WSMK

Last updated
WSMK
WSMK 99.1 logo.jpg
Broadcast area Michiana - South Bend metropolitan area
Frequency 99.1 MHz
BrandingWSMK 99.1
Programming
Format Rhythmic contemporary
Ownership
OwnerMarion R. Williams
WNIL
History
First air date
1991 (1991)
Call sign meaning
Smokin'
Technical information [1]
Licensing authority
 FCC
Facility ID 40167
Class A
ERP 6,000 watts
HAAT 96.4 meters (316 ft)
Links
Public license information
Webcast Listen Live
Website wsmkradio.com

WSMK (99.1 MHz, "Smokin' 99.1") is a commercial FM radio station licensed to Buchanan, Michigan, and serving the South Bend metropolitan area. It is owned by Marion R. Williams and broadcasts a rhythmic contemporary radio format. The station's website says it is "Michiana's longest-standing, undefeated, baddest hip hop station." WSMK covers the Michiana area of Michigan and Indiana, including South Bend, Elkhart, Benton Harbor and Michigan City, although with less power than the major FM stations in the local radio market.

Contents

The station has an effective radiated power of 6,000 watts. [2] The studios, offices and transmitter are off South Philip Road in Niles, Michigan. [3]

History

WSMK signed on the air in 1991. [4] It was an urban contemporary station known as "Smokin 99.1". This was the second urban station in the Michiana area, the first having been the former WLLJ (910 AM) in Cassopolis, which later switched to oldies as WGTO.

On February 4, 2005, WYPW (95.7 FM), formerly adult contemporary WLRX, became "Power 95.7"; it was in direct competition with "Smokin 99" for urban and hip hop music listeners. (WYPW is now Catholic radio WRDI.) In 2006, WSMK decided to tweak its format to a rhythmic adult contemporary approach and became "Movin 99.1, Michana's Greatest Hits", with the format delivered via satellite from Waitt Radio Networks.

In October 2010, with WYPW changing to classic rock as WAOR, 99.1 WSMK transitioned back to locally originating programming and brought back the "Smokin' 99.1" slogan. The station's website, at the time, said it featured such artists as Beyoncé, Usher, Jay-Z, Katy Perry, Lady Gaga, Eminem, Rihanna and Nicki Minaj.

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References

  1. ↑ "Facility Technical Data for WSMK". Licensing and Management System. Federal Communications Commission.
  2. ↑ FCC.gov/WSMK
  3. ↑ Radio-Locator.com/WSMK
  4. ↑ Broadcasting & Cable Yearbook 1993 page B-175

41°52′52″N86°18′14″W / 41.881°N 86.304°W / 41.881; -86.304

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