AirTag (company)

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Logo of AirTag AirTag logo.png
Logo of AirTag

AirTag was a French startup that was acquired by Morpho, at the time a Safran subsidiary, in 2015. [1] [2] It was a mobile shopping and payments provider. [3] [4]

Contents

History

AirTag was founded in 2006 by Jérémie Leroyer, Cyrille Porteret, Cedric Nicolas and Gunnar Graef. As of late 2012, investors had provided €6 million in seed capital, [5] following a second-round in 2011 when it secured €4 million. [6]

In October 2008, AirTag launched what it called the first NFC software development kit (SDK). It included an NFC reader and four types of NFC tags. [7] [8] In 2012, the company launched another SDK. This one included hardware for smartphone-based payments. [9]

In 2009, AirTag and its partner Netsize launched Airtag Pad, an in-store terminal for clients to check their loyalty points, ask about tailored products, etc. Reebok hired it for its line of Go Sport stores. [10]

Nokia C7, the world's first smartphone with an NFC chip, was able to pick up loyalty points and discount coupons on the phone, through a partnership with AirTag. [11]

AirTag built McDonald's France smartphone app GoMcDo [12] which was one of the first to integrate with Apple's Passbook soon after the latter's initial launch with iOS 6 in 2012. [13] [14] [15]

In 2012, Carrefour's mobile app for near-field communication (NFC) purchasing was built by AirTag. [16] In 2013, French newspaper L'Express ranked AirTag among the top 30 French internet startups. [17] That same spring, AirTag launched KFC’s first mobile wallet to order and pay via smartphone; [18] three months later, 90% of those installing the app were placing orders through it. [19] Late that year, AirTag admitted it was not profitable. [5]

In 2014, the company had 50 employees when it launched mobile commerce applications for Dia France [20] [21] [22] and for Brioche Dorée. [23]

On November 28, 2018, the sole shareholder Idemia Identity et Security France [24] (Courvevoie) decided to dissolve Airtag early without liquidation. [25]

Criticism

Whereas AirTag said it launched the first NFC SDK in late 2008, industry magazine RFID Update said at the time that there were pre-existing SDK's from Nokia and from Alvin Systems. [7]

Related Research Articles

A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific to a hardware platform and operating system combination. To create applications with advanced functionalities such as advertisements, push notifications, etc; most application software developers use specific software development kits.

<span class="mw-page-title-main">Smartphone</span> Handheld mobile device

A smartphone is a portable computer device that combines mobile telephone functions and personal computing functions into one unit. They are distinguished from older-design feature phones by their more advanced hardware capabilities and extensive mobile operating systems, which facilitate wider software, access to the internet, and multimedia functionality, alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by pre-installed and third-party software, and support wireless communication protocols. More recently, smartphone manufacturers have begun to integrate satellite messaging connectivity and satellite emergency services into devices for use in remote regions where there is no reliable cellular network.

<span class="mw-page-title-main">Mobile payment</span> Payment services via a mobile device

A mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device, as the cardinal class of digital wallet. Instead of paying with cash, cheque, or credit cards, a consumer can use a payment app on a mobile device to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only in the 21st century that the technology to support such systems has become widely available.

<span class="mw-page-title-main">Near-field communication</span> Radio communication established between devices by bringing them into proximity

Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm (1.57 in) or less. NFC offers a low-speed connection through a simple setup that can be used to bootstrap more capable wireless connections. Like other "proximity card" technologies, NFC is based on inductive coupling between two antennas present on NFC-enabled devices—for example a smartphone and a printer—communicating in one or both directions, using a frequency of 13.56 MHz in the globally available unlicensed radio frequency ISM band using the ISO/IEC 18000-3 air interface standard at data rates ranging from 106 to 848 kbit/s.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

A digital wallet, also known as an e-wallet or mobile wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and services. This can include purchasing items either online or at the point of sale in a brick and mortar store, using either mobile payment or using a laptop or other personal computer. Money can be deposited in the digital wallet prior to any transactions or, in other cases, an individual's bank account can be linked to the digital wallet. Users might also have their driver's license, health card, loyalty card(s) and other ID documents stored within the wallet. The credentials can be passed to a merchant's terminal wirelessly via near field communication (NFC).

