Allergy (song)

Last updated

"Allergy"
(G)I-dle - Allergy.jpg
Promotional graphic
Song by (G)I-dle
from the album I Feel
Language
  • Korean
  • English
ReleasedMay 15, 2023 (2023-05-15)
Studio
  • Cube Studio
  • Ingrid Studio
Genre Pop punk
Length2:42
Label
Songwriter(s)
Producer(s) Soyeon
Music video
"Allergy" on YouTube

"Allergy" is a song recorded by South Korean girl group (G)I-dle. It is the second track on the group's sixth extended play, I Feel (2023), which was released on May 15, 2023, through Cube Entertainment. The track was written, composed, and arranged by Soyeon with additional composition and arrangement handled by PopTime, Daily, and Likey. The song expresses the double meaning of wanting to love themselves while they resent themself by comparing themselves to others.

Contents

Background and promotion

On May 4, 2023, Cube Entertainment released snippets of the song in the form of a teaser video through the group's official SNS, titled "Spoiler Alert: Soyeon." [1] The video displays Soyeon spending her time in a "lethargic and boring way." She then turns on her laptop and finds a lecture page titled "How to be a queen." She then transforms into "a new liberation zone," after she presses the register button, the video ends afterward." [2] On May 9, 2023, Cube uploaded five individual teaser photos for each member of the group on their social media accounts, confirming the song's release date to be May 10. [3]

Music and lyrics

"Allergy" was written, composed, and arranged by Soyeon, with additional credits from Pop Time, Daily, and Likey. [4] The song was originally intended to be a story about love, but due to Soyeon wanting to talk about "self-esteem and confidence" as well as the members who are "full" of the latter two, she got inspired by them and changed the theme of the song. [5] Musically, it is a pop-punk song [6] with lyrics that expresses the double meaning of wanting to love themselves while they resent themself by comparing themselves to others. [7] It includes two lyrical references: Shuhua's verses "I also want to dance 'Hype Boy'" play on the lyric from NewJeans's song "Hype Boy," and the second reference is in the verses "But on the screen, I'd look like [a] tomboy," referencing the group's 2022 hit single "Tomboy." [8]

Critical reception

Lee Ye-ju of Kyunghyang Shinmun describes the song as "honest" as it "emphasized the relative deprivation the speaker felt through social media." [9] Leisure Byte reviewer Hrishita Das, wrote about the song, "speak volumes about how women's empowerment is portrayed in the media during present times. Women are expected to look pretty, wear the trendiest clothes and display confidence every step of the way. Moreover, having a 'perfect' body is a must to look and feel like a 'Queen'. The ones who do not go the extra mile to 'serve' looks are humiliated and treated like an outcast." [10]

Music video

On May 10, 2023, Cube released the music video of the song, through (G)I-dle's official YouTube channel. [11] The video recorded 5 million views in less than 24 hours after being released on YouTube. [12]

Synopsis

The video was filmed in the United States and was inspired by the 2018 American movie I Feel Pretty. [13] The video was described as a critique of social media culture and how it can influence people's lives. [8] it showcases two sides: a woman who is "perfect" but feels that her life is "empty and hollow," and another who is craves to look like the first woman. However, when the 'perfect' one tries to forget her problems by spending money and socializing with the elite class, she is still held down by her own insecurities created inside her mind. [10]

The video took the form of a "high-teen" movie, [11] starting with Soyeon, who is playing the role of an insecure protagonist while Miyeon, Minnie, Yuqi, and Shuhua are playing the roles of the "popular girls in school" who set out to give Soyeon a makeover. The video begins with Soyeon feeling trapped in "an appearance complex" – looking in the mirror and making a "dissatisfied expression" towards her own appearance. The video then cuts to show snippets of the daily lives of the popular girls, who spend a "splendid day" in compressing to Soyeon, who admires the latters and wishes to be them. [11] On other hand, the video shows a few members trying to cope with the negative and "mean" comments on social media that ultimately affects their mental health. [10] Towards the end of the video, Soyeon was ready to go under the knife in order to change her looks and fit in with her friends. [8]

Reception

Kang Kyung-yoon writing for SBS Entertainment News regarded the video as "a story with a clear theme was completed with a 3–4 minute song, and the scene spreading around the world through a complete music video is very meaningful. In this process, the language barrier is not felt at all." [12] Leisure Byte's Hrishita Das noted the vibrant costumes and make-up used in the video that adds the "elegance" of the music video written, "the colour pink is thoroughly used to display a more feminine perspective and visual the cliched appeal" Hrishita went to praise the group's music video, camera work in vivid locations that makes the music video stand out more. [10]

