![]() Vreme cover, 25 January 1997 | |
Editor-in-chief | Filip Švarm |
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Categories | News magazine |
First issue | October 29, 1990 |
Country | Serbia |
Based in | Belgrade |
Language | Serbian |
Website | http://www.vreme.com |
ISSN | 0353-8028 |
Vreme ( Serbian for 'Time') is a liberal weekly news magazine based in Belgrade, Serbia.
In 1990, dissatisfied with the media climate in SR Serbia, SFR Yugoslavia's largest constituent unit, a group of liberal Serbian intellectuals, including prominent lawyer Srđa Popović, decided to start a weekly news magazine. Following a seven-month preparation throughout the year, Vreme was launched with its first issue coming out on 29 October 1990, [1] a little over a month before the 1990 general election in SR Serbia as the entire country of SFR Yugoslavia was transforming its governance from a one-party system under the Yugoslav Communist League (SKJ) to a multi-party one.
Most of Vreme's original staff were journalists from Politika and NIN . It characterizes itself as "a magazine without lies, hatred, or prejudice" and opposed nationalistic mobilization for the Yugoslav wars. [2] [3] During Slobodan Milošević's reign, Vreme was one of a handful of independent Serbian media outlets which resisted his influence and control and tried to counterbalance nationalist rhetoric. [4] In May 1992, it published articles on the destruction of cities in Bosnia and Croatia, and in November 1992 described attacks on cultural heritage sites (by both Serb and non-Serb forces). [5] Its design is modeled after its U.S. counterparts Time and Newsweek . [6]
In 1993, 30,000 copies were produced weekly with a quarter of its sales abroad. Vreme has established a reputation as one of the most reliable media sources of the former Yugoslavia and its writers have been largely cited by international media. [2] [7]
Vreme has started a number of supplements such as Vreme novca (Time of Money), Vreme zabave (Time for Fun), and has become a publishing house.