<span class="mw-page-title-main">Contactless payment</span> Technology enabling payment without physical contact

Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication (NFC) for making secure payments. The embedded integrated circuit chip and antenna enable consumers to wave their card, fob, or handheld device over a reader at the Point-of-sale terminal. Contactless payments are made in close physical proximity, unlike other types of mobile payments which use broad-area cellular or WiFi networks and do not involve close physical proximity.

<span class="mw-page-title-main">Here Technologies</span> Netherlands-based mapping data company

Here Technologies is a Dutch multinational group specialized in mapping technologies, location data and related automotive services to individuals and companies. It is majority-owned by a consortium of German automotive companies and American semiconductor company Intel whilst other companies also own minority stakes. Its roots date back to U.S.-based Navteq in 1985, which was acquired by Finland-based Nokia in 2007. Here is currently based in The Netherlands.

Amazon Pay is an online payments processing service owned by Amazon. Launched in 2007, Amazon Pay uses the consumer base of Amazon.com and focuses on giving users the option to pay with their Amazon accounts on external merchant websites. As of March 2021, the service became available in Austria, Belgium, Cyprus, Denmark, France, Germany, Hungary, India, Republic of Ireland, Italy, Japan, Luxembourg, Malaysia, Netherlands, Portugal, Spain, Sweden, Switzerland, United Kingdom, and the United States.

O2 Money is a range of financial services provided by O2 in the United Kingdom.

<span class="mw-page-title-main">Nokia C7-00</span> Smartphone model

The Nokia C7-00 is a smartphone from the Nokia Cseries. It was introduced on 14 September 2010 and released in Q4 2010. The C7-00 features a 3.5-inch (89 mm), 640 x 360 pixel capacitive touchscreen and features 720p video recording, and was also the world's first smartphone to have NFC capability. Nokia's mobile phone business head Anssi Vanjoki called it the "sleekest" device in the world. Unlike the Nokia N8 flagship, the C7 has physical call and hangup buttons.

<span class="mw-page-title-main">Apple Wallet</span> Digital wallet platform by Apple

Apple Wallet is a digital wallet developed by Apple Inc. and included with iOS and watchOS that allows users to store Wallet passes such as coupons, boarding passes, student ID cards, government ID cards, business credentials, resort passes, car keys, home keys, event tickets, public transportation passes, store cards, and – starting with iOS 8.1 – credit cards, and debit cards for use via Apple Pay.

Payanywhere is a payments platform and app that allows merchants in the United States to accept credit and debit card payments while building customer relationships in-store, online, or on the go. Merchants may accept payments on their smartphone via a Bluetooth card reader or on an in-store “Storefront” solution featuring a tablet and stand, which was introduced on April 8, 2014. PayAnywhere offers credit card readers and apps that are compatible with both Apple and Android devices.

<span class="mw-page-title-main">Augment (app)</span>

Augment is an augmented reality SaaS platform that allows users to visualize their products in 3D in real environment and in real-time through tablets or smartphones. The software can be used for retail, e-commerce, architecture, and other purposes.

Trainline Europe is the European arm of Trainline, Europe's leading train and coach app. Through either its web interface or mobile apps, customers can purchase tickets for a variety of European rail operators. It also has loyalty cards or vouchers and with e-ticket support. In 2016, Captain Train was acquired by Trainline.

<span class="mw-page-title-main">SumUp</span> Financial technology company

SumUp is a global financial technology company headquartered in London, United Kingdom. SumUp supports more than 3.5 million merchants in over 30 markets worldwide, and operates a product suite of tailor-made business tools created specifically for the micro and nano segment.

