"Touch" became a commercial success after a dance challenge to the song went viral on TikTok,entering the charts of Canada,Singapore,Malaysia,South Korea,and the Philippines as well as the Billboard Global 200 and US Bubbling Under Hot 100 chart.
Background and release
On June 28,2024,Katseye released their first single "Debut",which garnered 2.3 million views within three days of release.[1] Following the single,they announced their next single "Touch" on July 23.[2] The single was released on July 26,2024.[3] The song impacted US contemporary hit radio on September 20,2024.[4] A remix featuring Tomorrow X Together's Yeonjun was released the next month on October 11,2024.[5]
"Touch" was described by Grammy's Carmin Chappell as a drum and bass song with R&B undertones about moving on from a lover.[7]IZM's So Seung-geun called "Touch" a stark contrast from their upbeat first single "Debut",giving the single two out of five stars in a negative review.[6] Whereas in more positive reviews,Mika Chen of NME called the song "a dreamy dance-pop salute to independence" and The Times of India commended it as a pop anthem with a lively yet nuanced melody which showcases the group's enchanting vocals along with Music Daily who called the chorus "candy lacqured liquid drum and bass".[8][9][10]
Commercial performance
"Touch" emerged as the group's breakthrough single,entering the charts in Canada,Singapore,Malaysia,Hong Kong,the Philippines and South Korea as well as charting on the Billboard Bubbling Under Hot 100 and Billboard Global 200[11] in September 2024 after a dance challenge to the song went viral on the video-sharing platform TikTok and garnered heavy attention.[12] The song also debuted at number 16 on the New Zealand Hot Singles chart.[13]
Music video
Directed by Cody Critcheloe,the music video shot in Los Angeles premiered alongside the single. The video that is heavily inspired by the late 90s and early 2000s,with a noticeable Y2K aesthetic,[14] follows a citywide search for member Yoonchae who has reportedly gone missing. Throughout the video each of the member's dream "charms" (Sophia's dream anchor,Megan's dual cherry,Daniela's guardian shield,Lara's limitless key,Manon's stellar tiara and Yoonchae's soothing shell) which symbolize their unique qualities are shown.[15] The video was highlighted for its nostalgic elements and energetic choreography.[16][10] The music video has garnered over 50 million views,according to figures reported in November 2024.[17]
1 2 So Seung-geun (August 7, 2024). "Katseye – Touch". IZM (in Korean). Archived from the original on September 28, 2024. Retrieved September 28, 2024.
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