Company type | Private |
---|---|
Industry | Advertising & Marketing |
Founded | 2003 |
Founder | Jeff Sheets Doug McKinlay |
Headquarters | Provo, UT, USA |
Website | byuadlab.com |
BYU AdLab is an American advertising agency housed within the College of Fine Arts and Communications at Brigham Young University (BYU) in Provo, Utah. Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world. [1]
Founded in 2003, the BYU AdLab first gained prominence with a campaign for the Office of the National Drug Control Policy portraying pictures of teenagers who made the choice themselves to say no to drugs. [2] Jeff Sheets then realized that students didn't need fake assignments, but that work in the real world would be even more effective. [3] The AdLab receives no funding from BYU, but generates all money from client projects. BYU AdLab now produces advertising campaigns for numerous national clients. [4] BYU Adlab students have gone on to work for Wieden+Kennedy, Crispin Porter + Bogusky, Goodby, Silverstein & Partners and McCann Erickson. [5]
The BYU AdLab has collected numerous awards and press mentions since being established. [6] In 2019 the AdLab was named the top college advertising program in the country by College Magazine. [7] The BYU AdLab won the Student Gold ADDY Award for the Dorito's Nemesis campaign, one of only eight gold awards awarded by the American Advertising Federation from more than 60,000 applicants. [8]
Brigham Young University (BYU) is a private research university in Provo, Utah, United States. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day Saints.
Brigham Young University–Hawaii (BYU–Hawaii) is a private college in Laie, Hawaii, United States. It is owned and operated by the Church of Jesus Christ of Latter-day Saints. BYU–Hawaii was founded in 1955 and it became a satellite campus of Brigham Young University (BYU) in 1974. In 2004, it was made a separate institution. The college's sole focus is on undergraduate education.
Jeffrey Roy Holland is an American educator and religious leader. He served as the ninth president of Brigham Young University (BYU) and is the acting president of the Quorum of the Twelve Apostles of the Church of Jesus Christ of Latter-day Saints. As a member of the Quorum of the Twelve, Holland is accepted by the church as a prophet, seer, and revelator. Currently, he is the third most senior apostle in the church.
The J. Reuben Clark Law School is the law school of Brigham Young University (BYU) in Provo, Utah. Founded in 1973, the school is named after J. Reuben Clark, a former U.S. Ambassador, Undersecretary of State, and general authority of the institution's sponsoring organization, the Church of Jesus Christ of Latter-day Saints.
The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the nation.
Ensign College is a private college in Salt Lake City, Utah. The college is owned by the Church of Jesus Christ of Latter-day Saints and operates under its Church Educational System. It also includes an Institute of Religion and is accredited by the Northwest Commission on Colleges and Universities.
The Holy War is the name given to the American college football rivalry game played annually by the Brigham Young University (BYU) Cougars and the University of Utah Utes. It is part of the larger BYU–Utah sports rivalry. In this context, the term "Holy War" refers to the fact that BYU is owned and administered by the Church of Jesus Christ of Latter-day Saints and the U of U is a secular, public university with a substantial LDS student population. The current president and head football coach at the U of U are also LDS Church members.
The Brigham Young University (BYU) Cougars and the University of Utah (Utah) Utes have a longstanding intercollegiate rivalry. The annual college football game is frequently referred to as the Holy War. In the 1890s, when BYU was still known as Brigham Young Academy (BYA), the two schools started competing athletically. The schools have met continually since 1909 in men's basketball, and met once a year in football from 1922 to 2013, with the exception of 1943–45 when BYU did not field a team due to World War II. Both schools formerly competed in the Mountain West Conference, but both teams left the MWC in 2011—Utah joined the Pac-12 Conference and BYU became a football independent while joining the West Coast Conference for other sports.
