Vice Versas

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Vice Versas are a type of chocolate produced in the UK by Nestlé, similar in composition to Galaxy Minstrels. A Vice Versa can exist in one of two varieties; one consisting of milk chocolate encased in a white coloured sugar coating; the other of white chocolate in a brown coating.

Nestlé Swiss food company

Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies.

Galaxy Minstrels

Galaxy Minstrels, also known as Minstrels, are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Ireland, South Africa, Kenya, Cyprus, Malta, Canada, Spain and inside the chain of stores Primark in Italy.

White chocolate Confection made with cocoa butter that does not contain cocoa solids

White chocolate is a chocolate confection made from cocoa butter, sugar and milk solids. It lacks the cocoa solids found in other types of chocolate. It is characterized by a pale ivory color. The melting point of cocoa butter, the only cocoa bean component of white chocolate, is high enough to keep white chocolate solid at room temperature, as with milk chocolate or dark chocolate.

Contents

History

Vice Versas were first produced in the UK in 1991, but production was later discontinued. The chocolate sweet was re-launched in 2004, only to be withdrawn once more, roughly a year later. Nestlé offered the following explanatory statement on their website following the second discontinuation of Vice Versa production:

"We are sorry to inform you that the products have been withdrawn from our range due to the high cost of production and the relatively low level of sales. We would like to assure you that the decision to withdraw any product is reached only with great reluctance and we regret any disappointment this product's absence has caused you." [1]

2012 relaunch

There exists a cult following for Vice Versas, [2] and an online petition was drawn up following the second discontinuation of sale. In 2012, citing numerous fan pages and almost 10,000 requests for the product's return on Facebook, Nestlé relaunched Vice Versas in the UK. [3]

Cult following group of fans who are highly dedicated to a specific area of culture

A cult following comprises a group of fans who are highly dedicated to a work of culture, often referred to as a cult classic. A film, book, musical artist, television series or video game, among other things, is said to have a cult following when it has a small but very passionate fanbase. A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other fans as members of a community. Cult followings are also commonly associated with niche markets. Cult media are often associated with underground culture, and are considered too eccentric or subversive to be appreciated by the general public or to be commercially successful.

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References

  1. Grantham Today: News, Sport, Jobs, Property, Cars, Entertainments & More
  2. Chocolate! Archived January 29, 2007, at the Wayback Machine
  3. "BACK BY OVERWHELMING ONLINE DEMAND - VICE VERSAS®" (Press release). Nestlé UK. Retrieved 30 March 2016.