VTV3 is a state-owned Vietnamese television channel owned by the Vietnam Television, launched officially on 31 March 1996. As the country's first ever sports and entertainment dedicated channel, it broadcasts sporting events and entertainment-oriented programs including music, game shows, leisure & lifestyles, nationally produced, as well as American and Asian series.
VTV3 first broadcast for testing in June 1994 during the 1994 World Cup, it aired alongside VTV1 and VTV2 on channel 9 VHF in Hanoi from 14:00 to 19:30 as a general Sports – Entertainment – Cultural channel.
From April 1995, the channel broadcast on channel 6 in Hanoi with the content Sports - Culture – Entertainment – Economic Information.
At 10:00 a.m., 31 March 1996, on channel 6 in Hanoi and surrounding areas, VTV3 officially launched as a Sports – Entertainment – Economic Information channel. It is also relayed nationwide via satellite in July of the same year. Since the launch of the channel, VTV began to broadcast the Premier League, made this channel becomes the first ever channel to broadcast the tournament in Vietnam, starting from the 1996–97 season.
From 1 January 1997, VTV3 separated its frequency to channel 22 UHF in Hanoi, 21 UHF in Danang and channel 28 UHF in Ho Chi Minh City with nighttime programs. This also made VTV3 to become the second channel to air live the current affairs news program longside VTV1 at 19:00.
The channel began to be relayed nationwide via satellite with an independent frequency on 31 March 1998.
December 31, 1999: Together with VTV1, VTV2, and VTV4, it broadcast a special program to welcome the new century with a record of shortest length at that time in Vietnam to welcome the year 2000.
Beginning from 31 December 2001, VTV3 increased the broadcasting times following:
From 31 December 2001 to 1 September 2006: 05:30 to 24:00.
From 1 September 2006 to 18 March 2020 and from 1 May 2020 to present: 24/7.
Between 2013 – 2014, the production department of VTV3 was split into two separate departments: the sports-producing crew was split into a separate department alongside the VTV1 sports room. The remaining VTV3 entertainment team was renamed Department for Entertainment Productions.
From 2014, most sports events on VTV3 were transferred to channel VTV2, then to channel VTV6, then to channel VTV5. Currently, a number of sports events taking place during the day are being broadcast on channels VTV2 and VTV5. VTV3 is only live at night time. From September 21, 2015, most of the sports programs on VTV3 were transferred to channel VTV6, leaving only events taking place at night. morning sports bulletin Sports beats. In 2020, Sports 360° – The Beat – the morning sports bulletin – was transferred to VTV6 and then after VTV5, leaving the VTV3 channel to broadcast entertainment-oriented programs, and transmitting sports programs during special occasions only. The bulletin was later relaunched in 2021 as Sports Beat, and beginning to broadcast on both VTV3 and VTV6 from 12 April 2021.
Between 19 March and 30 April 2020, as a safety precaution due to the COVID-19 pandemic in Vietnam, Vietnam Television temporarily suspended the overnight timeslot on VTV3, along with most VTV channels, and limited the broadcast time to 19/7.
From February 14, 2022, until now, most sports programs have officially returned to VTV3 in the morning and afternoon time frames, thereby bringing sports content back on VTV3 after about 7 years of stopping broadcasting.
From October 10, 2022, the bulletin Sports Beat is only broadcast at 6 a.m. daily and the sports bulletin is updated at 5 p.m. daily on VTV3.
VTV3 HD
VTV3 became the first national commercial television channel in Vietnam to have a HD simulcast. VTV3 HD was soft-launched from 31 March 2013 to mark VTV3's 17th anniversary and was officially launched on 1 June 2013. Most programs broadcasting by VTV3 since 2013 are in HDTV with a 16:9 picture format.
On November 1, 2022, VTV3 officially merged SD and HD streams into a single channel stream.
VTV3 primarily broadcasts entertainment programs, licensed feature films and television dramas, sports programs, and more.
From 2005, entertainment programs were transmitted in the 8:00 PM timeslot from Monday til Friday; gameshows were followed an hour later since 2006. The foreign TV series slots at 6:00 PM every day since the end of 2005 began to appear.
Since 2018, while new gameshows, reality shows and domestic scripted programs dominated the primetime slot, the solely produced programs by VTV3 team were moved to daytime and have some signs of setback sufferings.
Since 2022, following the relaunch of Sports 360° - The Beat as Sports Beat and the premiere of Sports Memories in the previous year, several sports magazines were returned to VTV3 at daytime, which somehow reviving sporting contents on the channel after 7 years hiatus.
Since 10 October 2022, after the closing of VTV6, most sports events were reported live again on VTV3, thereby bringing sports events back after 8 years hiatus.
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