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Broadcast area | Rockford DeKalb |
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Frequency | 106.3 MHz (HD Radio) |
Branding | Power 106.3 FM |
Programming | |
Format | Rhythmic contemporary |
Subchannels | HD2: Urban adult contemporary (WSRB simulcast) HD3: Urban contemporary gospel (WYCA simulcast) |
Affiliations | Premiere Networks |
Ownership | |
Owner | Dontron, Inc. (Subsidiary, Crawford Broadcasting Co.) |
History | |
Former call signs | WOXM (1995-2001) WSQR-FM (2001) WYCH (2001-2003) |
Call sign meaning | WYour R&B (Previous meaning) |
Technical information | |
Facility ID | 21202 |
Class | A |
ERP | 3,800 watts |
HAAT | 126 meters (413 ft) |
Links | |
Webcast | Listen Live |
Website | mypower106.com |
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Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.” [1]
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42°04′26″N88°49′23″W / 42.074°N 88.823°W