Post-90s

Last updated

The Post-90 generation [lower-alpha 1] is a generation in China, especially in urban areas, generally considered to be born between 1990 and 1999 though sometimes considered to start with those born in the fall of 1989 (as they would graduate in the same class as those born in 1990). [1] It is the Chinese counterpart to the late Generation Y in the Western World, and the second generation of Chinese people to have fully grown up in the post-Tiananmen era and the first generation to be born after the protests. [2] They are also China's last 20th-century-born cohort. [3]

Contents

They are alleged to have traits that are similar to the Post-80s generation, such as the Little Emperor Syndrome and a knack for information technology and capitalism, but in a much more highly developed way. On the other hand, the post-1990 generation is also characterized as being more realistic about their place in society than the post-1980 generation. [4]

The Post-90 generation is also alleged to have less of a sense of hierarchy in the workplace and more of a sense of individuality compared to older generations. [1] [5] [6]

The Post-90 generation have distinct cultural characteristics and are often stereotyped as "lazy, promiscuous, confused, selfish, brain-damaged and overall hopeless". [7] [8]

Unlike the Post-80 generation, which witnessed a glimpse of pre-affluent China in the late 1980s and 1990s, all but the oldest members of the Post-90 generation have only known a booming urban China for most of their lives. [7] [9] [10]

See also

Notes

  1. simplified Chinese :九零后; traditional Chinese :九零後; pinyin :Jiǔ líng hòu; Yue Chinese: 九十後, romanized: gau2 sap6 hau6 or Yue Chinese: 九零後, romanized: gau2 ling4 hau6

Related Research Articles

<span class="mw-page-title-main">Generation X</span> Cohort born between c. 1965 and 1980

Generation X is the demographic cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the late 1970s as its ending birth years, with the generation being generally defined as people born from 1965 to 1980. By this definition and U.S. Census data, there are 65.2 million Gen Xers in the United States as of 2019. Most of Generation X are the children of the Silent Generation and early Baby Boomers; Xers are also often the parents of Millennials and Generation Z.

<span class="mw-page-title-main">Baby boomers</span> Cohort born from 1946 to 1964

Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom. The dates, the demographic context, and the cultural identifiers may vary by country. Most baby boomers are the children of either the Greatest Generation or the Silent Generation, and are often parents of Millennials.

<span class="mw-page-title-main">Generation</span> All of the people born and living at about the same time period, regarded collectively

A generation is all of the people born and living at about the same time, regarded collectively. It also is "the average period, generally considered to be about 20–⁠30 years, during which children are born and grow up, become adults, and begin to have children." In kinship, generation is a structural term, designating the parent–child relationship. In biology, generation also means biogenesis, reproduction, and procreation.

<span class="mw-page-title-main">Millennials</span> Generational cohort born 1981 to 1996

Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most Millennials are the children of Baby Boomers and older Generation X. In turn Millennials are often the parents of Generation Alpha.

<span class="mw-page-title-main">Greatest Generation</span> Cohort born from 1901 to 1927

The Greatest Generation, also known as the G.I. Generation and the World War II Generation, is the demographic cohort following the Lost Generation and preceding the Silent Generation. The social generation is generally defined as people born from 1901 to 1927. They were shaped by the Great Depression and were the primary generation composing the enlisted forces in World War II. Most people of the Greatest Generation are the parents of the Silent Generation and Baby Boomers, and they are the children of the Lost Generation.

<span class="mw-page-title-main">Silent Generation</span> Cohort born from 1928 to 1945

The Silent Generation, also known as the Traditionalist Generation, is the Western demographic cohort following the Greatest Generation and preceding the baby boomers. The generation is generally defined as people born from 1928 to 1945. By this definition and U.S. Census data, there were 23 million Silents in the United States as of 2019.

<span class="mw-page-title-main">Generation Z</span> Demographic cohort

Generation Z, also known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation most frequently being defined as people born from 1997 to 2012. Most members of Generation Z are the children of younger Baby Boomers or Generation X.

