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Suresh P. Sethi | |
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Citizenship | United States |
Alma mater | Carnegie Mellon University Washington State University IIT Bombay |
Known for | Sethi model, Sethi-Skiba point, K-convexity in Rn |
Awards | Society for Industrial and Applied Mathematics Fellow (2009), IIT Bombay Distinguished Alum (2008) |
Scientific career | |
Fields | Operations management, optimal control, Manufacturing, Operations Research, Finance, Economics, Marketing,Industrial Engineering, Optimal Control |
Institutions | University of Texas at Dallas, University of Toronto, Rice University, Weyerhaeuser Company, Omark Industries, Hindustan Motors, Bhilai Steel Plant |
Patrons | Eugene McDermott |
Thesis | Applications of Optimal Control Theory in Management Science and Economics |
Doctoral advisor | Gerald L. Thompson, Timothy McGuire, Charles Newman, |
Other academic advisors | George Dantzig |
Notable students | Subodha Kumar, Steef van de Velde |
Website | http://www.utdallas.edu/~sethi |
Suresh P. Sethi is an American mathematician who is the Eugene McDermott Chair of Operations Management and Director of the Center for Intelligent Supply Networks at the University of Texas at Dallas.
He has worked as departmental editor of Production and Operations Management , [1] corresponding editor of SIAM Journal on Control and Optimization , and associate editor of Operations Research, Manufacturing & Service Operations Management , and Automatica .
Sethi received his PhD in operations research from Carnegie Mellon University and was a post-doctoral fellow at Stanford University under the supervision of George B. Dantzig. He obtained a B.Tech. with honors in Mechanical Engineering from the Indian Institute of Technology Bombay, an M.S. in Industrial Administration from Carnegie Mellon University, and an Master of Business Administration from Washington State University. [2]
Sethi's publications have been cited 31850 times in total, with 86 h-index and 334 i10-index. [3] He has contributed in the fields of manufacturing [4] and operations management, [5] [6] finance [7] and economics, [8] [9] marketing, [10] industrial engineering, [11] [12] operations research, [13] and optimal control. [14] He is known for his developments of the Sethi advertising model and Sethi-Skiba point, and for his textbook on optimal control. [15]
Sethi is known for his accomplishments in unifying many theories and concepts in Sethi model, Sethi-Skiba point, K-convexity in Rn Decision and Forecast Horizons, [16] and Supply Chain Coordination with Risk Averse Agents. [17]
The Sethi model describes the process of how sales evolve over time in response to advertising. The model assumes that the rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way.[ citation needed ] The following are related journal publications over the years that established and generalized Sethi model.
Sethi-Skiba points arise in optimal control problems that exhibit multiple optimal solutions. A Sethi-Skiba point is an indifference point in an optimal control problem such that starting from such a point, the problem has more than one different optimal solutions.[ citation needed ]
Sethi has been elected to Production and Operations Management Society (POMS) Fellow in 2005, [18] one of eight individuals up to that time to be honored with that distinction in the field of Operations Management.
He is the recipient of the 2015 Tepper Alumni Achievement Award [19]
Two conferences have been organized in his honor, at Aix-en-Provence in 2005 [20] and at University of Texas at Dallas in 2006. [21] Also, two books have been edited in his honor. [22] [23]
Year | Honor/Award |
1984-85 | Connaught Senior Research Fellow, University of Toronto [24] |
1996 | Award of Merit, Canadian Operational Research Society (CORS) [25] |
2000 | Senior Research Fellow, IC2 Institute [26] |
2003 | IEEE Fellow, [27] INFORMS Fellow, AAAS Fellow [28] |
2004 | Wickham-Skinner Best Paper Award in Production and Operations Management [29] |
2005 | Production and Operations Management Society Fellow [30] |
2008 | IIT Bombay Distinguished Alum [2] |
2009 | SIAM Fellow, Society for Industrial and Applied Mathematics [31] |
2012 | President, Production and Operations Management Society (POMS) [32] |
2015 | Alumni Achievement Award (Tepper School of Business, Carnegie Mellon University) [33] [19] |
2020 | Sushil K Gupta Production and Operations Management Distinguished Service Award [34] |
2024 | Best Paper Award Named After Suresh Sethi (Production and Operations Management Society) [35] |
2021 | Asia-Pacific Artificial Intelligence Association Fellow [36] |
2023 | Journal of Operations Management Ambassador Award [37] |
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The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The model assumes that the rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way.
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