I Never Die

Last updated

I Never Die
G I-dle - I Never Die.jpg
Digital cover
Studio album by
(G)I-dle
ReleasedMarch 14, 2022 (2022-03-14)
Studio
  • Cube Studio
  • Ingrid Studio
Genre
Length24:36
Language
  • Korean
  • English
Label
(G)I-dle chronology
I Burn
(2021)		I Never Die
(2022)		 I Love
(2022)
Singles from I Never Die
  1. "Tomboy"
    Released: March 14, 2022

I Never Die (stylized in all caps) is the firststudio album by South Korean girl group (G)I-dle. It was released digitally on March 14, 2022 and physically the following day, by Cube Entertainment. It consists of three physical versions: RiSKY, CHiLL and SPOiLED, and contains eight tracks, including the lead single "Tomboy". The album marks the group's first release as a quintet following the departure of member Soojin in August 2021, and the fifth release in the 'I' series, following I Burn (2021). Members Soyeon, Minnie, and Yuqi served as the album's primary producers and songwriters.

Contents

Lyrically, the album focuses on speaking out against prejudices, exuding self-confidence, embracing one's own darker self, self-healing, and the feelings after breakups. Musically, it's an alternative rock, pop, R&B, and hip-hop record that experiments with rock, 2000s emo-teen, classic rock, and electro-pop sounds, with its songs characterized by a wide-range of upbeat instruments such as electric guitar and drums.

I Never Die received generally favorable reviews from music critics, who complimented its cohesiveness, concept, art direction, rock production, and lyrical themes, as well as the group's musical growth. However, criticism was made over the album's short length. Domestically, it was a commercial success, debuting at number two on the Circle Album Chart with over 200,000 copies sold in its first week. Additionally, it was certified double-platinum by Korean Music Content Association. In China, the album became the second best-selling album by a K-pop act in 2022 after Born Pink , with over 560,000 digital units sold. [1]

The album was released on the same day as the lead single "Tomboy", which reached number one on both the Circle Digital Chart and K-pop Hot 100. The single managed to stay in the top ten on the said charts for multiple weeks. (G)I-dle performed other tracks "My Bag" and "Villain Dies", alongside the lead single, on South Korean music program M Countdown and live on 2022 MAMA Awards, 2022 Melon Music Awards and 37th Golden Disc Awards. In support of the album, the group embarked on Just Me ( )I-dle World Tour in 2022.

Background and release

In January 2021, the group released their fourth extended play I Burn , which detailed the various emotions experienced during the process of finding happiness after separation. [2] It received generally positive reviews from contemporary critics. [3] [4] It debuted at number three on the Gaon Album Chart, becoming the group's fifth top ten album in the country, and scored their best opening-week sales, selling 115,500 copies. [5] The EP also marked as their final release as a sextet before Soojin's hiatus and subsequent departure from the group in August 2021.

In an interview with E-Daily, Miyeon revealed that (G)I-dle might be promoting as a group "sooner than fans expect" and that they "will show you lots of new and cool sides of ourselves this year". [6] On February 17, 2022 Cube Entertainment stated that the group was preparing to release new music in March. [7] On February 24, 2022, the label announced that (G)I-dle would be releasing their first studio album, titled I Never Die, on March 14. [8] On February 25, a black-and-white comeback trailer was released. [9] On February 28, the track listing was revealed, with "Tomboy" announced as the lead single, followed by a lyric poster on March 1. [10] Concept photos were released on March 2, 3 and 4. [11] An audio snippet was published on March 7, [12] with music video teasers on March 11 and 12. [13] [14] I Never Die was released worldwide on March 14, 2022 through Cube Entertainment, in conjunction with a music video for "Tomboy". [15]

Composition

Music and lyrics

The standard edition of I Never Die is twenty-four minutes long, consisting of eight tracks. The CD adds an explicit version of "Tomboy". The majority of the album, including the lead single, was co-written and produced by member Soyeon. [16] Yuqi participated in the creation of "Liar" and "Polaroid", while Minnie contributed to "Already" and "Escape". [16] I Never Die is primarily a pop, alternative rock, rock, R&B, and hip hop record with influences of rock. [17] [18] The album focuses on speaking out against prejudices and exuding self-confidence. [18] [19]

I wanted to show the spirit and determination of the (G)I-dle through the album name itself. It contains our feelings and thoughts about all the prejudices in the world and I thought about how the five of us, who have grown up, should look like. I wanted to make an album that proves our worth.

