Yogi B

Last updated
Yogi B
Birth nameYogeswaran Veerasingam
Born (1974-12-14) December 14, 1974 (age 50)
Kuala Lumpur, Malaysia
Genres Hip hop, rap
Occupation(s)Singer, songwriter, record producer
Years active1990–present

Balakrishna Ganeshan Yogeswaran Veerasingam (born December 14, 1974), popularly known by his stage name Yogi B or Yogi B., is a Malaysian Tamil rapper and music producer. He is noted for his pioneering contributions to the Tamil hip-hop genre. [1] [2]

Contents

Early life

Yogeswaran Veerasingam was born on December 14,1974, in Kuala Lumpur, Malaysia, and grew up in a multicultural environment that would later influence his musical career. [2] Raised in a Tamil-speaking family, Yogeswaran's early exposure to diverse languages and cultural traditions played a crucial role in shaping his unique musical style. His grandfather, Kumaraswamy, was a notable Dravidian leader in Malaysia, known for his advocacy and impact within the Dravidian movement. [2]

Career

Poetic Ammo

Yogi B founded the Malaysian hip-hop group Poetic Ammo in the mid-1990s. [3] Besides Yogi B, it consisted of Chandrakumar Balakrishnan (aka Land Slyde), Nicholas Ong (aka Point Blanc), and Sashi Kumar Balakrishnan (aka C. Loco). Although most of the group's songs were written in English, they also released tracks in Malay, Tamil, and Cantonese. [4] [5]

The band won the 'Best English Album' award at the Malaysian Anugerah Industri Muzik (AIM) Music Awards in 1999. [6] They also received the 'Best Music Video' award at AIM in 2000 and 2001. Their music video 'Money Money' gained widespread national and international acclaim. [7]

Rise to fame

The mid-2000s were transformative for Yogi B, marked by a surge in the popularity of Tamil hip-hop. His collaboration with the rap duo Natchatra (consisting of Dr. Burn and Emcee Jesz) played a pivotal role in this rise. [8] In 2006, Yogi B achieved notable success with the release of the album Vallavan. [1] Yogi B also served as the executive producer of the album.

The album's standout track, "Madai Thiranthu", became a sensation, resonating with both the Tamil diaspora and the Tamil community in India. [9] The song, a unique fusion of the classic Ilaiyaraaja number with contemporary rap, captivated audiences worldwide. It garnered significant recognition from the Tamil diaspora in London, Australia, Sri Lanka, and Scandinavian countries. In South India, the song became closely associated with the now-defunct SS Music channel, which played it frequently. The album sold more than 25,000 units. [2]

Playback singing

In 2007, Yogi B made his debut in the Tamil film industry with Polladhavan . He performed the song "Engaeyum Eppothum", a track that featured legendary playback singer S. P. Balasubrahmanyam and which was a remix of the similarly-named song from Ninaithale Inikkum . Yogi B's collaboration on this track marked a significant milestone in his career, bridging his independent music success with mainstream cinema.

Following his success with Polladhavan, Yogi B continued to collaborate with several renowned music composers, further establishing his presence in the Tamil film industry. He has worked with Vidyasagar ( Kuruvi ), A. R. Rahman ( Enthiran ), Sean Roldan ( Velaiyilla Pattathari 2 ), Santhosh Narayanan ( Kaala ), D. Imman ( Tik Tik Tik ), and Anirudh Ravichander ( Darbar ). [10]

Discography

Yogi B discography


YearAlbumArtistsRef.
1998It's a Nice Day to Be AlivePoetic Ammo [11]
2000The World Is YoursPoetic Ammo [12]
2003Return of Tha' Boombox'Poetic Ammo [13]
2006VallavanYogi B and Natchatra [9]

Discography

As singer

YearMovieSongsCo-artistsComposerLanguageNotes
2007 Polladhavan "Engeyum Eppothum" S. P. Balasubrahmanyam, Sunitha Sarathy Yogi BTamilAlso co-lyricist
2008 Kuruvi "Happy New Year"Dr. Burn, Emcee Jesz, Sunidhi Chauhan Vidyasagar
Ghajini "BGM Rap Verse (Run Run)" A. R. Rahman Hindi
2010 Enthiran "Boom Boom Robot Da" Keerthi Sagathia, Shweta Mohan, Tanvi Shah Tamil
Robo (D)"Boom Boom Robo Da"Telugu
2011 Aadukalam "Porkkalam (Tamil Rap)"Alwa Vasu G. V. Prakash Kumar Tamil
"Warriors (English Rap)"Also lyricist
2017 Velaiilla Pattadhari 2 "Life of Raghuvaran — Nada Da Raja" Dhanush Sean Roldan Also co-lyricist
VIP 2 (D) Rahul Nambiar Telugu
VIP 2 (D)"Life of Raghuvaran — Chal Re Raja"Hindi
Vivegam "Surviva" Anirudh Ravichander, Mali Manoj Anirudh RavichanderTamil
Vivekam (D)Anirudh Ravichander, Ranjith, MaliTelugu
2018 Kaala "Katravai Patravai" Arunraja Kamaraj, Roshan Jamrock Santhosh Narayanan Tamil
Tik Tik Tik "Tik Tik Tik (Title Track)" Yuvan Shankar Raja, Sunitha Sarathy D. Imman
Ezhumin "Poraadu Da" Anand Aravindakshan Ganesh Chandrasekaran
2020 Darbar "Thani Vazhi"Anirudh Ravichander, Shakthisree Gopalan Anirudh RavichanderAlso co-lyricist
Athigaari"Rudra V Parama"Yunohoo, Pavithra NairShameshan Mani MaranTamilAlso lyricist
2021 Salaga "Salaga Title Track"Sharath, Charan Raj, Sanjith Hegde Charan Raj Kannada
2023 Tamilarasan "Thamilarasan (Title Track)" Suzanne D'Mello, Nakash Aziz Ilaiyaraaja Tamil

