WMSR-FM

Last updated

WMSR-FM
WMSR 94.9TheBull logo.png
Broadcast area Florence-Muscle Shoals Metropolitan Area
Frequency 94.9 MHz
Branding94.9 The Bull
Programming
Format Country
Affiliations Premiere Networks
Ownership
Owner
WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
History
First air date
1991
Former call signs
WTNR-FM (July 25, 1990-May 9, 1994)
WFRQ (May 9, 1994-September 8, 1998) [1]
Call sign meaning
WMuscle Shoals Radio or M uscle Shoals StaR
Technical information [2]
Licensing authority
 FCC
Facility ID 50128
Class C3
ERP 7,100 watts
HAAT 181 meters (594 ft)
Links
Public license information
Webcast Listen Live
Website thebull949.com

WMSR-FM (94.9 MHz) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned by Mike Self and Parker Griffith through licensee Singing River Media Group, LLC.

Contents

History

WMSR-FM began as country WTNR-FM, simulcasting WTNR from Waynesboro, Tennessee. WTNR-FM changed callsigns to WFRQ on May 7, 1994. It changed callsigns again on September 8, 1998, taking the current WMSR-FM. As of August 30, 2013, the station flipped from contemporary hit radio (CHR) to adult album alternative (AAA), keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program .

On November 2, 2015, WMSR rebranded as "94.9 The X". [3]

In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9". [4]

On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull". [5]

WMSR-FM logo.png

References

  1. ↑ Callsign history for WMSR-FM; retrieved May 7, 2022.
  2. ↑ "Facility Technical Data for WMSR-FM". Licensing and Management System. Federal Communications Commission.
  3. ↑ WMSR Relaunches as 94.9 The X Radioinsight - November 3, 2015
  4. ↑ Alabama Broadcast Media Page
  5. ↑ A New Country Bull Debuts in Muscle Shoals Radioinight - April 26, 2019

35°01′48″N87°47′06″W / 35.030°N 87.785°W / 35.030; -87.785


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