Credits and personnel

Credits adopted from album liner notes. [14]

Studios

Song credits

Charts

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References

  1. ↑ Ahn, Yoon-ji (May 4, 2023). "(여자)아이들 소연, 퀸카 되기 전..신보 수록곡 일부 공개" [(G)I-DLE's So-yeon, before becoming a queen... Some of the songs in the new album are released]. Star News (in Korean). Retrieved May 16, 2023.
  2. ↑ Byung-cheol, Yoo (May 4, 2023). "(여자)아이들, 'Spoiler Alert : 소연' 공개…소연의 강렬한 변신 '기대 UP'" [(G)I-DLE releases 'Spoiler Alert: Soyeon'... Soyeon's intense transformation 'expectations UP']. Korea Economy TV (in Korean). Retrieved May 12, 2023.
  3. ↑ Hyo-jin, Jeon (May 9, 2023). "(여자)아이들, 수록곡 '알러지' 콘셉트 사진 공개" [(G)I-DLE, released concept photos for b-side song 'Allergies']. Sports Donga (in Korean). Retrieved May 12, 2023.
  4. ↑ "I feel – (여자)아이들". Melon (in Korean). Retrieved May 16, 2023.
  5. ↑ Mina, Gong (May 15, 2023). "(여자)아이들 전소연 "영감의 원천=멤버들...모두 자존감 높아"" [(G)I-DLE's Jeon So-yeon "The source of inspiration = the members... All of them have high self-esteem"]. Spotify News (in Korean). Retrieved May 16, 2023– via Naver.
  6. ↑ Daly, Rhian (May 18, 2023). "(G)I-DLE – 'I Feel' review: destined to be their most divisive release yet". NME. Retrieved May 18, 2023.
  7. ↑ Seon, Mi-kyung (May 10, 2023). "'컴백' (여자)아이들, 'Allergy' 뮤직비디오 선공개..하이틴 영화" ['Comeback' (G)I-DLE, pre-release music video for 'Allergy'...teen movie]. OSEN (in Korean). Retrieved May 18, 2023.
  8. 1 2 3 Ziwei, Puah (May 10, 2023). "Watch (G)I-DLE's teen movie-inspired music video for 'Allergy'". NME . Retrieved May 12, 2023.
  9. ↑ Ye-ju, Lee (May 11, 2023). "[스경X초점] 걸그룹이 노래하는 'SNS 부작용'" [[Sugyeong X Focus] 'SNS Side Effects' Singed by Girl Groups]. Kyunghyang Shinmun (in Korean). Retrieved May 12, 2023.
  10. 1 2 3 4 Hrishita Das (May 9, 2023). "Allergy Music Video: (G)I-DLE Give Lessons on How to Be a 'Queen' in the Latest Track". Leisure Byte. Retrieved May 12, 2023.
  11. 1 2 3 Jun-ho, Yoon (May 10, 2023). "(여자)아이들, 수록곡 'Allergy'(알러지) 뮤직비디오 선공개" [(G)I-DLE, the pre-release music video for the b-side song 'Allergy']. TenAsia (in Korean). Retrieved May 12, 2023.
  12. 1 2 Kyung-yoon, Kang (May 10, 2023). "[뮤직Y] 여자(아이들)·피프티피프티...날아라 '4세대 걸그룹'" [[Music Y] (G)I-dle and Fifty Fifty... '4th generation girl group']. SBS Entertainment News (in Korean). Retrieved May 12, 2023.
  13. ↑ Mina, Gong (May 15, 2023). "(여자)아이들 전소연 "'알러지' MV, 교훈 대신 가벼움·코믹함 담았다"" [(G)I-DLE Jeon So-yeon "'Allergy' MV contains lightness and comedy instead of lessons"]. Spotify News (in Korean). Retrieved May 16, 2023– via Naver.
  14. ↑ I Feel (booklets). (G)I-dle. Cube Entertainment. 2023.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  15. ↑ "Digital Chart – Week 22 of 2023". Circle Chart (in Korean). Retrieved June 8, 2023.
  16. ↑ "Taiwan Songs: Week of May 27, 2023". Billboard . Retrieved May 23, 2023.
  17. ↑ "Digital Chart – June 2023". Circle Chart (in Korean). Retrieved July 6, 2023.
  18. ↑ "Digital Chart 2023". Circle Chart . Retrieved January 12, 2024.
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