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| Broadcast area | Knoxville metropolitan area |
|---|---|
| Frequency | 106.1 MHz |
| Branding | Atomic 106 |
| Programming | |
| Format | Alternative rock |
| Ownership | |
| Owner | Loud Media LLC |
| WKCE, WKVL, WTLT, WGAP, WSMM | |
| History | |
First air date | 2009 (as WJRV) |
Former call signs | WJZO (2008–2009) WJRV (2009–2020) WSMM (2020-2024) |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 170987 |
| Class | A |
| ERP | 190 watts |
| HAAT | 532.4 metres (1,747 ft) |
Transmitter coordinates | 36°06′29.00″N84°20′8.00″W / 36.1080556°N 84.3355556°W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | atomic106.com |
WATO (106.1 MHz) is a commercial FM radio station licensed to Oliver Springs, Tennessee, and serving the Knoxville metropolitan area. [2] It is owned by Loud Media and broadcasts an alternative rock format branded as "Atomic 106".
WATO is a Class A station, with an effective radiated power of 190 watts. The studios are on the fifth floor of the Sunsphere in Knoxville.
The station signed on the air in 2009. Its original call sign was WJRV. The station aired a hot adult contemporary music format branded as "106.1 The River".
On May 27, 2020, it was announced that the station was to be acquired by Loud Media. [3]
On June 26, 2020, Loud Media launched "106.1 VLZ" with an active rock format. [4]
The station changed call letters on July 1, 2020 to WVLZ [5]
On October 21, 2024, WVLZ dropped its active rock format (which moved to WSMM 850 AM Maryville) and began stunting towards a new format to be launched on October 25, 2024 under new WATO call letters. [6]
On Friday, October 25, 2024 at 1:06pm, WVLZ changed call letters to WATO and launched an alternative rock format branded as "Atomic 106". [7]
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