— Soyeon, Naver . [20]

Songs

The opening track "Tomboy" is a grimy, empowering alternative rock, rock and pop-punk song about independence and breaking the "perfect girlfriend" stereotype. [17] [16] The track is set to reverberating guitar riffs and drum beats with lyrics such as "I'm not a doll", and "Just me I-DLE". [21] "Never Stop Me" is a rock-leaning song with 2000s emo-teen influences that expresses the feelings of a breakup. [21] In the third track "Villain Dies", the group "proudly embrace their darker side". [21] It is a dark electro-pop song that also combines hip hop and rock with "ominous" violin. [21] "Already" is a soft R&B and pop acknowledgement song that just "because there's been healing, [it] doesn’t mean [that] the scars have disappeared altogether". [21] The fifth track "Polaroid" is a mesmerizing and nostalgic R&B song with a heartwarming message about (G)I-dle's desire to live in the moment and capture their youth in their memories like they would capture something in a polaroid photo. [21] "Escape" was made for "those who become tired of everything and feel like giving up, as this will provide warm consolation and care". "Liar" is a classic rock song with electric guitar. It presents the "spirited act" of the group standing up for themselves and realizing that it is better to let a bad thing go. [21] The "bombastic" and "proud" closing track "My Bag" is a climactic song where all members show off their rapping prowess against a hip-hop instrumental. [21]

Critical reception

Professional ratings
Review scores
SourceRating
Genius Star full.svgStar full.svgStar full.svgStar full.svgStar half.svg [22]
IZM Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [23]
NME Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [21]
The Kraze10/10 [24]

I. Raj Tanu of NME give the album four stars out of five, praising the "cohesive narrative about becoming your own person", the group's usage of various genres, and their overall growth writing, "it may be their 'first' full-length album, but it is almost poetic how it proverbially culminates the story of this woman. She's bloomed into her own. She's meandered through adversity and self-doubt to be born anew – and this new avatar is here to stay." Tanu further elaborated: "I Never Die is less of a proclamation and more of an assurance for (G)I-dle themselves – peel away the bravado, gumption and even the wondrous layers, and you'll find a simple promise: no matter what, they will always make it through, and they will always be here." [21]

IZM's Yeom Dong-gyo proclaimed it as an "album that gives persuasive power to a solid concept", praising the album's "colorful style", its direction, vision, the "powerful" rock production, and "the lyrics that support the album's theme". However, he criticizes the album's short length. [23]

Genius's Maddison Murray wrote, "I Never Die is (G)I-dle at their strongest and most incredible to date, exploring a range of concepts while still staying cohesive and true to the group’s vision. Minnie, Miyeon, Soyeon, Shuhua, and Yuqi get to show off their impeccable talents in ways unlike Neverland [the group's fandom] has ever seen before, and the result is a beautiful album that fans will cherish for years to come. Heading into the fifth year of their career, it’s more clear than ever that (G)I-dle are industry frontrunners who will continue to push themselves into new territory with experimental sounds, introspective lyrics, and performances like the world has never seen. Their confidence, reign on the charts, and impact on fans globally will never die." [22]

