Stars is the twelfth studio album by American singer-actress Cher, released in April 1975, by Warner Bros. Records. A covers album of rock, pop and other hits, Stars was one in a string of commercial disappointments for Cher in the late 1970s.[2][3] It charted at number 153 on the Billboard 200 at the end of May 1975.[4] Cher's earnest delivery of ballads and uptempo numbers was overwhelmed in a market newly dominated by disco. After two more albums that sold even less well, Cher made a successful (if temporary) comeback in 1979 with the disco album Take Me Home.[5]Stars was the first record for Warner Bros. Records and was also her very first without Sonny's influence as it followed Cher's divorce with Sonny and the dissolution of her relationship with David Geffen. Another novelty was the lack of the acute accent ( ´ ) on the e in Cher's name, which was always present on past albums.
In 1974, after the release of Dark Lady, Cher began recording with Phil Spector. These sessions resulted in the songs "A Woman's Story", and a cover of The Ronettes' "Baby, I Love You". However, the album was eventually shelved. These songs were released as singles but were unsuccessful, and are now considered rarities. "A Woman's Story" was eventually released in the 2024 compilation album Forever Fan. Cher then turned to Jimmy Webb to record this album.
Release and promotion
Stars was released in April 1975, as well as its only single, "Geronimo's Cadillac".[6][7] Upon its release, Stars was prompted by big promotional efforts. Warner Bros. Records created a nationwide sales and concentrated marketing campaign that, as announced by vice-president and director of marketing, Ed Rosenblatt, included specially created merchandising materials, as well as advertising support, with print, radio and television time buys. Adam Somers, director of merchandising, was in charge of servicing record stores and disc jockeys with a kit of the materials that included a black, long-sleeved shirt and t-shirt emblazoned with Cher's picture and the album title, as well as a gold satin pillowcase which bore the same logo.[8] For record stores and other retail outlets especially, life-size die-cut cardboard standups of Cher herself, along with posters, were created to grace windows and display areas.[9]
The radio support consisted of a double-barreled promotion led by Gary Davis, director of promotion. On May 25, an one-hour special was aired throughout several RKO radio stations, including WRKO (Boston), KFRC (San Francisco), KHJ (Los Angeles) WHBQ (Memphis) and WXLO (New York), as well as KAKC (Tulsa), WIBG (Philadelphia) and CKLW.[10] Meanwhile, a promotion that ran from June 2 through 15 sponsored a vintage Cadillac for each of the station's individual contests. The aforementioned Cher shirts and satin pillowcases were offered as part of the runner-up prizes. The contest was tied in with major accounts in each market.[11]
The album has never been released on CD or iTunes. According to Billboard, Cher owned this album's master rights and Warner had no right to reissue.[13] On July 16, 2021, Cher had the album remastered and made available for streaming in its entirety on her official YouTube channel.[14]
The album received mixed reviews from music critics. The Los Angeles Times said Cher's performances were uninspired, like a batting machine that always puts the ball over home plate, but never strikes anyone out.[17]Billboard gave the album an unfavorable review and said that the album's major problems are Cher's voice that sounds "strained and/or overdone on most of the cuts" and "the mood doesn't seem to change a great deal from song to song". They elected "Stars", "Love Hurts", "These Days", and "Geronimo's Cadillac" as the album's best cuts and praised the "excellent musicianship". AllMusic website retrospectively gave the album two out of five stars.
However, in a positive review, Cash Box opined that "Cher's exquisite voice is as lovely and moving as ever as she glistens on all eleven great tracks", and that the album's producer, Jimmy Webb, "assembled a fine orchestra and background vocals that greater compliment the Cher sound." The songs "Love Enough", "Mr. Soul", "Harder They Fall", and the title track, "Stars", were highlighted as the favorite cuts.[18]Phonograph Record also gave the album a positive review overall, describing it as "unrelentingly stupendous", and stating that Cher's "woeful, husky contralto and machine-gun vibrato betray never-before-dreamed-of nuances in such universally-adored folk-rock favorites as 'These Day' and 'Geronimo's Cadillac' as well as in a host of other unforgettable melodies..."[19] On April 12, 1975, Record World included Stars in its weekly "Album Picks" list, describing it as the "best material of some of contemporary music's finest writers..." and considering "The Bigger They Come the Harder They Fall", "Love Enough", and "Mr. Soul" among the top songs.[20] Moreover, "Geronimo's Cadillac" appeared in the "Single Picks" list on June 7, being described as "her highest octane rating in two years".[21]
Commercial performance
Despite the promotional efforts aimed to boost the album's sales, Stars couldn't even surpass the 100 position on the charts it performed. On the Billboard Hot 100, it peaked at number 153, while on the Cash Box Top Albums chart and Record World The Album Chart it peaked at number 151 and 167, respectively. In Australia, it peaked at numer 100 on the Kent Music Report singles chart.
For its part, "Geronimo's Cadillac" only managed to enter the Record World The Singles Chart, peaking at number 137 on July 5.[22]
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