WLTC

Last updated

WLTC
Broadcast area Columbus, Georgia metropolitan area
Frequency 103.7 MHz (HD Radio)
Branding103.7 Smooth FM
Programming
Format Urban adult contemporary
Subchannels HD2: Sportsvisions 92.1 (Sports)
HD3: 107.7 The Truth (Contemporary Christian)
Affiliations Premiere Networks
Ownership
OwnerPMB Broadcasting, LLC
WKCN, WCGQ, WRCG
History
First air date
2008
Former call signs
WBOJ (2007–2009)
Call sign meaning
"Lite Columbus" (previous format)
Technical information [1]
Licensing authority
 FCC
Facility ID 60372
Class C3
ERP 8,800 watts
HAAT 227 meters
Translator(s) HD2: 92.1 W221DP (Columbus)
HD3: 107.7 W299AX (Columbus)
Links
Public license information
Webcast Listen Live
Listen Live (HD2)
Listen Live (HD3)
Website WLTC Onlibe
WLTC-HD2 Online (HD2)
thetruthlife.com (HD3)

WLTC (103.7 FM) is a commercial radio station that is licensed in Cusseta, Georgia and serves the city of Columbus, Georgia and its metro area. [2] The station is owned by PMP Broadcasting and airs an urban adult contemporary format. [3]

Contents

The station broadcasts with a power of 8,800 watts of Effective radiated power (ERP). This makes it a class C3 station. Its transmitter is located off Buena Vista Road. [4]

History

The station first signed on June 3, 2008, according to their public file. [5] Their original call sign was WBOJ, which they used until 2009.

Each year in early November, WLTC flips to an all-Christmas music format. In 2019, the station was the first station (not counting those stunting) to flip to Christmas music for the season, doing so at roughly the same time as 2018's first-in-the-nation flip, WTRV in Grand Rapids, Michigan. [6]

In September 2025, WLTC changed their format from adult contemporary to urban adult contemporary, branded as "103.7 Smooth FM". [7]

HD Radio

On January 15, 2025, WLTC's HD2 subchannel changed their format from urban adult contemporary to sports, branded as "Sportsvisions 92.1". [8]

103.7 Lite FM logo.png

References

  1. ↑ "Facility Technical Data for WLTC". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Columbus Radio Stations - Listen Online". Radiotime.com. January 2, 2013. Retrieved December 15, 2013.
  3. ↑ Columbus radio stations make a switch from WTVM.com, retrieved December 8, 2009
  4. ↑ "WLTC-FM 103.7 MHz - Cusseta, GA". radio-locator.com. Retrieved November 5, 2024.
  5. ↑ "FM Station WLTC - Station Information - FCC Public Inspection Files". publicfiles.fcc.gov. Retrieved November 5, 2024.
  6. ↑ @radioinsight (October 29, 2019). "Last year Townsquare Media AC 100.5 WTRV Grand Rapids was first in the country to go all-Christmas doing so on 10/3…" (Tweet) – via Twitter.
  7. ↑ WLTC Gets Smooth as Third R&B in Columbus GA Radioinsight - September 15, 2025
  8. ↑ A New Vision for Sports in Columbus GA Radioinsight - January 14, 2025

32°27′29″N84°53′10″W / 32.458°N 84.886°W / 32.458; -84.886

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