 | |
| Country | Italy |
|---|---|
| Programming | |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | Comedy Central Nickelodeon Nick Jr. Super! VH1 |
| History | |
| Launched | 1 September 1997 |
| Founder | MTV Europe |
| Closed | 1 August 2015 (DTT) |
| Replaced by | TV8 (DTT) |
| Former names | Rete A/MTV (1997–2000) MTV/TMC2 (2000–2001) MTV Next (2015–2016) |
| Links | |
| Website | www.mtv.it |
MTV is an Italian pay television network, owned by Paramount Networks EMEAA and operated by Sky Italia.
Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking MTV, followed by a UK branded channel in July of the same year. The Italian channel officially launched in London in September 1997, when its transmissions also entered into the television programming of Rete A.
In 2000, MTV Italy moved to the frequencies of the late TMC2 (already acquired by Telecom Italia and formerly known as Videomusic) thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". The channel's operations moved from London to Milan.
On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million. [1] Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal. [2] The sale was completed on 12 September 2013. [3]
On 13 June 2015, Italian newspaper La Repubblica anticipated the purchase of channel 8 [4] occupied by MTV.
On 31 July 2015, Sky Italia took over ownership of the MTV free-to-air channel. The original MTV Italy changed its name to MTV8. On the same day, a new channel named MTV Next was launched, and then renamed to MTV.
Several shows were made up locally, featuring Italian music and artists. Some of the most popular shows on the channel were the Italian version of Total Request Live , LoveLine, Brand New , other are original ones like Very Victoria, Italo-Francese, Avere Ventanni and Hitlist Italia. In 2016 MTV launched successful docu-reality Riccanza on rich kids of Italy, now on its third season, and in 2018 spinoffs Richissitudes - Riccanza Francia (co-produced with MTV France), Mamma che Riccanza! (on rich mums) and Riccanza - Vita da Cani (rich dogs).
MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as Scrubs , Less Than Perfect and The Office . From 1999 to 2010, the channel has shown several Japanese anime on a regular basis on the block Anime Night.
Main Italian hosts for MTV Italy were Victoria Cabello, Alessandro Cattelan, Carlo Pastore, and Elena Santarelli. Some of the former hosts of the channel are Andrea Pezzi, Camila Raznovich and Enrico Silvestrin (who are both also former MTV Europe VJs), Kris Grove, Kris Reichert, Giorgia Surina, Marco Maccarini, Paola Maugeri, Benedetta Zonca and Daniele Bossari.
MTV has six sister channels: MTV Hits, MTV Music, MTV Classic, MTV Rocks, MTV Dance and MTV Live HD.
In the summer of 2003, MTV Italy launched two satellite channels: MTV Hits, mainly dedicated to showing chart hits and classic clips from the MTV archives and MTV Brand New, devoted to showing all the best cutting-edge, indie, electronic, metal, experimental music out there. In 2006, a fourth channel was launched: Flux, creating a whole new concept of television consisting of showing eclectic / alternative music videos 24/7 along with some artistic footages sent in by the viewers through the channel's website and other bits taken from the MTV2 US programming.
On 30 November, the Italian version of Flux, was rebranded into QOOB and on April an international website was launched. QOOB showed no commercials and was distributed through DVB-T in Italy.
In 2007, MTV Italy launched MTV Gold (hosting music from the '70s, '80s and '90s), MTV Pulse (for commercial music) and VH1 (a local version broadcast from London).
MTV+ was launched in Italy in May 2010 which broadcast a selection of music and content largely from MTV US. It was replaced on 1 March 2011 as MTV Music, showing only music programming. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes.
On 10 January 2011, MTV Networks Italia replaced MTV Pulse and MTV Brand New with the pan-European versions of MTV Dance and MTV Rocks. MTV Gold was also rebranded as MTV Classic.
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NickMusic is an American pay television network and spin-off of Nickelodeon that mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for content to meet a general TV-PG rating applied across the network's broadcast day, or replaced with a lyric video instead.
MTV Global is the international version of the American TV channel MTV as 24-hour music video and entertainment pay television network officially launched on 1 August 1987 as part of the worldwide MTV network.
Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Amsterdam, Milan, Dubai, Johannesburg, Lagos, Budapest, Warsaw, Singapore, Stockholm, Tokyo, Beijing, Manila, Copenhagen, Prague, Helsinki, and Hong Kong. The company was originally founded under the name MTV Networks Europe in 1987.
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TV8 is a digital-terrestrial free-to-air Italian general entertainment TV channel owned by Sky Italia through its subsidiary company Nuova Società Televisiva Italiana S.r.l. The channel is allocated at number 8 of the Italian virtual channel list.
MTV France is a French pay-television channel operated by Paramount Networks EMEAA. It was launched as MTV Networks Europe began to further localise its brand throughout Europe. MTV France was launched on 20 June 2000. It is also distributed in Switzerland (Romandie), Monaco and Francophone Africa.
MTV Japan is the Japanese version of the cable television network based in Japan. It is a subsidiary of Paramount Networks Japan K.K., and was launched on November 15, 1993. It can be viewed on cable television, SKY PerfecTV!, SKY PerfecTV! e2 and IPTV.
Paramount International Networks (PIN) is the international sibling division of Paramount Global’s Paramount Media Networks subsidiary. The division oversees the production, broadcasting and promotion of key Paramount brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon, BET and Colors TV, as well as CBS-branded channels, which are co-owned with AMC Networks International. PIN also owns a 30% stake in the Rainbow S.p.A. animation studio in Italy until 2023, as well as a 13.01% stake in an Indian joint venture with domestic partner TV18, Viacom18.
QOOB was an Italian television channel owned by MTV Italy, launched in 2005 and permanently closed in 2009.
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MTV Nederland and België is a Dutch speaking free-to-cable television channel broadcasting in the Netherlands. It launched as MTV NL on 12 September 2000. Before the start of country-specific channels, the Pan-European version of MTV aired in the Netherlands.
MTV Classic was a British pay television music channel from Paramount Networks UK & Australia. The channel was launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic.
MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.
MTV Music is a British pay television channel operated by Paramount Networks UK & Australia. The brand was first launched in the UK and Ireland before launching in Australia, New Zealand, Italy, the Netherlands and Poland. Unlike other MTV Music channels, this channel offers subtitles on selected programmes.
MTV Music is an Italian pay television music channel operated by Paramount Networks EMEAA.
Club MTV was an Australian pay television channel that broadcasts dance and urban music. It was launched on 3 December 2013.
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