WBYR

Last updated
WBYR
WBYR 98.9TheBear logo.png
Broadcast area Fort Wayne, Indiana
Frequency 98.9 MHz
Branding98.9 The Bear
Programming
Format Active rock
Affiliations United Stations Radio Networks
Ownership
Owner
WOWO (AM), WFWI, WKJG, WMEE, WQHK-FM
History
First air date
1989
Former call signs
WERT-FM (1979-1987)
WKSD (1987-1989)
Call sign meaning
W BYR= BEAR.
Technical information
Facility ID 55659
Class B
ERP 50,000 watts
HAAT 138 meters (453 ft)
Transmitter coordinates
40°57′14.00″N84°53′7.00″W / 40.9538889°N 84.8852778°W / 40.9538889; -84.8852778
Links
Webcast Listen live
Website 989thebear.com

WBYR (98.9 FM), branded as 98.9 The Bear, is a radio station licensed to Woodburn, Indiana with studios in Fort Wayne, Indiana. The station broadcasts an active rock format. WBYR is owned by Federated Media.

Contents

History

WBYR was the former WERT-FM and WKSD in Van Wert, Ohio, owned by Ray Livesay. Throughout the 1960s and 1970s, WERT-FM simulcast its sister AM station. When the FCC gave the ultimatum for Class B FM stations to increase power to maximum levels or be downgraded, WERT-FM increased power to 50,000 watts and introduced a beautiful music format. Once the station was sold to Atlantic Resources, the call letters were changed to WKSD ("Kiss 99") with a satellite-delivered adult contemporary format.

In January 1989, the station began stunting with comedy clips (including Looney Tunes clips), construction sound effects and a vague but brief announcement repeatedly for about a week, "9890 songs in a row on Fort Wayne's new 98.9". A classic hits format debuted on the 11th of the month at Noon, with the first song being "Old Time Rock and Roll" by Bob Seger. [1] Meanwhile, the WKSD calls resurfaced at 99.7 FM licensed to Paulding, Ohio; WKSD 99.7 FM now features oldies and sports talk as a sister station to WERT/1220. [2]

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References

  1. WBYR Signs-On
  2. "WBYR Call Sign History". United States Federal Communications Commission, audio division.