|Fate||Merged with United Spirits Ltd|
|Founded||British India (1886 )|
|Founder||Robert Gordon Shaw|
|Defunct||1 April 2007|
|Products||Brewery, alcoholic beverages|
Shaw Wallace & Company Limited, abbreviated to SWC, was an Indian liquor manufacturer headquartered in the Wallace House in Kolkata, West Bengal. It was established in 1886 by Robert Gordon Shaw and Charles William Wallace.It was involved in the production and sales of Indian Made Foreign Liquor (IMFL). The two biggest brands of SWC were Royal Challenge whisky and Director's Special whisky.
In mid-2005, SWC's spirits business was acquired by the United Breweries Group (UB Group) and its breweries and beer business was acquired by SABMiller. On 1 April 2008, Shaw Wallace was merged with United Spirits Ltd, a subsidiary of the UB Group.
Shaw Wallace & Company Limited was established in 1886 by Robert Gordon Shaw and Charles William Wallace (1855–1916).Prior to 1999, SWC was into diversified businesses, which it shed as part of a restructuring plan. It 1999, it sold Calcutta Chemicals Ltd and Detergents India Ltd to Henkel SPIC.
On 21 March 2005, UB Group increased their ownership of Shaw Wallace to 54.54%. Since Manu Chhabria had died three years earlier, the deal was approved by his widow Vidya Chhabria.SWC's breweries and beer business was acquired by SABMiller. Royal Challenge beer, which is mainly sold in the state of Andhra Pradesh, is with SABMiller.
During 2006-07, Shaw Wallace & Company Ltd recorded a net sales turnover of Rs 1388.5 million, (Rs 1155.2 million in 2005-06), total income of Rs 2321.5 million (Rs 2933.8 million in 2005-06), while the profit after tax was Rs 820.7 million (Rs 468.6 million in 2005-06). Director S.R. Gupte announced on 29 September 2007 that merger talks would soon get underway between United Spirits and Shaw Wallace. The merger was later approved by the Shaw Wallace board of directors.
In India, distribution of the Sega Mega Drive was handled by Shaw Wallace Electronics, with the products being sold for ₹18,000 (US$250). Sega entered the partnership in the northern hemisphere April 1994 because it wanted to circumvent an 80% import tariff. .The distribution of Sega products was acquired by Maze Marketing (now Mitashi Edutainment) in 1995.
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In India, traditional beer has been prepared from rice or millet for thousands of years. In the 18th century, the British introduced European beer to India. Beer is not as popular as stronger alcoholic beverages like whiskey. The most popular beers in India are strong beers.
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United Breweries Holdings Limited (UBHL) or UB Group is an Indian conglomerate company headquartered in UB City, Bangalore in the state of Karnataka, India. Its core business includes beverages, aviation and investments in various sectors. The company markets beer under the Kingfisher brand, and owns various other brands of alcoholic beverages. It also launched Kingfisher Airlines, an airline in India whose operation has been halted after problems in 2014 that led to its licence being revoked by the DGCA. United Breweries is India's largest producer of beer.
White Mischief is a brand of Indian vodka and brandy manufactured by Shaw Wallace Distilleries Ltd, now part of the United Breweries Group. United Spirits Ltd, the spirits division of UB Group, claims a market share of 46%, making it the largest selling vodka in India.
Most distilled spirits that are labelled as "whisky" in India are a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent. Outside India, such a drink would more likely be labelled a rum. According to the Scotch Whisky Association's 2013 annual report, unlike the European Union (EU), "there is no compulsory definition of whisky in India, and the Indian voluntary standard does not require whisky to be distilled from cereals or to be matured. Very little Indian 'whisky' qualifies as whisky in the EU owing to the use of molasses or neutral alcohol, limited maturation and the use of flavourings. Such spirits are, of course, considerably cheaper to produce than genuine whisky." Such molasses-based blends make up 90 percent of the spirits consumed as "whisky" in India, although whisky wholly distilled from malt and other grains, is also manufactured and sold.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg and others. It has approximately 630 beer brands in 150 countries.
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Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of the United Breweries Group, and launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks". It is similar to a blended whisky flavored with pot still malt whisky, but the neutral spirits used as base are distilled from molasses instead of grain.
Royal Stag, also known as Seagram's Royal Stag, is an Indian brand of whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 ml, 375 ml and 180 ml bottles and also available in 90 ml and 60 ml bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.
Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. It is a blend of Indian grain spirits and imported Scotch malt and contains no artificial flavouring. It is available in 5 different bottle formats. GQ magazine described the whisky as "smooth and smoky", and gave it a rating of 6/10.
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Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a Diageo Group company. It was launched in the early 1980s. According to Binod K. Maitin, a United Breweries technician who oversees all the liquor blends for the company, Royal Challenge is a grain based whisky, blended with Scotch malts and Indian malts. In an article for The Wall Street Journal, reporter Eric Felton states that, "About 12% of the blend comes from real malt whiskies: some of it made in India, some actual Scotch. The rest of the mix is a neutral spirit distilled from molasses. That means that, strictly speaking, Royal Challenge, like most Indian "whisky", is actually a rum flavored to pass as whisky." The manufacturer has refused to state the percentage of Scotch whisky used in the blend. In the United States, Royal Challenge is referred to as "spirit whisky". Besides India, Royal Challenge is sold in several other countries including the Middle East and the United States.
Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of the Diageo Group. It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky".
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Officer's Choice commonly known as OC, is an Indian whisky brand which is owned by Allied Blenders & Distillers (ABD), formerly BDA. It is considered to be one of the largest spirit brands in the world. In 2015 Officer's Choice overtook Smirnoff vodka to become the world's largest selling spirit brand. In calendar year 2014, the brand sold 28.4 million cases, higher than any other spirit brand in the world. Compared to the other Indian whiskies which are mainly made from molasses, OC is made from grain.
Pincon Spirit Limited (PSL), formerly Sarang Viniyog Ltd., incorporated in 1978, is an Indian company that manufactures industrial alcohol, Indian-made foreign liquor (IMFL), country liquor and desi darus. Monoranjan Roy serves as the chairman and managing director of the company. It is listed with the Bombay Stock Exchange (BSE), the National Stock Exchange (NSE) and the Securities and Exchange Board of India.