<span class="mw-page-title-main">Mid-20th century baby boom</span> Baby boom that occurred after World War II

The middle of the 20th century was marked by a significant and persistent increase in fertility rates in many countries of the world, especially in the Western world. The term baby boom is often used to refer to this particular boom, generally considered to have started immediately after World War II, although some demographers place it earlier or during the war. This terminology led to those born during this baby boom being nicknamed the baby boomer generation.

The Post-'80s or Post-1980s is a Chinese colloquial term referring to the generation in Mainland China born between 1980 and 1989, especially in urban cities, after the introduction of the one-child policy. It is the Chinese counterpart to the early Generation Y in the Western World, the first post-Cultural Revolution generation, and the first to grow up entirely within the Reform era. The Post-80s currently ranges from age 34 to 44, making up a major portion of China's working young adult demographic.

The Strauss–Howe generational theory, devised by William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history and Western history. According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era lasting around 21 years, in which a new social, political, and economic climate (mood) exists. They are part of a larger cyclical "saeculum". The theory states that a crisis recurs in American history after every saeculum, which is followed by a recovery (high). During this recovery, institutions and communitarian values are strong. Ultimately, succeeding generational archetypes attack and weaken institutions in the name of autonomy and individualism, which eventually creates a tumultuous political environment that ripens conditions for another crisis.

Fuerdai is a Chinese term for the children of the nouveau riche in China. This term, generally considered pejorative, is often invoked in the Chinese media and everyday discussions in mainland China as it incorporates some of the social and moral problems associated with modern Chinese society.

<span class="mw-page-title-main">Moonlight clan</span> People who expend their entire salary before the end of each month

The Moonlight Clan is a large group of people who expend their entire salary before the end of each month. The term is derived from a lunar cycle. While yue guang translates directly to "moonlight", it is also a pun derived from the combination of its individual words, yue and guang. Zu refers to a group of people who shares this characteristic. In the United States, a comparable notion is referred to as "living paycheck to paycheck". "Moonlight clan" is a relatively new Chinese neologism to describe young workers who spend their salaries faster than they earn it. The Moonlite are generally younger generations. They are different from their parents' diligent and thrifty consumption concepts. To chase new trends and have fun, they don't care about the cost as long as they like. Material life is what they yearn for, but also the motivation to earn money. The older generation believes that "saving is more significant than spending", and they are very upset about their behavior; however, their motto is "spending can lead to make more money". The Moonlite are companies' favorite group of consumers, since they have strong purchasing power from desires; more importantly, they have the ability to make money and have money to spend.

The working environment has gone through a major transformation over the last decades, particularly in terms of population in the workforce. The generations dominating the workforce in 2024 are baby boomers, Generation X, millennials and Generation Z. The coming decades will see further changes with emergence of newer generations, and slower removal of older generations from organisations as pension age is pushed out. Many reports, including a publication by Therese Kinal and Olga Hypponen of Unleash, warn that understanding differences between the generations, and learning to adapt their management practices is critical to building a successful multigenerational workplace.

<span class="mw-page-title-main">Xennials</span> Term for people born during Generation X/Millennial cusp years

Xennials are the micro-generation of people on the cusp of the Generation X and Millennial demographic cohorts.

A cusper is a person born near the end of one generation and the beginning of another. People born in these circumstances tend to have a mix of characteristics common to their adjacent generations, but do not closely resemble those born in the middle of their adjacent generations, and thus these cusper groups can be considered micro generations. Generational profiles are built based on people born in the middle of a generation rather than those on the tails of a generation. Generations may overlap by five to eight years. As such, many people identify with aspects of at least two generations. The precise birth years defining when generations start and end vary. Lancaster and Stillman (2002) introduced the term, cusper, in reference to those who are born at either end of a generation, and consequently, may identify to some extent with the generation before or after it. The authors observed that such individuals can often play an important role in mediating dialogue between members of different generations. Other authors like Ubl, Walden and Arbit (2017) observed something similar: "the truth is that they play a pivotal role in ensuring seamless communication across generations. Cuspers are natural translators because they often speak the language of two generations. Sometimes we even call them generationally bilingual!"

