Bait (TV series)

Last updated

Bait
Written by Riz Ahmed
Starring
Country of originUnited Kingdom
Original languageEnglish
Production
Executive producersRiz Ahmed
Allie Moore
Ben Karlin
Jake Fuller
Roopesh Parekh
ProducersTony Hernandez
Brooke Posch
Molly Seymour
Production companies
Original release
Network Amazon Prime Video

Bait is an upcoming television series written by and starring Riz Ahmed for Amazon Prime Video.

Contents

Premise

An actor in London suffers an existential crisis. [1]

Cast

Production

The series was developed at Jax Media in association with Left Handed Films for Amazon MGM Studios and their streaming platform Amazon Prime Video. [2] It is executive produced by Ahmed and Allie Moore for Left Handed, and Jake Fuller on behalf of Jax Media. Ben Karlin is an executive producer and is showrunning with Ahmed. The series writers include Dipika Guha, Prashanth Venkataramanujam, Karen Joseph Adcock, Azam Mahmood, and Fatima Farheen Mirza. Roopesh Parekh is also an executive producer. [3] Guz Khan, Sheeba Chaddha, Aasiya Shah, Ritu Arya, Weruche Opia and Sajid Hasan joined the cast in August 2024. [4] [5] [6]

Filming took place in the United Kingdom in September 2024 under the title Quarter Life. [7]

Release

In December 2025, Amazon MGM Studios announced that the series would premiere at the 2026 Sundance Film Festival under the new title Bait. [8] [9] The series will premire with all six episodes, exclusively on Amazon Prime Video on March 25, 2026. [10]

References

  1. Richardson, Jay (25 June 2024). "Riz Ahmed's Amazon Prime struggling actor comedy shooting in London". Comedy.co.uk. Retrieved 18 July 2024.
  2. Vardhan, Harsh (4 April 2024). "Riz Ahmed's Quarter Life in the Works at Prime Video". The Cinemahoic. Retrieved 1 May 2024.
  3. Goldbart, Max (20 June 2024). "Riz Ahmed & Ben Karlin Teaming On Amazon Comedy Series About Struggling Actor". Deadline Hollywood. Retrieved 18 July 2024.
  4. Otterson, Joe (13 August 2024). "Riz Ahmed's Amazon Comedy Series Casts 'Man Like Mobeen' Star Guz Khan". Variety. Retrieved 13 July 2024.
  5. Otterson, Joe (14 August 2024). "Riz Ahmed's Amazon Comedy Series Casts Sheeba Chaddha, Aasiya Shah, Sajid Hasan (EXCLUSIVE)". Variety. Retrieved 14 August 2024.
  6. Otterson, Joe (27 August 2024). "Riz Ahmed's Amazon Series Casts 'Umbrella Academy' Alum Ritu Arya, 'I May Destroy You's' Weruche Opia (EXCLUSIVE)". Variety. Retrieved 28 August 2024.
  7. Calnan, Ellie (18 September 2024). "2024 film and high-end TV productions shooting in the UK and Ireland". Screen Daily. Retrieved 18 September 2024.
  8. Amazon MGM Studios [@AmazonMGMStudio] (10 December 2025). "Bait, the new series from Riz Ahmed coming to @PrimeVideo in 2026, has been selected to premiere at the 2026 #SundanceFilmFestival!" (Tweet). Retrieved 11 December 2025 via Twitter.
  9. Davis, Edward (10 December 2025). "Sundance 2026 First Look: Gregg Araki's 'I Want Your Sex,' Kogonada's 'zi' & 'Bait' With Riz Ahmed". The Playlist. Retrieved 11 December 2025.
  10. Ford, Lily (20 January 2026). "Riz Ahmed's Studio-Esque Prime Video Comedy Bait Drops First Look". The Hollywood Reporter. Retrieved 20 January 2026.