WMIX (AM)

Last updated
WMIX
Frequency 940 kHz
BrandingNews Talk 940
Programming
Format Soft Oldies - Adult Standards
Affiliations Westwood One's "America's Best Music"
Ownership
Owner
WDDD-FM, WFRX, WHET, WMIX-FM, WTAO-FM, WVZA
History
First air date
1946;79 years ago (1946)
Call sign meaning
Mix of musical styles
Technical information [1]
Licensing authority
 FCC
Facility ID 73096
Class B
Power 5,000 watts days
1,500 watts nights
Transmitter coordinates
 38°22′14″N88°55′24″W / 38.37056°N 88.92333°W / 38.37056; -88.92333 (day)
38°21′15″N89°0′29″W / 38.35417°N 89.00806°W / 38.35417; -89.00806 (night)
Links
Public license information
Webcast Listen Live
Website mywithersradio.com/wmix

WMIX (940 kHz) is a commercial radio station licensed to Mount Vernon, Illinois. It is owned by Withers Broadcasting with the broadcast license held by the Withers Broadcasting Company of Illinois, LLC. The studios and offices are on Withers Drive. WMIX 940 airs a soft oldies and adult standards radio format. Most programming comes from Westwood One's "America's Best Music" service. It also broadcasts live football and basketball games from Mt. Vernon Township High School.

Contents

WMIX is a Class B station. By day it is powered at 5,000 watts. But 940 AM is a Canadian and Mexican clear channel frequency. So at night, to avoid interference with other stations, WMIX reduces power to 1,500 watts and uses a directional antenna with a five-tower array. [2] Programming is also heard on two FM translators, at 96.5 MHz in Mt. Vernon and 93.7 in Fairfield.

History

The station signed on the air in 1946;79 years ago. [3] It originally was a daytimer, required to go off the air at night. In the 1960s and 70s, it aired a middle of the road (MOR) format, playing popular adult artists with news and sports. It was a network affiliate of the Mutual Broadcasting System.

The station was assigned the call sign "WMIX" by the Federal Communications Commission (FCC). [4] Withers Broadcasting registered the "WMIX" branding as a registered trademark, [5] which prevents other stations, many of them carrying some sort of Mix FM format, from using WMIX as a branding without permission.

In the early 2000s, WMIX broadcast a talk radio format, branded "News Talk 940," plus adult standards music in the evening and overnight. [6] Syndicated talk programming included The Rush Limbaugh Show, The Jim Bohannon Show, plus adult standards music blocks hosted by Chick Watkins, Jeff Rollins and Don K. Reid from Dial Global's "America's Best Music" radio network. [7] The station later decided to end the news/talk programming, instead airing "America's Best Music" around the clock.

Translators

WMIX programming is also carried on two broadcast translator stations to extend or improve the coverage area of the station.

Call sign Frequency City of license FID ERP (W) Class FCC info
W229AU93.7 FM FM Fairfield, Illinois 250D
W243AV96.5 FM FM Mount Vernon, Illinois 146841210D LMS

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References

  1. ↑ "Facility Technical Data for WMIX". Licensing and Management System. Federal Communications Commission.
  2. ↑ Radio-Locator.com/WMIX-AM
  3. ↑ Broadcasting Yearbook 1977 page C-65. Retrieved Jan. 2, 2024.
  4. ↑ "Call Sign History". CDBS Public Access Database. U.S. Federal Communications Commission (FCC) Media Bureau. Retrieved January 24, 2012.
  5. ↑ Justia Trademarks: "WMIX - Trademark Details"
  6. ↑ "Station Information Profile". Arbitron . Retrieved January 24, 2012.
  7. ↑ "Air Staff". WMIX 94 AM&FM Radio. Retrieved January 24, 2012.


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