The Bountiful Company

Last updated
The Bountiful Company
Company type Private
Industry Retail
Founded1971
Headquarters Ronkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
Products Nutritional supplements
RevenueIncrease2.svg $3 billion (2013)
Owner Pfizer
Number of employees
13,000 [1]
Website www.bountifulcompany.com

The Bountiful Company is an American dietary supplements company. It is owned by Kohlberg Kravis Roberts, which sold most of the company's brands to Pfizer in 2021. [2]

Contents

It was originally known as Nature's Bounty, Inc. but changed its name to NBTY, Inc. in 1995.[ citation needed ] It then changed its name back to Nature's Bounty Co. in 2016. [3] It changed to its current name, the Bountiful Company, in January 2021. [4]

History

The company was founded in 1971 by Arthur Rudolph, as a mail order company named Nature's Bounty. [5] [6]

The company was publicly traded until 2010, when the Carlyle Group acquired it for $3.8 billion. [7]

As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer. [8] It considered selling the company amid growing interests from China, [9] or an IPO early 2017. [10]

In 2017, the Carlyle Group sold a majority stake in the company to Kohlberg Kravis Roberts. [11] [12]

In 2021, the company was acquired by Nestlé for $5.75 billion. [13] [14] [15]

Brands

The Bountiful Company owns a wide variety of brands including:

2011 Consumer Reports investigation

A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty." [18]

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References

  1. "The Nature's Bounty Co". Forbes .
  2. "Nestle buys vitamin maker Bountiful's main brands for $5.75 billion". Reuters. 2021-04-30. Retrieved 2021-06-19.
  3. "NBTY Debuts New Moniker, Updates on Refocusing Initiatives". Natural Products INSIDER. 2017-11-21. Retrieved 2021-06-19.
  4. "Nature's Bounty becomes The Bountiful Company". Drug Store News. 25 January 2021. Retrieved 2021-06-19.
  5. https://www.wholefoodsmagazine.com/articles/11807-in-memoriam-arthur-rudolph
  6. https://www.encyclopedia.com/books/politics-and-business-magazines/nbty-inc#:~:text=Incorporated%3A%201971%20as%20Nature's%20Bounty%2C%20Inc.
  7. "Carlyle strikes $3.8 billion deal for NBTY". Reuters. 15 July 2010. Retrieved 30 April 2024.
  8. "The Nature's Bounty Co. Fact Sheet" (PDF).
  9. "Carlyle hires Goldman Sachs to help sell Nature's Bounty: sources". Reuters. 2017-01-07. Retrieved 2017-06-18.
  10. "Report: IPO weighed for Nature's Bounty". Newsday. Retrieved 2017-06-18.
  11. Noto, Anthony (24 July 2017). "After WebMD, KKR buys majority stake in vitamin and food supplement maker". New York Business Journal. Retrieved 2021-06-19.
  12. "Carlyle Group Selling Majority Control of Nature's Bounty Co to Investment Firm KKR". Nutraceuticals World. 24 July 2017. Retrieved 2024-04-30.
  13. Kostov, Nick (30 April 2021). "Nestlé Expands in Vitamins With $5.75 Billion Nature's Bounty Deal". Wall Street Journal.
  14. "Nestle buys vitamin maker Bountiful's main brands for $5.75 billion". CNBC. 30 April 2021.
  15. "Nestle to Buy Vitamin Brands From KKR for $5.75 Billion". Bloomberg.com. 30 April 2021.
  16. "The Natures Bounty Company acquires The Best Bar Ever". FoodBev Media Ltd. 24 January 2018. Retrieved 30 January 2018.
  17. "NBTY™ Acquires Dr. Organic®" (Press release).
  18. "Fish Oil & Omega 3 Supplements Reviewed & Claim Checked - Consumer Reports" . Retrieved 2017-06-18.