, Parker Ighile, Maestro The Baker and Nathan Cassells alongside Rihanna, with production handled by Maestro The Baker, Ighile and Cassells. A remix collection was released exclusively to Beatport on August 29, 2013 and later via iTunes, Amazon, and Google Play on September 17, 2013. The single was serviced to US rhythmic radio on September 24, 2013, before impacting mainstream radio on October 1, 2013 as the fifth single from Unapologetic. Another remix collection was released to Beatport on October 29, 2013. The song is a mid-tempo piano ballad which incorporates sounds which resemble "sonic bombs" during the chorus and "crashing" drums.

<i>Good Girl Gone Bad: Reloaded</i> 2008 studio album (reissue) by Rihanna

Good Girl Gone Bad: Reloaded is the reissue of Barbadian singer Rihanna's third studio album Good Girl Gone Bad (2007). It was first released digitally in selected countries on June 2, 2008, by Def Jam Recordings and SRP Records. Launched to mark the first anniversary of the original album, Good Girl Gone Bad: Reloaded features three newly recorded songs and a DVD showing exclusive behind-the-scenes footage of Rihanna's worldwide tour, the Good Girl Gone Bad Tour (2007–2009). For the new material, she worked with past collaborators Ne-Yo, Stargate, and C. "Tricky" Stewart, as well as Brian Kennedy, Mark Endert, Mike Elizondo, Mark "Spike" Stent and Maroon 5.

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