Time 's Kat Moon praised the overall production and lyrics writing, "Across eight tracks, (G)I-dle impresses not just with performance but with production: every song has credits from Soyeon, Minnie, or Yuqi. And while the group begins to challenge stereotypes in the lead single "Tomboy"—where they refuse to become a "blond barbie doll" to meet societal standards—(G)I-dle builds upon the rebellious energy in the tracks that follow. The album takes a more gentle turn from "Already to "Escape" before shifting back to the hard and heavy through the rock-leaning "Liar." But the final number "My Bag," a propulsive hip hop-infused banger featuring all five members rapping, is the project's standout." [25]

Year-end lists

Year-end lists for I Never Die
Critic/PublicationListRankNote(s)Ref.
Time The Best K-Pop Songs and Albums of 2022PlacedI Never Die [25]
Idology 20 Best K-Pop Albums Of 2022 [26]
The Vector The Best 20 K-pop Songs of 202214"Villain Dies" [27]

Artwork and packaging

The physical album was released in three versions with three concepts: RiSKY, CHiLL, and SPOiLED version. In RiSKY version the group shows "a very close noir concept"; in CHiLL, they portrays "relaxed and cool revenge squad concept"; while in SPOiLED version, the group "expresses a protagonist who you can’t hate even though it’s arbit". [28] The album comes with a CD, photobook, lyric paper, sticker, secret pocket, photo evidence 1 and 2, photocard, and mini poster. [29]

Promotion

On February 24, 2022, Cube Entertainment announced on their social media accounts that the group would be releasing their first studio album titled I Never Die on March 14. Preorders for the album began the same day. On February 28, the group revealed the album's track listing, with "Tomboy" as the lead single of the album. On March 8, 2022, (G)I-dle released a one-minute-long video for the track "My Bag", where they are accompanied by a team of backup dancers in the middle of an empty road, racing in flashy white sports cars. [30] I Never Die was released on March 14, 2022, to retail stores, digital music and streaming platforms, as well as on the band's website. Prior to the album's release, on March 14, 2022, the group held an online showcase event to introduce the album, communicate with their fans and perform songs from I Never Die. [31] [32] The group performed "Tomboy" on Mnet's M Countdown on March 17, [33] KBS's Music Bank on March 18, [34] MBC's Show! Music Core on March 19, [35] and SBS's Inkigayo on March 20. [36] On May of the same year, Cube confirmed that the group would embark on their 3rd world tour Just Me ( )I-dle In support of the album, with the first leg kicking off on June 18, at the Olympic Hall in Seoul, South Korea. [37]

Accolades

Awards and nominations
OrganizationYearCategoryResultRef.
Asian Pop Music Awards2022Best Group (Overseas)Won [38]
Top 20 Albums of the Year (Overseas)Won
People's Choice Award (Overseas)2nd place
Genie Music Awards Album of the YearNominated [39]
Melon Music Awards Nominated [40]
Korean Music Awards 2023Best K-Pop AlbumNominated [41]
Seoul Music Awards Bonsang AwardWon [42]
Circle Chart Music Awards Album Production of the YearWon [43]

Track listing

I Never Die track listing
No.TitleLyricsMusicArrangementLength
1."Tomboy" Soyeon
  • Soyeon
  • Pop Time
  • Jenci
  • Pop Time
  • Jenci
  • Soyeon
2:55
2."Never Stop Me" (Korean : 말리지 마; RR : Malliji ma)Soyeon
  • Soyeon
  • Kako
  • Pop Time
  • Pop Time
  • Kako
2:25
3."Villain Dies"Soyeon
  • Soyeon
  • The Proof
The Proof3:05
4."Already"
  • Minnie
  • Houdini
  • Houdini
  • Minnie
3:25
5."Polaroid"
  • Yuqi
  • Boytoy (Blatinum)
  • PLZ (Blatinum)
  • Yuqi
  • Boytoy (Blatinum)
  • PLZ (Blatinum)
  • Yuqi
  • Boytoy (Blatinum)
  • PLZ (Blatinum)
3:40
6."Escape"
  • Minnie
  • BreadBeat
  • Soyeon
  • BreadBeat
  • Minnie
BreadBeat3:30
7."Liar"
  • Yuqi
  • Siixk Jun
  • Soyeon
  • Yuqi
  • Siixk Jun
  • Kim Myong-kyu
  • Siixk June
  • Kim Myong-kyu
2:55
8."My Bag"Soyeon
  • Soyeon
  • Nathan
  • Nathan
  • Flip_00
2:41
Total length:24:36
CD only bonus track
No.TitleLyricsMusicArrangementLength
9."Tomboy" (explicit)Soyeon
  • Soyeon
  • Pop Time
  • Jenci
  • Pop Time
  • Jenci
  • Soyeon
2:55
Total length:27:31

