WXWX

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WXWX
Broadcast area Booneville, Mississippi
Fulton, Mississippi
Tupelo, Mississippi
Frequency 96.3 MHz
BrandingWild 96.3
Programming
Format Top 40 (CHR)
Ownership
Owner
  • Mike Brandt
  • (Southern Broadcasting LLC)
History
First air date
 2008 [1]
Technical information [2]
Licensing authority
 FCC
Facility ID 171032
Class A
ERP 3,900 watts
HAAT 125 meters (410 ft)
Transmitter coordinates
 34°24′33″N88°32′24″W / 34.40917°N 88.54000°W / 34.40917; -88.54000
Links
Public license information

WXWX 1 (96.3 FM) is a radio station licensed to the town of Marietta, Mississippi and owned by Mike Brandt, through licensee Southern Broadcasting LLC. [3] It features a Top 40 (CHR) format known as Wild 96.3. The previous programming was a simulcast arrangement with country-formatted WADI, but the two stations have different owners and have coverage areas which overlap.

Contents

History

WXWX began broadcasting in 2008, and aired a sports format, as an affiliate of ESPN Radio. [1] [4] In summer 2016, the station dropped its sports format. [4] It later adopted an alternative rock format, simulcasting "I96" WIVG in Tunica, Mississippi. [5]

As of November 25, 2022, the station flipped to Top 40/CHR as "Wild 96.3". [6]

WXWX-WADI TheBee96.3-95.3 logo.jpg

References

  1. 1 2 Broadcasting & Cable Yearbook 2010 , Broadcasting & Cable, 2010. p. D-317. Retrieved May 3, 2019.
  2. ↑ "Facility Technical Data for WXWX". Licensing and Management System. Federal Communications Commission.
  3. ↑ "WXWX - FM Station Profile - FCC Public Inspection Files". Publicfiles.fcc.gov. Retrieved February 28, 2019.
  4. 1 2 "Massive Tupalo Shakeup Takes Place", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
  5. ↑ "Eagle Radio Group to LMA Tupelo Pair", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
  6. ↑ "Multiple Format Changes In Northeastern Mississippi - RadioInsight". November 25, 2022. Retrieved November 25, 2022.


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