As music director

YearMovieLanguage
2011Oru Vaarthai PesuTamil

Personal life

Yogi B attributes much of his success as a Tamil hip-hop artist to the invaluable support of his mother, who died in 2013. [14] Her demise affected him both personally and professionally. This loss, combined with two major surgeries for goitre, created a period of intense difficulty for him. [2] Yogi B's mother played a crucial role in his musical career by assisting with the translation of Tamil rap portions, ensuring that the poetry and lyrical integrity were preserved.

Yogi B has expressed admiration for The Casteless Collective, an anti-caste music group founded by filmmaker Pa. Ranjith's Neelam Cultural Centre. [2] Yogi B said that the collective’s alignment with social justice themes and its stance against caste discrimination resonate with his own values and artistic vision.

Legacy

Yogi B's contributions to Tamil hip-hop have had a lasting impact on the genre. [15] [16] His ability to merge Tamil cultural elements with contemporary hip-hop has influenced a new generation of artists and shaped the evolution of South Asian music. His innovative work earned him the nickname 'Godfather of Tamil Hip-Hop'. [2] [8]

Notes

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    References

    1. 1 2 Chandar, Bhuvanesh (2023-01-24). "Tamil hip-hop legend Yogi B on returning with Natchatra and value of tangible music in a streaming world". The Hindu. ISSN   0971-751X . Retrieved 2024-08-11.
    2. 1 2 3 4 5 6 7 Ganeshan, Balakrishna (2020-09-23). "From Malaysia to Kollywood: Godfather of Tamil hip hop Yogi B intv". The News Minute. Retrieved 2024-08-11.
    3. ↑ "Poetic Ammo lineup, biography". Last.fm. Retrieved 2024-08-11.
    4. ↑ "Poetic Ammo - Biography & History - AllMusic". AllMusic. Retrieved 2016-09-29.
    5. ↑ "Hip hop is recognised". hmetro.com. Retrieved 2016-10-4 (Google translation)
    6. ↑ "Poetic Ammo beridentitikan tempatan". Utusan Online. Retrieved 2016-10-05. (Malaysian)
    7. ↑ Samat, Hafidah (July 25, 2000). "New 'ammo' from Poetic". New Straits Times .
    8. 1 2 Shenoy, Sonali (2023-01-20). "Godfather of Tamil hip-hop, Yogi B, is gearing up to release his 'magnum opus'". Indulgexpress. Retrieved 2024-08-11.
    9. 1 2 Ahmed, Muskaan (2023-01-25). "Hip hop must stay grounded, it's the essence of the art form: Yogi B". www.dtnext.in. Retrieved 2024-08-11.
    10. ↑ "Thani Vazhi Lyrics in Tamil, Darbar (Tamil) Thani Vazhi Song Lyrics in English Free Online on Gaana.com". Gaana.com. Retrieved 2024-08-11.
    11. ↑ It's A Nice Day To Be Alive by Poetic Ammo on Apple Music, 1998-09-01, retrieved 2024-08-11
    12. ↑ The World Is Yours by Poetic Ammo on Apple Music, 2000-01-01, retrieved 2024-08-12
    13. ↑ Return Of tha’ Boombox Songs: Return Of tha’ Boombox MP3 Songs by Poetic Ammo Online Free on Gaana.com , retrieved 2024-08-11
    14. ↑ "Rappers can't be fake; they have to represent their culture: Yogi B". The Times of India. 2023-01-30. ISSN   0971-8257 . Retrieved 2024-08-11.
    15. ↑ "Malaysian hip-hop star Yogi B talks about making it in Tamil cinema". South China Morning Post. 2018-05-20. Retrieved 2024-08-11.
    16. ↑ S, Gowri (2024-05-15). "How Tamil women rappers are changing the indie hip hop scene". The Hindu. ISSN   0971-751X . Retrieved 2024-08-11.
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