Credits and personnel

Credits adapted from album liner notes. [44]

Musicians

Technical

Charts

Certifications and sales

RegionCertification Certified units/sales
South Korea (KMCA) [55] Platinum274,958 [56]

Release history

Release history for I Never Die
RegionDateFormatLabel
South KoreaMarch 14, 2022 CD
VariousCube

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References

  1. ↑ References for the best-selling album in China
    • "China: online best-selling digital music albums 2023". Statista. Retrieved May 8, 2023.
    • "K-POP Group (G)I-DLE Reaches Record-Breaking Album Sales of over RMB20 million on NetEase Cloud Music". Yahoo News . December 8, 2022. Retrieved May 8, 2023.
    • Lee, Sang-gyu (December 12, 2022). "큐브엔터 (여자)아이들, 中 '왕이윈뮤직' 연간 차트 1위 달성" [Cube Entertainment (G)I-DLE, China's 'NetEase Music' Annual Chart Ranked 1st]. Maeil Business (in Korean). Retrieved May 8, 2023– via Naver.
  2. ↑ "'컴백 D-4' (여자)아이들, 오디오 티저 공개 [공식]". Naver. January 7, 2021. Retrieved February 27, 2022.
  3. ↑ JT, Early (January 19, 2021). "ALBUM REVIEW: (G)I-DLE – I BURN". Beats Per Minute . Retrieved February 27, 2022.
  4. ↑ Ginsberg, Gab; Lipshutz, Jason (January 11, 2021). "10 Cool New Pop Songs to Get You Through The Week: Olivia Rodrigo, (G)I-dle & More". Billboard .
  5. ↑ Lee, Moon-won (January 25, 2021). [이문원의 쇼비즈워치] K팝 세대론, (여자)아이들을 주목하라 [[Lee Moon-won's Showbiz Watch] K-pop generation theory, pay attention to (G)I-dle]. Sports World.
  6. ↑ Yeo, Gladys (February 14, 2022). "(G)I-DLE's Miyeon teases "new and cool" things from the group in 2022" . Retrieved February 26, 2021– via NME.
  7. ↑ Chin, Carmen (February 18, 2022). "Red Velvet and (G)I-DLE confirm plans to release new music in March" . Retrieved February 26, 2021– via NME.
  8. ↑ Lee, Jae-Lim (February 24, 2022). "(G)-IDLE to release first full-length album on March 14" . Retrieved February 26, 2022– via Korea JoongAng Daily.
  9. ↑ Chin, Carmen (February 25, 2022). "(G)I-DLE unveil haunting trailer for upcoming album 'I Never Die'" . Retrieved February 26, 2022– via NME.
  10. ↑ Mi-hwa, Kim (March 1, 2022). (여자)아이들, 정규 1집 'I NEVER DIE' 리릭 포스터..강렬하게 컴백 [(G)I-DLE, 1st full album 'I NEVER DIE' lyric poster..Strong comeback].
  11. ↑ Yoon-hyefirst=Cheon (March 4, 2022). (여자)아이들, 'I NEVER DIE` 세 번째 콘셉트 이미지..치명적 눈빛 파격 변신 [(G)I-DLE, the third concept image of 'I NEVER DIE'... A fatal transformation of the eyes].
  12. ↑ Chin, Carmen (March 7, 2022). "Hear snippets from (G)I-DLE's upcoming album, 'I Never Die'" . Retrieved March 13, 2022– via NME.