Cantonese poetry is poetry performed and composed primarily by Cantonese people. Most of this body of poetry uses classical Chinese grammar, but has been composed with Cantonese phonology in mind and needs to be read in the Cantonese language in order to rhyme.

<i>Leap Day</i> (TV series) Hong Kong drama television series, first broadcast in 2020

Leap Day is a Hong Kong television drama series produced by HK Television Entertainment and aired on ViuTV between 2 and 13 March 2020. Directed by Steve Law and written by Yellow Wong, the series stars Sofiee Ng, Chui Tien-you and Terrance Lau.

<span class="mw-page-title-main">Impact of the COVID-19 pandemic on the fashion industry</span>

The impact of the COVID-19 pandemic on the fashion industry was primarily caused by the sudden and global store closures worldwide which strongly impacted the fashion industry. The complete absence of revenue from physical stores caused a deep drop of revenue for fashion retailers, a complete reconfiguration of the stocks for fashion brands, and consequently a drop of orders for garment manufacturers. Many fashion retailers filed for bankruptcy in the aftermath of the pandemic.

Buddha-like, or fo xi using its Chinese pronunciation, is a buzzword used in China to describe young people who reject the rat race of contemporary workaholic Chinese society for a tranquil, apathetic life. The term is a neologism combination of two Chinese characters: "fó", meaning "Buddha"; and "xì", meaning "series" or "school". Young people who uphold the Buddha-like mindset are referred to as Buddha-like youths or Generation Zen.

<span class="mw-page-title-main">Zillennials</span> Individuals born during the Millennial/Generation Z cusp

Zillennials, or Zennials, is a social cohort encompassing people born on the cusp of, or during the latter years of the Millennial generation and the early years of Generation Z. Their adjacency between the two generations and limited age set has led to their characterization as a "micro-generation". They are generally the children of younger Baby Boomers and Generation X. Estimates of the U.S. population in this cohort range from 30 million to 48 million.

References

  1. 1 2 "Post-90s Graduates Changing the Workplace".
  2. "Brands Struggle To Connect With China's "Post-90s" Generation - Jing Daily". Jing Daily. 2 July 2012.
  3. "Talking About Whose Generation?: Why Western generational models can't account for a global workforce" (PDF). Deloitte Review. 2010. Archived (PDF) from the original on 2021-03-04.
  4. "China's post-90s generation plays greater role in consumption: survey". Archived from the original on October 14, 2012.
  5. Nan Ma (September 2016). ""Be myself": Experiences of the post-90s of Chinese International Students in Canadian Universities" (PDF). Archived (PDF) from the original on 2020-03-18.
  6. Jie Lu (September 2012). "China Case Study: The Me-Generation or Agent of Political Change? — Democratic Citizenship and Chinese Young Adults" (PDF). Archived (PDF) from the original on 2021-06-27.
  7. 1 2 How will China's tech-savvy, post-90s generation shape the nation? CNN July 18, 2010
  8. Du Yuxiang (April 2011). "Communication Disconnect: Generational Stereotypes between Generation X/Y and Baby Boomers in American and Chinese Organizational Communication" (PDF). Archived (PDF) from the original on 2021-06-27.
  9. "China Luxury Report 2019: How young Chinese consumers are reshaping global luxury". McKinsey & Company. April 2019. Archived from the original on 2021-05-06.
  10. "Double-clicking on the Chinese consumer: The new health craze, the rise of the post-90s generation, and other trends worth watching". McKinsey & Company. November 2017. Archived from the original on 2021-05-13.