<span class="mw-page-title-main">Tez (software)</span> Digital payments application for Indians

Tez was a mobile payments service by Google, targeted at users in India, later folded into the new Google Pay app on 28 August 2018. It operated atop the Unified Payments Interface, developed by the National Payments Corporation of India. The product was created as part of Google's Next Billion Users initiative led by Caesar Sengupta, former vice president and general manager, Payments & Next Billion Users, Google.

<span class="mw-page-title-main">McDonald's France</span> French subsidiary of international fast food chain McDonalds

McDonald's France, colloquially called McDo, is the French subsidiary of the international fast food restaurant chain McDonald's. Its first location opened in 1972 by franchisee Raymond Dayan in Creteil, France, although the company itself still recognizes the first outlet as opening in Strasbourg in 1979. McDonald's France currently has over 1,485 restaurants operating nationwide, serving an estimated forty-six million people each week.

<span class="mw-page-title-main">Touch 'n Go eWallet</span> Malaysian e-wallet service

Touch 'n Go eWallet is a Malaysian digital wallet and online payment platform, established in Kuala Lumpur, Malaysia, in July 2017 as a joint venture between Touch 'n Go and Ant Financial. It allows users to make payments at over 280,000 merchant touch points via QR code; pay for tolls, street parking, payment on e-hailing, car-sharing apps or taxis via RFID or PayDirect; pay bills; top-up mobile prepaid; pay for purchases on e-commerce websites or apps; order food delivery; perform peer-to-peer money transfers; renew car insurance and purchase unique insurance plans; and purchase movie, bus, trains, and airline tickets.

<span class="mw-page-title-main">Jojol</span>

Johan Lelièvre, known by his pseudonym Jojol, is a French YouTuber specializing in high-tech.

