Zalphas

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Zalphas is a social cohort encompassing people born on the cusp of or during the latter years of Generation Z and the early years of Generation Alpha.

Contents

Etymology

The term Zalpha is a portmanteau of "Generation Z" and "Generation Alpha".

Birth date and age range

The exact date range of this micro-generation is not specifically defined. Gina Desiderio (Healthy Teen Network) defines Gen Sigma as those born between 2007 and 2013. [1] Ben Rosen (Connect) [2] and Vicki Ostrom and Sonia Mulford Chaverri (Screen Printing Mag) define the cuspers as those born between 2008 and 2014. [3] Geetika Chhatwal defines the cuspers as those born between 2010 and 2015. [4]

Characteristics

Zalphas are influenced by traits of both Generation Z and Generation Alpha, often sharing strong, polarizing connectivity to one adjoining generation over the other.

They are characterized as being "digital natives familiar with digital gadgets and technology from the cradle." [5]

A 2023 Business Insider article cited a survey according to which Zalphas expressed a preference for fewer romantic or sexual plotlines in TV shows, instead favoring greater emphasis on friendship or platonic relationships. [6] According to Stephanie Rivas-Lara and Hiral Kotecha, two of the survey's authors, this could stem from being isolated during the COVID-19 pandemic: "Young people are feeling a lack of close friendships, a separation from their community, and a sense that their digital citizen identity has superseded their sense of belonging in the real world". [6]

See also

References

  1. Desiderio, Gina (19 July 2024). "Forget Gen Alpha…This Is Gen Sigma". Healthy Teen Network. Retrieved 16 December 2025.
  2. Rosen, Ben (29 July 2025). "How Gen Zalpha Will Shape The Creator Economy". Connect. Retrieved 2 December 2025.
  3. Ostrom, Vicki (10 March 2024). "What Are ZALPHAS and How Can You Serve Them in Your Print Business?". Screen Printing Mag. Retrieved 24 November 2024.
  4. Chhatwal, Geetika (24 September 2025). "Unlock Unique Insights in a Shifting Market With Cusp Generations". Kadence. Retrieved 28 October 2025.
  5. "Bracing for the new world of 'Gen Zalpha'". Korea JoongAng Daily. 13 November 2023. Retrieved 13 September 2025.
  6. 1 2 Pandurangi, Nidhi. "Gen Zalpha doesn't really care for sex on TV — they're here for 'nomance' and on-screen friendships". Business Insider. Retrieved 13 September 2025.