Simulcast of WIRX Benton Harbor | |
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Broadcast area | South Bend / Michiana |
Frequency | 94.3 MHz |
Branding | WIRX |
Programming | |
Format | Mainstream rock |
Affiliations | Detroit Lions Radio Network |
Ownership | |
Owner |
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WSBT, WQLQ, WNSN, WIRX | |
History | |
First air date | July 20, 1966 (as WTCA-FM) [1] [2] |
Former call signs | |
Call sign meaning | Similar to WIRX |
Technical information [4] | |
Licensing authority | FCC |
Facility ID | 12999 |
Class | B1 |
ERP | 11,500 watts |
HAAT | 150 meters (490 ft) |
Transmitter coordinates | 41°31′41″N86°15′58″W / 41.528°N 86.266°W |
Links | |
Public license information | |
Webcast | Listen live |
Website | www |
WYRX-FM (94.3 MHz) is a radio station licensed to Plymouth, Indiana, serving Michiana and the South Bend area. WYRX-FM has a mainstream rock format, simulcasting WIRX, and is owned by Mid-West Family Broadcasting.
The station began broadcasting on July 20, 1966, holding the call sign WTCA-FM, a sister station to AM 1050 WTCA. [1] [2] [5] The station was owned by the Kunze family's Community Service Broadcasters. [2] [5] Its transmitter was located one mile south of Plymouth, Indiana, and it had an ERP of 3,000 watts at a HAAT of 220 feet. [2]
In 1981, the station's call sign was changed to WNZE. [2] As WNZE, the station aired a country music format. [6] [7] In 1992, the station's transmitter was moved to Lakeville, Indiana, and it ERP was increased to 11,300 watts at a HAAT of 150 meters. [8] [9]
In 1994, the station's call sign was changed to WLTA, and the station adopted a soft AC format. [3] [7] The call sign WLTA had been held by 100.7 in Elkhart, Indiana, which changed formats from soft AC to country as WBYT "B-100". [7]
In spring 1996, the station adopted an oldies format, and its call sign was changed to WZOC. [10] [3] The station was branded "Oldies 94.3". [11] In summer 1996, the station was sold to Plymouth Broadcasting for $575,000. [12] In March 2012, WZOC was sold to Douglas Road Radio for $2,100,000. [13] [14]
On February 28, 2014, after the station had shifted from an oldies format to a classic hits format, it was re-branded from "Oldies 94.3" to "Z94.3". [15]
In September 2015, Schurz Communications, which previously held a minority interest in Douglas Road Radio, agreed to acquire full ownership of the company. The transaction was part of the $442.5 million acquisition of Schurz' broadcast interests, including WZOC, by Gray Television. [16] [17] [18] Though Gray initially intended to keep Schurz' radio stations, on November 2, it announced that Mid-West Family Broadcasting would acquire WZOC and Schurz' other South Bend radio stations for $5.5 million. [19] [20] [21] The sale to Mid-West was consummated on February 16, 2016. [22]
In February 2022, WZOC shifted its format from classic hits to classic rock. [23]
In mid-December 2024, the station quietly changed its call sign to WYRX-FM. The change was a prelude to a switch to a South Bend-oriented simulcast of the mainstream rock format of WIRX in St. Joseph, Michigan, at 7 p.m. on January 6, 2025. [24]
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