The BYU Cougars are the intercollegiate athletic teams that represent Brigham Young University (BYU), located in Provo, Utah. BYU fields 21 National Collegiate Athletic Association (NCAA) varsity athletic teams. They are a member of the Big 12 Conference for all sports except men's volleyball which is a member of the Mountain Pacific Sports Federation. They were a member of the West Coast Conference from 2011 to 2022. From 1999 to 2011 they were a member of the Mountain West Conference and before the formation of the MW, the Cougars competed in the Rocky Mountain Athletic Conference, the Mountain States Conference, and the Western Athletic Conference. BYU officially joined the Big 12 Conference on July 1, 2023.
David Jack Rose is an American college basketball coach and the former head coach of Brigham Young University's (BYU) men's basketball team. A graduate of Northbrook High School in Houston, Texas, Rose played two years at Dixie College in St. George, Utah, later becoming coach at the school. Rose then became co-captain of "Phi Slama Jama," the University of Houston's college basketball squad featuring Clyde Drexler and Hakeem Olajuwon that finished as national runner-up in the 1983 NCAA Division I men's basketball tournament.
The Church Educational System (CES) Honor Code is a set of standards by which students and faculty attending a school owned and operated by the Church of Jesus Christ of Latter-day Saints are required to live. The most widely known university that is part of the Church Educational System (CES) that has adopted the honor code is Brigham Young University (BYU), located in Provo, Utah. The standards are largely derived from codes of conduct of the LDS Church, and were not put into written form until the 1940s. Since then, they have undergone several changes. The CES Honor Code also applies for students attending BYU's sister schools Brigham Young University–Idaho, Brigham Young University–Hawaii, and LDS Business College.
The Brigham Young University Men's Rugby Team participates in the Rocky Mountain division of Division 1-A Rugby. They won the D1-A National Championship in 2009 and 2012. From 2013 to 2016 they participated in the Varsity Cup Championship, where they won three championships, defeating rival powerhouse Cal each time.
Richard Lloyd Anderson was an American lawyer and theologist of the Church of Jesus Christ of Latter-day Saints who was a professor of church history and doctrine at Brigham Young University (BYU). His book Investigating the Book of Mormon Witnesses is widely considered the definitive work on this subject. Anderson was the brother of Karl Ricks Anderson.
Kory Katseanes is a Professor of Music and the Director of Orchestras at the BYU School of Music and was the director of the School of Music from 2009-2015. Brigham Young University (BYU) The orchestra program at BYU is one of the largest collegiate orchestra programs in the United States. He has also been a guest conductor for multiple orchestras.
Matthew Scott Holland has been a general authority of the Church of Jesus Christ of Latter-day Saints since April 2020. He previously served as the 6th president of Utah Valley University (UVU) in Orem, Utah, and its first president after UVU was granted university status.
The Brigham Young University (BYU) College of Fine Arts and Communications (CFAC) is one of the nine colleges at the university, a private institution operated by the Church of Jesus Christ of Latter-day Saints and located in Provo, Utah. Founded in 1925, the college has grown from a small college of the arts with minimal faculty and only 100 students to the second largest college on campus.
BYU Radio is a podcast network and former talk radio station run by Brigham Young University in Provo, Utah.
BYU Center for Animation is an American animation school at Brigham Young University (BYU). The program is a leading university animation program in the United States and has collected 11 student Emmys.
Yoeli Childs is an American professional basketball player for the Saga Ballooners of the Japanese B.League. He played college basketball for the BYU Cougars.
The 2020–21 BYU Cougars men's basketball team represented Brigham Young University in the 2020–21 NCAA Division I men's basketball season. It was head coach Mark Pope's second season as BYU's head coach and the Cougars tenth season as members of the West Coast Conference (WCC). The Cougars played their home games at the Marriott Center in Provo, Utah. They finished the season 20-7, 10-3 in WCC Play to finish in 2nd place. They beat Pepperdine in the semifinals of the WCC tournament before losing in the championship game to Gonzaga. They received an at-large bid to the NCAA tournament where they lost in the First Round to UCLA.