As of June 2011, WHFB-FM re-imaged from "Cat Country 99-9" to "Real Country 99-Nine". Previous to the country format, the then-WHFB-FM acted as a local station serving the Benton Harbor/St. Joseph area, with beautiful music and adult contemporary music formats.
In September 2015, Schurz Communications, which previously held a minority interest in Douglas Road Radio, agreed to acquire full ownership of the company. The transaction was part of the $442.5 million acquisition of Schurz' broadcast interests, including WHFB-FM, by Gray Television.[3][4][5] Though Gray initially intended to keep Schurz' radio stations, on November 2, it announced that Mid-West Family Broadcasting would acquire WHFB-FM and Schurz' other South Bend radio stations for $5.5 million. Mid-West Family already owned several stations in the Benton Harbor-St. Joseph area, where the station's city of license is located.[6][7][8] The sale to Mid-West was consummated on February 16, 2016.
Upon acquiring the station, Midwest Family announced on October 4, 2016, that WHFB-FM would flip to contemporary hit radio as "Live 99.9" on October 11. The station began stunting with TV show theme songs on October 7, 2016, which ended with the noon launch on the aforementioned date. The call sign was changed on October 12, 2016 to WQLQ.[9][10]
On July 24, 2024, WQLQ shifted to alternative rock, retaining the "Live" branding but using the new slogan "The Alternative".[11]
The call sign was changed to WYTZ-FM on February 17, 2025; the WYTZ call sign had previously been used on sister station WRRA-FM.[12]
HD Radio
On January 30, 2019, WQLQ launched a classic rock format on its HD2 subchannel, branded as "95.7 The Lake" (simulcast on translator W239CJ 95.7 FM Benton Harbor).[13] In April 2024, the station moved from 95.7 to 107.9 FM.
On June 28, 2021, WQLQ launched a country music format on its HD3 channel, branded as "96.1 The Ton" (simulcast on translator W241AD 96.1 FM South Bend, Indiana).[14] On July 22, 2024, WQLQ-HD3 and W241AD changed their format to a simulcast of sports-formatted WSBT.[15]
HD2 translator
WQLQ relays its HD2 subchannel on the following translator:
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