  13. ↑ Min-hee, Shin (March 11, 2022). "(G)I-DLE teases upcoming first full-length album 'I Never Die'" . Retrieved March 14, 2022– via KoreaJoongAngDaily.
  14. ↑ Jo, Seung-woon (March 12, 2022). "(여자)아이들, 'TOMBOY' M/V 티저 꽉 채우는 '독보적 존재감'" [(G)I-DLE, 'Unique presence' filling the 'TOMBOY' M/V teaser] (in Korean). Sports Donga. Archived from the original on March 15, 2022. Retrieved March 19, 2022– via Naver.
  15. ↑ Mi-kyung, Sun (February 24, 2022). "(여자)아이들, 3월 14일 컴백 확정..첫 정규 'I NEVER DIE' 발매[공식]" (in Korean). OSEN. Retrieved February 26, 2022– via Naver.
  16. 1 2 3 Chin, Carmen (March 14, 2022). "(G)I-DLE assert themselves in fierce new 'Tomboy' music video". NME . Retrieved March 14, 2022.
  17. 1 2 Chakraborty, Riddhi (March 14, 2022). "(G)I-DLE Refuse to Play by the Rules in 'Tomboy'". Rolling Stone India . Retrieved March 14, 2022.
  18. 1 2 "(G)I-DLE releases 1st full album 'I NEVER DIE,' music video for title track 'TOMBOY'". GMA . March 14, 2022. Retrieved March 14, 2022.
  19. ↑ You-mee, Hwang (March 14, 2022). "[Today's K-pop] (G)I-dle returns as quintet". The Korea Herald . Retrieved March 14, 2022.
  20. ↑ Soo-min, Song (March 14, 2022). ""그래, 우린 죽지 않아"…(여자)아이들의 NEVER DIE" ["Yeah, we don't die"... (G)I-DLE's NEVER DIE]. Naver . Retrieved March 19, 2022.
  21. 1 2 3 4 5 6 7 8 9 10 I. Raj, Tanu (March 17, 2022). "(G)I-DLE – 'I Never Die' review: these are not wide-eyed girls anymore". NME . Retrieved March 18, 2022.
  22. 1 2 Murray, Maddison (March 18, 2022). "[REVIEW] (G)I-DLE's First Full Album, 'I NEVER DIE,' Proves Their Creative Artistry Will Never Die". Genius . Retrieved March 31, 2022.
  23. 1 2 Yeom Dong-gyo (April 2022). "(G)I-DLE – I Never Die". IZM (in Korean). Retrieved January 28, 2023.
  24. ↑ Sofia, Gomez (March 16, 2022). "(G)I-DLE CONQUERS THE WORLD IN I NEVER DIE". The Kraze. Retrieved March 31, 2022.
  25. 1 2 Moon, Kat (December 13, 2022). "The Best K-Pop Songs and Albums of 2022". Time. Archived from the original on December 14, 2022. Retrieved December 14, 2022.
  26. ↑ 에디터입니다, Editoridology kr (January 1, 2023). "결산 2022 : ③올해의 앨범 20선 | Idology" [Closing 2022 : ③20 albums of the year]. Retrieved May 8, 2023.
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  32. ↑ Ji, Min-kyung (March 14, 2022). "'컴백' (여자)아이들 "5명 아이들의 남다른 모습 보여드리고파"" ['Comeback' (G)I-DLE "I want to show the unique side of the five children"] (in Korean). Osen. Archived from the original on March 15, 2022. Retrieved March 16, 2022– via Naver.
  33. ↑ Oh, Yoon-joo (March 17, 2022). "'엠카' 스테이씨 1위 "스윗 고마워"...(여자)아이들→문빈&산하 컴백 [종합]" ['Mcar' STAYC 1st place "Thank you for sweet"...(G)I-DLE → Moonbin & Sanha comeback [General]] (in Korean). My Daily. Retrieved March 19, 2022– via Naver.
