Versapay

Versapay Corporation

Company type	Private
Traded as	TSX-V:VPY
Industry	Financial services
Founded	2006 (2006)
Headquarters	Miami, Florida, United States
Area served	North America
Number of employees	92 (Jan, 2020)
Website	Official website

Versapay (previously VersaPay) is a North American financial technology company headquartered in Miami, Florida. Versapay specializes in account receivable software and cash application for midsized businesses. ^[1] It was listed on the TSX Venture Exchange under the symbol VPY between January 2010 and February 2020 when it was acquired by private equity firm Great Hill Partners for $126 million.

In 2009, Canadian Business Magazine named Versapay Corporation the fastest growing company in Canada. Revenue for Versapay had grown from $50,000 in 2006 to $5.1 Million in 2008, processing an estimated $230 Million in 2008 from over 2800 clients, by 2013 - Versapay was processessing in excess of $1 billion annually. ^[2]

History

Versapay Corporation was founded in 2006 by Michael Gokturk and Kevin Short. Versapay began accepting clients in 2007 as it set up the company's headquarters in Vancouver, BC. Versapay began to diversify its client-base by introducing a new proprietary payment processing solution^{[ buzzword ]} for both B2B (business-to-business) and B2C (business-to-consumer) transactions. ^[3]

Partnership with Chase Paymentech

In January 2007, Versapay partnered with the Canadian affiliate of Chase Paymentech, a United States-based payment processing company. This strategic partnership allowed Versapay to begin processing commonly used electronic payment methods such as Visa, MasterCard, American Express, Discover, JCB, Interac Direct Debit and Interac Online. Versapay began to use the Chase name when marketing Versapay to clients in order to increase the assurance and reliability of Versapay's products. After building up enough reputation, Versapay stopped using the Chase name only one year later. ^[2]

Acquisition of Positive Inc

In February 2008, Versapay acquired a 75% interest in Positive Inc., a wireless payment technology provider, to offer this option to their clients. ^[4] In June 2010, Versapay agreed to sell its ownership in Positive Inc. back to the company in return for shares in Versapay. ^[5]

Initial Public Offering

Versapay began trading on the TSX Venture Exchange on January 20, 2010. Versapay shares trade under the symbol "VPY".

Marketing Partnership with MasterCard International

In November 2012, Versapay signed a marketing agreement with MasterCard International. This partnership gave merchants using Versapay's proprietary platform preferential pricing in an effort to help drive new credit card usage in markets traditionally limited by low margins and that was historically cheque-driven.

Referral and Processing Agreement with Toronto Dominion Bank

In May 2013, Versapay announced a referral and processing agreement with TD Merchant Services, an operating division of TD Bank. This relationship allowed Versapay to process business-to-business electronic payment methods on Versapay's cloud-based payment processing service. The service is to be offered to North American Merchants sourced by TD and Versapay.

Leadership Change

In May 2010, shortly after the company's successful IPO on the Toronto Stock Exchange, the founder and CEO Michael Gokturk was abruptly replaced by the board of directors. Bill McGill, the company's CFO at the time, assumed the role of CEO. Michael Gokturk resurfaced in January 2011 to launch his new payments company Payfirma, which was the first in Canada to deploy mobile payments on smartphones. In September 2013, Versapay announced the departure of Bill McGill as CEO. Craig O'Neill, previously the co-founder and CEO of Xeye (sold to Odyssey Financial Technologies) - was appointed CEO of Versapay.^{[ citation needed ]}

Board Change

In August 2014, Versapay announced Jason Gurandiano resigned as Chairman Of the board of directors. Art Mesher, previously CEO and chairman of the board of The Descartes Systems Group was appointed new chairman of the board of Versapay. ^[6]

Sale of Merchant Services Division

January 2017, Versapay received shareholder approval for the sale of its Merchant Services division for proceeds up to $11,000,000. As part of this transition, BluePay (the purchaser) has acquired the Montreal office and its staff (except for Patrick MacDonald who has been in the President position with the company since 2007) and all related agents, associations and processing partner relationships related to the merchant services business. ^[7] The transaction was successfully completed on February 1, 2017. ^[8]

