History
The Office of Public Liaison has been responsible for communicating and interacting with various interest groups. Under President Richard Nixon, Charles Colson performed public liaison work. President Gerald Ford first formalized the public liaison office after he took office in 1974, giving Nixon administration veteran William J. Baroody Jr. a mandate for OPL to become "an instrument for projecting the image of a truly open administration (in contrast to Nixon's) and to secure Ford's election in 1976. Under Baroody's direction, the office incorporated outreach efforts with consumers and women that had been located elsewhere in the White House, and the overall staff grew to approximately thirty. At the core of its activities was an aggressive campaign of regional conferences that enabled the nation's first un-elected president to tour the country in a campaign-like atmosphere and prepare the way for an eventual reelection campaign." [3]
Some OPL heads used the office to push their own agendas. Midge Costanza used her time at OPL to broaden the influence of gays and lesbians in White House policy. [3] Faith Ryan Whittlesey used her time at OPL to increase the influence of the Christian right [4] and anti-communist groups, such as the Contras in Nicaragua. [5]
Future cabinet secretary and U.S. senator Elizabeth Dole headed OPL under President Ronald Reagan from 1981 to 1983. Directors during Bill Clinton's administration included future cabinet secretary Alexis Herman, Maria Echaveste, Minyon Moore, and future John Kerry campaign manager Mary Beth Cahill. [6]
In May 2009, Obama continued this theme and renamed the Office of Public Liaison the Office of Public Engagement. [7] Under the Obama administration, the Office of Public Engagement had been referred to as "the front door to the White House, through which everyone can participate and inform the work of the President."
In April 2009, actor Kal Penn was named an associate director in the Office of Public Engagement. [8] His role was said to include outreach to the Asian American and Pacific Islander communities and the arts community. [9] Prior to the appointment, he was a permanent cast member in the television series House , and his acceptance required him to be written out of the series. [10]
President Donald Trump initially announced his intention to appoint Anthony Scaramucci to oversee the Office of Public Liaison in his administration, pending a review of Scaramucci's finances by the Office of Government Ethics. [11] However, George Sifakis was appointed instead in March 2017. [12] [13]
In November 2020, Joe Biden announced that that office would be renamed to the Office of Public Engagement. It was headed by Cedric Richmond until his resignation in May 2022, replaced by Adrian Saenz in an acting capacity. [14] Biden introduced a team of social media influencers to operate a Health Care Leaders in Social Media team, whose staff included Joel Bervell. [15] In January 2025, Trump once again reverted the name. [2]
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