2:30

Last updated
"2:30"
Asake - 2-30.png
Single by Asake
from the album Work of Art
Language
Released5 April 2023 (2023-04-05)
Genre Afrobeats
Length2:18
Label
Songwriter(s)
Producer(s)
Asake singles chronology
"Yoga"
(2023)		"2:30"
(2023)		"Amapiano"
(2023)
Music video
"2:30" on YouTube

"2:30" is a song by Nigerian singer Asake. It was released on 5 April 2023, through YBNL Nation and Empire Distribution as the second single from his second studio album Work of Art (2023). It was produced by Magicsticks and Blaisebeatz. [1]

Contents

Composition

"2:30" combines simmering percussion with synths described by Rolling Stone as "straight out of a dingy basement," a texture that underscores the song's raw and unfiltered energy. Produced by Magicsticks and Blaisebeatz, the track draws from Asake's street-pop roots, celebrating his authenticity and individuality. [2]

Music video

The music video for "2:30" coincided with the song's release. It was shot in Los Angeles and was directed by Edgar Esteves and Joshua Valle, and produced by Blank Square Productions. [3]

Commercial performance

"2:30" debuted at No. 22 on the Official Nigeria Top 100 chart during the week of 7 April 2023. During the week of 17 April 2023, it amassed 5.23 million on-demand streams (No. 1 on streaming) and a radio reach of 65 million impressions (No. 5 on radio). This marked Asake's ninth top-ten entry on the chart, setting a record for the most top-ten singles in Nigeria since the chart's inception in November 2020. The song's streaming figures nearly doubled that of the next highest-ranked track, Davido's "Unavailable," which recorded 2.84 million streams.

The following week, it quickly rose to No. 1. [4] "2:30" maintained its No. 1 position for a second consecutive week, tallying 3.08 million streams and 72.7 million radio impressions, becoming Asake's third song of 2023 to log multiple weeks at the summit. [5]

By its third week (ending 27 April 2023), the song remained at No. 1, with 2.94 million streams (No. 2 on streaming) and 82 million radio impressions (No. 2 on radio), extending Asake’s record for his longest chart-topping run as a lead artist. [6]

In its fourth week on the chart (week ending 12 May 2023), "2:30" rebounded to No. 1, recording 78.4 million in radio reach (No. 1 on radio) and 2.28 million streams (No. 3 on streaming). It became the first of Asake’s songs to spend four weeks at the summit. [7] However, by the following week, the track fell to No. 3 after being displaced by Rema’s "Charm" and Kizz Daniel’s "Shu-Peru." [8]

Charts

Chart performance for "2:30"
Chart (2023)Peak
position
Nigeria Top 100 ( TurnTable ) [9] 1
UK Official Singles Chart Update (OCC) [10] 88
UK Afrobeats (OCC) [11] 2
US Afrobeats Songs ( Billboard ) [12] 8

Personnel

Credits adapted from Apple Music. [13]

Release history

Release history and formats for "2:30"
RegionDateFormatLabel
Various5 April 2023

References

  1. ↑ Zee Ngema (5 April 2023). "Asake Releases New Single '2:30' With Bodacious Visuals". OkayAfrica . Retrieved 22 December 2024.
  2. ↑ Jon Blistein (5 April 2023). "Asake's New Song '2:30' Is Right on Time". Rolling Stone . Archived from the original on 5 April 2023. Retrieved 22 December 2024.
  3. ↑ Wisdom Mudasiru (6 April 2023). "Asake Is Confident In His Ability On New Single "2:30"". The Culture Custodian (Est. 2014.). Archived from the original on 6 April 2023. Retrieved 22 December 2024.
  4. ↑ Ayomide Oriowo (17 April 2023). "Asake's "2:30" Rises to No. 1 on the Official Nigeria Top 100, Davido's "UNAVAILABLE" with Musa Keys Moves to No. 2". TurnTable . Retrieved 22 December 2024.
  5. ↑ Uzoma Ihejirika (26 April 2023). "TurnTable Top 100: Asake's "2:30" Spends A Second Week At No. 1". The Native . Retrieved 22 December 2024.
  6. ↑ Uzoma Ihejirika (26 April 2023). "TurnTable Top 100: Asake's "2:30" Spends A Second Week At No. 1". The Native . Retrieved 22 December 2024.
  7. ↑ Ayomide Oriowo (2 May 2023). "Asake's "2:30" Spends Third Week at No. 1, Zinoleesky's "Many Things" Debuts at No. 3". TurnTable . Retrieved 22 December 2024.
  8. ↑ "Rema's "Charm" Returns to No. 1 on the Official Nigeria Top 100, Kizz Daniel's "Shu-Peru" Launches at No. 2". TurnTable . 23 May 2023. Retrieved 22 December 2024.
  9. ↑ "Official Nigeria Top 100". TurnTable .
  10. ↑ "2:30 by Asake | Official Charts Company". Official Charts Company . Retrieved 25 December 2024.
  11. ↑ "Official Afrobeats Chart Top 20". Official Charts Company. Retrieved 25 December 2024.
  12. ↑ "Billboard U.S. Afrobeats Songs". Billboard .
  13. ↑ "2:30 - Single - Album by Asake". Apple Music . Retrieved 22 December 2024.
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