  34. ↑ Ji, Min-kyung (March 18, 2022). "'뮤직뱅크' 김우석 1위..기현 솔로 데뷔+스키즈·(여자)아이들 컴백 [종합]" ['Music Bank' Kim Woo-seok 1st place..Kihyun Solo Debut + Skiz/(G)I-DLE comeback [General]] (in Korean). Osen. Retrieved March 20, 2022– via Naver.
  35. ↑ Lee, Ha-na (March 19, 2022). "'음중' 태연 출연없이 1위, 솔라·강승윤·(여자)아이들 컴백→기현 솔로 데뷔(종합)" [1st place without Taeyeon's appearance in 'Umjung', Solar, Kang Seung-yoon, (G)I-DLE comeback → Kihyun's solo debut (comprehensive)] (in Korean). Newsen. Retrieved March 20, 2022– via Naver.
  36. ↑ Lee, Chang-gyu (March 20, 2022). "'인기가요' 김민석, 갓더비트·스테이씨 꺾고 1위…강승윤→솔라 컴백 [종합]" ['Inkigayo' Kim Min-seok beats God the Beat and STAYC to win 1st place...Kang Seung-yoon → Solar Comeback [General]] (in Korean). X-port News. Retrieved March 20, 2022– via Naver.
  37. ↑ Singh, Surej (May 12, 2022). "(G)I-DLE announce 2022 world tour: North America, Asia and more stops confirmed". NME. Retrieved May 8, 2023.
  38. ↑ "【APMA 2022】亚洲流行音乐大奖2022年度获奖名单" [[APMA 2022] Asian Pop Music Awards 2022 Winners List]. Weibo (in Chinese). December 28, 2022. Retrieved December 28, 2022.
  39. ↑ "2022 GMA – Album of the Year Nominees". Genie Music (in Korean). Retrieved October 6, 2022.
  40. ↑ Arpita, Adhya (November 4, 2022). "MMA 2022 nominees feature K-pop superstars BTS, NCT Dream, NewJeans and more". HITC . Archived from the original on November 8, 2022. Retrieved May 8, 2023.
  41. ↑ Yoon, Sang-geun (March 5, 2023). "'한대음' 뉴진스 3관왕·250 4관왕..윤하 올해의 노래상[종합]" ['Han Dae Eum' New Jeans 3 crowns, 250 4 crowns...Younha Song of the Year Award [Comprehensive]]. Star News (in Korean). Retrieved May 8, 2023.
  42. ↑ Sooyoung, Kim (January 20, 2023). "서울가요대상 NCT 드림 대상…최고 앨범 BTS·음원 아이브" ['Seoul Music Awards' NCT Dream Grand Prize... Best Album BTS/Best Digital Music Ive]. The Korea Economic Daily (in Korean). Archived from the original on January 26, 2023. Retrieved May 23, 2023.
  43. ↑ Park, Dong-sun (February 18, 2023). "[CCMA 2022] (여자)아이들 I NEVER DIE, 올해의 앨범제작 수상" [[CCMA 2022] (G)I-DLE I NEVER DIE, Album Production of the Year Award]. Electronic Times (in Korean). Archived from the original on May 22, 2023. Retrieved May 22, 2023.
  44. ↑ (G)I-dle (2022). I Never Die (booklets). Cube Entertainment.
  45. ↑ "The ARIA Report: Week Commencing 28 March 2022". The ARIA Report. No. 1673. Australian Recording Industry Association. March 28, 2022. p. 23.
  46. ↑ "Fyysinen albumilista 11/2022" (in Finnish). Musiikkituottajat . Retrieved March 24, 2022.
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