 | |
| Company type | Private |
|---|---|
| Industry | Banking |
| Founded | October 2009 |
| Headquarters | Karachi, Pakistan |
Key people | Jahanzeb Khan (CEO) |
| Products | Digital wallet |
| Website | easypaisa |
Easypaisa Bank Limited, stylized as easypaisa, is a Pakistani digital bank based in Karachi. [1] It provides services such as mobile wallet, mobile payments, and branchless banking. [2] [3]
Easypaisa was founded in 2009 by Telenor Microfinance Bank as a money transfer service via USSD (Unstructured Supplementary Service Data) channels. [4] Telenor Microfinance Bank was originally founded as Tameer Microfinance Bank, which was acquired by Telenor Pakistan in 2008. [5] Later, in 2018, Ant Group acquired a stake in Telenor Microfinance Bank via its subsidiary Ant Financial. [6] In its early years, Easypaisa followed an over-the-counter (OTC) model, users could transact without maintaining a wallet account. By 2011, around 1.3 million customers had conducted 1.9 million transactions worth US$39.2 million in flows. [7] As of 2012, it had processed over 100 million transactions with throughput exceeding US$1.4 billion. [8]
During the COVID-19 pandemic, digital adoption of financial services increased significantly. By 2020, Easypaisa’s active app user base had grown to around 3.44 million, an increase of approximately 54% compared to the previous year. While its annual transaction value rose by about 64% to reach PKR 1.5 trillion. [9]
By the end of the 2023 financial year, Easypaisa had processed more than 2.1 billion transactions with a total value exceeding PKR 7 trillion. The platform recorded 9.6 million monthly active users, a year-on-year increase of 32%, while its parent company, Telenor Microfinance Bank, reported a user base of over 13 million. [10] In the same period, the service was migrated to a cloud-native platform as part of the bank’s broader digital transformation.
Easypaisa has also played a role in charitable and humanitarian activities. Between June and November 2022, the platform facilitated more than 400,000 donation transactions worth over PKR 100 million, supporting national flood relief efforts. [11]
In January 2023, Easypaisa introduced a debit card service for account holders, issued in collaboration with UnionPay. [12] Two years later, in January 2025, the company received Pakistan’s first digital bank licence from the State Bank of Pakistan and subsequently announced the commencement of commercial operations. [13] [14]
| Central bank | |||||
|---|---|---|---|---|---|
| Big Four | |||||
| Commercial banking |
| ||||
| Microfinance | |||||
| Islamic banking | |||||
| Digital | |||||
| House building | |||||
| Savings Bank | |||||
| Foreign banks | |||||
| Defunct banks | |||||
| See also | |||||
