Latata

Last updated
"Latata"
Latata-idle.jpg
Japanese cover
Single by (G)I-dle
from the album I Am
ReleasedMay 2, 2018
Genre
Length3:22
Label
Songwriter(s) Soyeon
Producer(s)
(G)I-dle singles chronology
"Latata"
(2018)
"Hann (Alone)"
(2018)
Music video
"Latata" on YouTube
Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [3]

"Latata" (stylized as "LATATA") is the debut single recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am . It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho. [4] A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's The Show on May 22, 2018. [5] The song also resulted in a second win on Mnet's M Countdown . [6]

Contents

A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name. [7] An English version was released on May 15, 2020. [upper-alpha 1] [8]

Composition

"Latata" described as a Moombahton, trap song, featuring reggae rhythm. [2] It was composed in the key of A Minor with a tempo of 98 beats per minute. [9] Lyrically, it is about a woman in love, who expresses her desire to dance with her lover. [10] In an interview with MBC's Radio Star, Soyeon stated that "Latata's" chorus was a word-play on Song Joon-geun's catchphrase, she furthermore explained, "I was impressed with 'Ratata Arata', which was popularized by Song Jun-geun's character 'Gonzalez' from "Bongsunga School". After that, while listening to Latin music, the word 'Ratata Arata' came to mind, and that's how Latata was created". [11] [12]

Promotion

The group started promoting their title track "Latata" on May 3. They first performed the lead single on Mnet's M Countdown , followed by performances on KBS' Music Bank , MBC's Show! Music Core and SBS's Inkigayo . [13] They received their first-ever music show win since debut on May 22, 2018 on SBS MTV's The Show . [14] Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown. [15]

Commercial performance

"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the component Download Chart at number 68, peaking at number 8 the following week. [16] [17] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later. [18] [19] It also entered at number 66 on the component Streaming Chart and peaked at number 23 the following week. [20] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week. [21] [22]

In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10. [23] The song has sold 3,000 copies in America as of August 2018. [24]

In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel. [25] On June 27, 2022 the music video surpassed 200 million views for the official music video uploaded on 1theK's channel. [26]

Accolades

Year-end lists for "Latata"
Critic/PublicationYearListRankRef.
Bugs! 20182018 Year End Top 10037 [27]
Deezer 2022K-POP 2022 HitsPlaced [28]
Idology 20182018 Songs of the Year1 [29]
Paper Top 20 K-Pop Songs of 201814 [30]
SBS PopAsia Top 100 Asian pop songs of 201838 [31]
Music program wins
ProgramDate (3 total)Ref.
The Show May 22, 2018 [5]
May 29, 2018 [32]
M Countdown May 24, 2018 [6]

Charts

Release history

Release history for "Latata"
RegionDateFormatVersionLabelRef
South KoreaMay 2, 2018Original [35]
Various
JapanJuly 19,2019Japanese [36]
Various
May 15, 2020English [37]

See also

Notes

  1. English translation by Lauren Kaori

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