Fintech

After completing the sale of its merchant services division in 2017, Versapay became focused on offering its Accounts Receivable SaaS solution^{[ buzzword ]} - Versapay ARC, and started onboarding enterprise accounts on its platform throughout North America. Versapay announced in July 2017 that Royal Bank of Canada had partnered with Versapay to white-label the ARC solution^{[ buzzword ]} and offer it to their customer base. ^[9]

Later in May 2018, Versapay announced a partnership with First Data to become a Payment Facilitator, starting in Canada and the US, as part of its global merchant acquiring strategy to support worldwide payment acceptance for its customer base. ^[10]

Take Private Transaction

In December 2019, Great Hill Partners a Boston-based growth-oriented private equity firm, tendered an all-cash offer to acquire Versapay for an estimated $129 million in a take private transaction. ^[11]

Partnership with Great Hill Partners

In February 2020, Versapay Corporation partnered with Great Hill Partners (Great Hill), a Boston-based leading private equity firm focused on development. This relationship reflects a continued dedication to promoting the growth of SaaS-enabled businesses, and will include the tools required by the Versapay team to pursue their global expansion. ^[12]

Acquisition of DadeSystems

On April 18, 2022, Versapay completed its acquisition of U.S.-based fintech company DadeSystems. DadeSystems has been a long-term technology partner of Versapay, offering their flagship product, DadePay, to automate cash application. ^{[13] [14]}

Leadership

In July 2020, Versapay reported the appointment to its Executive Leadership Team of three new members. Keith Reed became a Chief Sales Officer, Bob Stark succeeds as Chief Marketing Officer (CMO) and Philip Pettinato becomes Chief Technical Officer (CTO). ^[15]

Carey O'Connor was announced as the new CEO on March 7, 2023, replacing Craig O'Neill. ^[16]

References

1. DahlbergI, Nancy (2024-06-28). "Two years after DadeSystems acquisition, Versapay sees explosive growth & plants HQ in Miami-Dade - Refresh Miami". Refresh Miami. Retrieved 2024-08-18.
2. Christina Newberry. "Fresh Faces of Finance: Michael Gokturk & Kevin Short". Make it Business. Archived from the original on 29 September 2013.
3. http://list.canadianbusiness.com/rankings/hot50/2009/little-shop/article.aspx?id=20090901_30019_30019
4. "Canada's VersaPay takes over eftpos outfit Positive". Finextra Research. 2008-02-15. Retrieved 2020-10-05.
5. "VersaPay Agrees to Sell Interest in Positive Inc". www.newswire.ca. Retrieved 2020-10-05.
6. "Art Mesher Appointed Chairman of VersaPay's Board of Directors". finance.yahoo.com. 21 August 2014. Retrieved 2020-10-05.
7. "BluePay Processing unit to acquire VersaPay's merchant services portfolio". www.spglobal.com. Retrieved 2020-10-05.
8. "TA Associates' BluePay acquires VersaPay's Merchant Services Business". Private Capital Journal. 2017-02-01. Retrieved 2020-10-05.
9. "Royal Bank of Canada Enters Agreement with VersaPay to Offer ARC™ to Business Customers Under RBC Brand".
10. "VersaPay Partners with First Data to Offer Global Payment Processing" (Press release).
11. "Great Hill Partners Makes All Cash Offer to Acquire VersaPay Corporation". prnewswire.com (Press release). Retrieved 2020-02-11.
12. "Great Hill Partners and VersaPay Corporation Announce Closing of Acquisition". Cision. 21 February 2020. Retrieved 10 June 2020.
13. Alcaraz, Charlie (2022-04-18). "Versapay expands accounts receivable solutions with DadeSystems acquisition" . Retrieved 2024-08-20.
14. "Versapay acquires fintech company DadeSystems | IT Business". www.itbusiness.ca. 2022-04-19. Retrieved 2024-08-20.
15. "Versapay Boosts Leadership Team with Hiring of Experienced Market Leaders". Cision. 15 July 2020. Retrieved 20 July 2020.
16. Khairnar, Shruti (8 March 2023). "Canada's Versapay names Carey O'Connor Kolaja as new CEO". Fintech Futures.