Oh My God ((G)I-dle song)

Last updated

"I didn't want to limit that 'she' to a certain being or a certain definition, so it's open to anything. I believe that all kinds of love are valuable and must be respected. That's why I don't want to limit 'she' to something specific."

— Soyeon talking about using 'She' in "Oh My God". [8]

The specific lyrics "Oh my god / she took me to the sky / Oh my god / she showed me all the stars" sparked listeners questioning as to whom is being referred to. Soyeon responded that the imagery and lyrics represent love in many forms, and that she will leave it to the listener to interpret it their own way. [8]

Promotion

(G)I-dle had two versions of choreography, black (devil) and white (angel) to be performed on music shows. [9] On April 9, the group performed the lead single for the first time on Mnet's M Countdown performing the black version, [10] followed by performances on KBS' Music Bank for the white version, [11] MBC's Show! Music Core , [12] SBS Inkigayo , [13] Arirang TV's Simply K-Pop , [14] and SBS MTV's The Show .

On April 11, (G)I-dle held a special event, Oh My Call where 50 selected winners to participate the online fanmeeting. [15] On April 25, the group held a comical prerecorded first solo concert, Safe House Concert through Hello82, with staff members were seen manually controlling strobe lights, rotating stage lights, making artificial stage fog with a diffuser and tossing confetti. [16] [17] (G)I-dle performed the single on 32nd Korea PD Awards which aired on April 29, 2020. [18] On June 23, 2020, the group performed the single on KCON:TACT 2020 Summer. [19] They also performed it on KBS Music Bank's Mid-Year Special: "Music Bank Cinema" on June 26. [20]

Critical reception

Karina Macias from Wild949 stated the song dives into various genres from Bollywood, pop, and trap and praising the group's soft and fierce looks in the music video. [21] Crystal Bell from MTV wrote "Oh My God" is the natural evolution of their trendy sound, building on the seething tension of "Lion" and adding a slow, simmering drop primed for the Western market, like a cozy sonic and thematic companion to Ariana Grande's "God Is a Woman." [8] Kim Do-heon of IZM describes the track "convincing both fun listening and watching" as it crosses the Latin pop beat of "Senorita" and the heavy sound of 808 bass. [22]

Music critic Yang Sora from Tonplein placed the song at number 15 in her list of the best songs of 2020, praising the song's production and composition as well as the vocal skills of the group members. [23] It was also ranked amongst the best K-pop songs of the year by Paper (28th), [24] Dazed (18th), [25] and Hypebae (unranked). [26]

Commercial performance

"Oh My God" debuted in the top eight major realtime music charts, including number one on three music charts, Bugs, Genie and Naver, making it their second time to top music charts since "Hann" in 2018. [27] [28] It has also debuted at number 97 in Scotland and at number 24 in Hungary, marking it their first ever appearance on European chart. The single also charted at number 1 on NetEase Music's daily popularity chart, new song chart and weekly K-Pop chart since its release. [29] "Oh My God" debuted at number 13 on the KKBOX Hong Kong Korean single weekly chart, [30] and peaked at number 2 for week 16 of 2020. [31] In Taiwan, the song debuted at number 21 and peaked at number 3 on KKBOX Taiwan Korean weekly chart. [32] [33]

On April 17, 2020, they won their first public broadcast win on KBS's Music Bank . [34] The group went on to win three additional award on SBS's Inkigayo , Mnet's M Countdown , and MBC's Show! Music Core , marking (G)I-dle's first grand slam music show win since debut. [35] According to Amazer, "Oh my god" topped number one most covered K-Pop song for the month of April. [36]

Music video

Prior to its release, the song was accompanied by a music video teaser released midnight KST on April 6, 2020. [37] The teaser exceeded 1 million views on YouTube in 11 hours. [38] The music video opens with a solo dance by leader Soyeon in a white room which leads her to escape the reality and gradually spread into a dream. [39] It contains dark visual elements such as scene that portrays confusion in ego with whole body soaked in purple liquid and red mud, black coloured body painting and pouring red liquid over ones face. [40] Towards the end of the video, Soojin whispers "Ab imo pectore" meaning 'from the bottom of my heart' or 'with deepest affection' in Latin.