References

  1. "Safran: Morpho a finalisé l'acquisition d'AirTag". L'Express (in French). 8 December 2015. Retrieved 25 April 2020. Morpho, a Safran subsidiary, has completed its acquisition of AirTag, a French startup specialized in new payment solutions for mobile
  2. "Morpho Acquires mPayment Startup AirTag". FindBiometrics. December 10, 2015.
  3. "Is the future of mobile wallets finger-lickin' good? KFC and Airtag think so". Venture Beat. April 3, 2013.
  4. Aroun Benhaddou (9 December 2015). "Morpho sécurise le paiement online avec Airtag". Les Echos (France) (in French). Retrieved 25 April 2020. Airtag designed a single-use virtual bank card to make online purchases [Airtag a conçu une carte bancaire virtuelle à usage unique pour réaliser des achats en ligne]
  5. 1 2 Cohan, Peter. "AirTag Is French for McDonald's Mobile Commerce". Forbes.
  6. "Airtag lève 4 millions d'euros pour profiter de l'essor du NFC". 11 February 2011.
  7. 1 2 "NFC Kit Launched to Spur Application Development". RFID Update. RFID Journal. 1 October 2008. Retrieved 25 April 2020. there have been few NFC development tools released. AIRTAG claims its kit is the first, but Nokia and Turkish firm Alvin Systems are also known to have released NFC SDKs
  8. "AIRTAG lance une solution de développement sans contact et NFC". 3 October 2008.
  9. "Airtag releasing NFC mobile payments developer kit, wishes Apple would help simplify the ecosystem". October 16, 2012.
  10. Levin, Marie-Juliette (1 April 2009). "Airtag Pad, nouvelle borne interactive". eMarketing (in French). Retrieved 25 April 2020. Airtag propose un forfait à partir de 140 euros par mois pour l'ensemble de la prestation. Seule marque à avoir transformé l'essai à ce jour, Reebok, pour son concept de «shop in the shop» dans les magasins Go Sport.
  11. Morel, Claire (16 May 2011). "In partnership with Airtag, Nokia offers the first peer-to-peer loyalty card NFC on the Nokia C7". Relation Client (in French). Retrieved 25 April 2020. Nokia équipe son nouveau modèle C7 d'une carte de fidélité NFC en peer-to-peer. En partenariat avec Airtag, la marque propose de cumuler des points de fidélité et de télécharger des coupons de réduction à distance, depuis le mobile
  12. Pietri, Antoine (23 October 2013). "The new means of payment for daily transactions". Le Nouvel Économiste (in French). Retrieved 25 April 2020. Airtag a ainsi développé des solutions basées sur les smartphones, permettant de supprimer le passage en caisse. La société est notamment à l'origine du service GoMcDo
  13. "McDonald's m-payments app now integrated with Apple's Passbook » PaymentEye".
  14. "L'app de commande McDonald's désormais disponible dans le Passbook de l'iPhone". Internet Retailing (in French). 4 October 2012. Archived from the original on 22 April 2021. Retrieved 25 April 2020. l'application GoMcDo pour iOS6 est l'une des première en France à disposer de la fonctionnalité "ajouter à Passbook"
  15. "L'app de commande McDonald's désormais disponible dans le Passbook de l'iPhone". Internet Retailing (in French). 4 October 2012. Archived from the original on 22 April 2021. Retrieved 25 April 2020. Airtag, fournisseur de solutions de Mobile Shopping vient de rendre compatible son application de commande et de paiement développée pour McDonald's avec l'application Passbook de l'iPhone [...] l'application GoMcDo pour iOS6 est l'une des première en France à disposer de la fonctionnalité "ajouter à Passbook"
  16. "Carrefour uses NFC and QR codes to speed up grocery shopping • NFCW inc NFC World". May 15, 2012.
  17. "The ranking of the companies of the future". L'Express (in French). 28 April 2013. Archived from the original on 29 August 2013. Retrieved 25 April 2020. 28 - AIRTAG - Informatique, télécom, internet
  18. Dembosky, April (3 April 2013). "KFC eyes more orders with 'mobile wallet'". Financial Times . Retrieved 25 April 2020. Jeremie Leroyer, chief executive of Airtag, which built the app for KFC […] in the UK on Wednesday, with the goal to extend it across the country, then to the US and the rest of the world
  19. Borison, Rebecca (20 August 2013). "KFC's Mobile Shopping App sees 90pc of users placing orders via mobile". Mobile Commerce Daily. Archived from the original on 26 August 2016. Retrieved 25 April 2020.
  20. Deschamps, François (27 February 2014). "Christophe Pecquerie, Airtag : "le panier moyen dans le m-commerce est supérieur de 30%"". EcommerceMag. p. fr. Retrieved 25 April 2020. Récemment, l'entreprise de près de 50 salariés fondée en 2006, a mis en place l'application m-commerce de l'enseigne de distribution Dia, sur un modèle click & collect, sa spécialité
  21. DELSOL, EMMANUELLE (17 January 2013). "Numérique : le sans-contact, un savoir-faire français". L'Usine nouvelle (in French). Retrieved 25 April 2020. Effectif 4,5 millions d'euros, 50 personnes Clients McDonald's, Casino, Carrefour City
  22. "DIA pilots mobile grocery service, pickup lockers for easy shopping | Retail Dive".
  23. Tode, Chantal (8 May 2014). "Brioche Dorée goes all out on mobile wallet with ordering, payment, loyalty and couponing". Mobile Commerce Daily. Retrieved 25 April 2020. The app was developed in partnership with mobile shopping solutions provider Airtag and Groupe Le Duff
  24. "IDEMIA IDENTITY & SECURITY FRANCE (COURBEVOIE) Chiffre d'affaires, résultat, bilans sur SOCIETE.COM - 440305282". www.societe.com. Retrieved 2023-12-07.
  25. Nédelec, Claudine (2020), "Les Parisiennes selon Furetière dans Le Roman bourgeois", Les Parisiennes : des femmes dans la ville (Moyen Âge - XVIIIe siècle), Artois Presses Université, pp. 155–166, ISBN   978-2-84832-469-2 , retrieved 2023-12-07{{citation}}: no-break space character in |work= at position 16 (help)