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Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers,typically using data analysis to study large amounts of information.
In the field of management,strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders,based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives,developing policies and plans to achieve those objectives,and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature;the models can include a feedback loop to monitor execution and to inform the next round of planning.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation,techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. Compare marketology,which Aghazadeh defines in terms of "recognizing,generating and disseminating market insight to ensure better market-related decisions".
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words,it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas,data,and information.
Data management comprises all disciplines related to handling data as a valuable resource,it is the practice of managing an organization's data so it can be analyzed for decision making.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment,effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses,making it imperative for companies to employ innovative and impactful marketing techniques. This essay examines how various types of advertising methods can be utilized effectively to reach out to potential consumers
Revenue management is a discipline to maximize profit by optimizing rate (ADR) and occupancy (Occ). In its day to day application the maximization of RevPAR is paramount.
Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States,Singapore,and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds,a publicly listed company in India.
The following outline is provided as an overview of and topical guide to marketing:
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited,Ambuja Cements,Bata India,BP Ergo,Defaqto,Tata Capital,Tata Chemicals,Tata Industries,Tata Limited (UK),Tata Unistore,Ultratech,and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association (AMA).
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD,Fontainebleau,France,where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value,especially through marketing excellence,customer focus,and value-capture selling.
Enterprise engagement is a sub-discipline of marketing and management that focuses on achieving long-term financial results by strategically fostering the proactive involvement and alignment of customers,distribution partners,salespeople,and all human capital outside and inside of an organization. Enterprise engagement is distinct from the traditional sub-disciplines of financial management,marketing,sales,operations,and human resources in that it seeks to achieve long-term success by integrating these various traditional business disciplines to consistently focus the organization on identifying and meeting target audience needs. Enterprise Engagement is related to brand engagement,a term developed in Great Britain in the 2000s to describe an integrated external and internal marketing approach to achieving long-term success for a brand. Enterprise Engagement applies similar principals to the achievement of an organization's overall financial objectives.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936,It is the fourth-oldest major journal covering marketing issues;others include the Harvard Business Review (1920),the Journal of Retailing (1925),and the Journal of Business (1928).
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design,development,blogging,search engine optimization,pay-per-click marketing,reputation management,directory listings,social media,link sharing,and other avenues to create a long-term positive presence for a person,organization,or product in search engines and on the web in general.
Sridhar R. Tayur is an American business professor,entrepreneur,and management thinker. He is university professor of operations management and Ford Distinguished Research Chair at the Tepper School of Business,Carnegie Mellon University,and the founder of SmartOps Corporation and OrganJet Corporation.
Patrick Barwise is emeritus professor of management and marketing at London Business School. He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media.
In commerce,global supply-chain management is defined as the distribution of goods and services throughout a trans-national companies' global network to maximize profit and minimize waste. Essentially,global supply chain-management is the same as supply-chain management,but it focuses on companies and organizations that are trans-national.
Werner Josef Reinartz is a German economist. Since 2007 he is a Professor of Retailing and Customer Management at the University of Cologne and the Director of the Center for Research in Retailing (IFH).
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities.
Tinglong Dai is a Professor of Operations Management and Business Analytics at the Carey Business School,Johns Hopkins University,with expertise in the areas of healthcare analytics,global supply chains,the interfaces between marketing and operations,and human–AI interaction. Dai's research primarily examines the health care ecosystem using analytics approaches,with a focus on behavioral,incentive,and policy issues related to healthcare operations management.
References
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- 1 2 Weingarden, Matt (October 4, 2021). "Sridhar Named Journal of Marketing Editor in Chief Designate".
- ↑ Gill, Manpreet; Sridhar, Shrihari; Grewal, Rajdeep (July 12, 2017). "Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App". Journal of Marketing. 81 (4): 45–66. doi:10.1509/jm.16.0149 – via CrossRef.
- 1 2 Chen, Yixing; Lee, Ju-Yeon; Sridhar, Shrihari (Hari); Mittal, Vikas; McCallister, Katharine; Singal, Amit G. (May 12, 2020). "Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment". Journal of Marketing. 84 (3): 1–27. doi: 10.1177/0022242920913025 .
- ↑ "Shrihari (Hari) Sridhar" (PDF).
- ↑ "The Hidden Cost of Salesperson Trust Overestimation | Keller Center for Research | Baylor University".
- ↑ "Smeal faculty members earn promotions | Penn State University". www.psu.edu.
- ↑ "Meet the Editors". www.greatlakes.edu.in.
- ↑ Gerhardt, Monica (May 4, 2021). "AMA Academic Council: Four new members".
- ↑ "Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending – Yixing Chen, Vikas Mittal, Shrihari (Hari) Sridhar, 2021". doi:10.1177/0022243720964130.
- 1 2 "Responsible Business Education Awards: full shortlists". Financial Times. January 19, 2022.
- 1 2 "Varadarajan Award for Early Contributions to Marketing Strategy Research".
- 1 2 Peshek, Sam (October 25, 2018). "21 Texas A&M University Scholars Named 2018 Presidential Impact Fellows". Texas A&M Today.
- ↑ Blakley, Michelle. "Leadership". Mays Business School.
- 1 2 Carter, Andrea (April 23, 2018). "2018 Best 40 Under 40 Professors: Shrihari (Hari) Sridhar, Mays Business School". Poets&Quants.
- ↑ Whitler, Kimberly A. "The 2018 Summer Reading List For Marketers". Forbes.
- ↑ Kanuri, Vamsi K.; Sridhar, Shrihari; Chen, Yixing (September 12, 2018). "A Study Shows the Best Times of Day to Post to Social Media". Harvard Business Review– via hbr.org.
- ↑ "Houston companies will win the COVID-19 battle: Here's why".
- ↑ Best, Vikas Mittal, Shrihari Sridhar, and Roger (November 4, 2020). "To Cut Costs, Know Your Customer". MIT Sloan Management Review.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ Palmatier, Robert W. (June 12, 2020). Marketing strategy: based on first principles and data analytics.
- ↑ "Marketing strategy : based on first principles and data analytics second edition".
- ↑ "Focus : how to plan strategy and improve execution to achieve growth / Vikas Mittal, Shrihari Sridhar".
- ↑ "Preview – MBM".
- ↑ "Impact Assessment Social Impact Fellowship". GradFUTURES.
- ↑ "AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing | Award Recipients".