Choreography for the song was created by Star System while being directed by director Yoon Rima and Jang Dongju of Rigend Film production team. [41] The assistant directors were Lee Yongoh, Kim Eunah, Lee Sunhyu, Choi Eunjeong and Koo Eunji. Other key personnel were production assistant Choi Seongjin, Park Sangcheol and Il Joo while the Character Generator was Kim Eunah, Lee Sunhyu, Choi Eunjeong and Koo Eunji, Kim Bo-hyeong, Lee Yerim and Bae Haeun. The Director of Photography were Yun Inmo (ATOD), Park Junhee as the Gaffer and Shin Gwiock (A:WE) as the Art Director. [42]

A monotone lyric video for the song was released on April 8, [43] and a dance practice video for "Oh My God" was released on April 12. [44] On April 20, a special choreography video of "Oh My God" Heaven's version was released, showing their different charm as a gift for their fans for achieving 50 million views. [45]

Reception

Mia Nazarena of Billboard was positive in an article about the album, praising the "dramatic scenes with visually stunning sets, finely-tuned choreography, and carefully curated costume changes". [46] On April 7, 2020, it was announced that the music video amassed 17 million views within 24 hours of release. [47] [48] On April 13, the music video hit 50 million views on YouTube, becoming the group's fastest music video to reach this milestone. [49] On July 9, 2020, "Oh My God" reached 100 million views three months after its release. [50] Rolling Stone India named it the 4th best K-pop music video of 2020. [51]

Plagiarism accusation

After the release of (G)I-dle's music video teaser, viewers pointed out that several scenes of the "Oh My God" teaser video are similar in appearance and colour to British pop singer FKA Twigs released song "Cellophane" music video, which was released in 2019. Soon afterwards, the controversy attracted the attention of FKA Twigs' fans causing the group's foreign fans to disproof and plunge into plagiarism claims, and continuing the arguments in overseas social networks. A representative from Cube Entertainment responded, "We have not yet grasped the exact situation. I'm going to find out more and resolve it." [52]

Accolades

"Oh My God"
Single by (G)I-dle
from the EP I Trust
ReleasedApril 6, 2020
Recorded2020
Genre
Length3:15
Label
Songwriter(s) Soyeon
Producer(s)
(G)I-dle singles chronology
"Lion"
(2019)		"Oh My God"
(2020)		"I'm the Trend"
(2020)
Music videos
"Oh my god" on YouTube
Awards
YearOrganizationCategoryResultRef.
2020 JOOX Hong Kong Top Music AwardsTop 20 Kpop songsNominated [53]
2020 MTV Video Music Award Best K-Pop Video Nominated [54]
2021 Golden Disc Awards Best Female Performance AwardWon [55]
Music program awards
ProgramDateRef.
M Countdown April 16, 2020 [56]
Music Bank April 17, 2020 [57]
Show! Music Core April 18, 2020 [58]
Inkigayo April 19, 2020 [59]

Charts

Certifications

RegionCertification Certified units/sales
Brazil (Pro-Música Brasil) [68] Platinum40,000‡

‡ Sales+streaming figures based on certification alone.

Release history

RegionDateFormatDistributor
VariousApril 6, 2020

See also

Related Research Articles

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References

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  47. ↑ Jeon A-ram (April 7, 2020). "또 대박" (여자)아이들, 'Oh my god' MV 18시간만에 1200만뷰 돌파 ["Another jackpot" (G)I-dle, 'Oh my god' MV surpasses 12 million views in 18 hours]. XSPortsNews.
  48. ↑ Kim Seong (April 7, 2020). [글로벌-엔터 24] (여자)아이들, '아이 트러스트(I trust)' 아이튠즈 톱앨범 35개 지역 1위 [[Global-Enter 24] (G)I-dle ranked No. 1 in iTunes' Top 35 Albums of 'I Trust']. Global Economic.
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