Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter. [1] Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom and Thursday Night Football in the United States.
In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row. [2] The channel was shut down in October 2023. [3]
Prime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.
In the United States the channels include, MLB.TV, [4] NBA League Pass (which includes NBA TV), [5] [6] Paramount+ (which includes select sporting events from CBS Sports), [7] PGA Tour Live, [8] Motortrend, [9] MOTV, [10] FuelTV, [11] Max (which includes all sporting events from Warner Bros. Discovery Sports) and The Surf Network. [12]
In the United Kingdom the channels include, Premier Sports, [13] Discovery+ Sport, [14] and La Liga TV. [15]
In France the channels include, Golf Channel [16] and Le Pass Ligue 1. [17]
In Brazil the channels include NBA, Premiere [18] and Paramount+ (Copa Libertadores and Copa Sudamericana events). [19]
Country | United States |
---|---|
Network | Sports on Amazon Prime Video |
Programming | |
Language(s) | English |
Picture format | 720p (HD, variable due to user bandwidth) |
Ownership | |
Owner | Amazon |
Parent | Amazon Prime Video Embassy Row |
History | |
Launched | December 1, 2022 |
Closed | September 31, 2023 |
Sports Talk was a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row offered on Amazon Prime and Amazon Freevee. [53] Launched in December 2022, live programming was aired from 8 a.m. to 8 p.m. eastern time each weekday. Shows on the channel included Bonjour Sports Talk, The Cari Champion Show, Game Breakers, From the Desk Of Master T, The Power Hour, The Greatest Hour of All Time, and The Backup Plan. Notable on-air talent included Ben Lyons, Cari Champion and Rennae Stubbs. [2] The channel shutdown in October 2023. [3]
NFL Sunday Ticket is an out-of-market sports package that broadcasts National Football League (NFL) regular season games unavailable on local affiliates. It carries all the regional Sunday afternoon games produced by Fox and CBS. The ideal customer of this package is presumed to be a fan of a team who is unable to see their team on local television because they do not reside in one of that team's markets, or sports bars who want to increase business by attracting fans of out of market teams. Beginning with the 2023 NFL season, for residential customers in the United States, NFL Sunday Ticket moved exclusively to YouTube TV, as well as to YouTube's recently-launched Primetime Channels service as a standalone subscription option. The league then formed a new company called EverPass Media to distribute the package to bars, restaurants, and other commercial venues. From 1994 to 2023, the package was distributed in the United States exclusively by DirecTV.
Anti-siphoning laws and regulations are designed to prevent pay television broadcasters from buying monopoly rights to televise important and culturally significant events before free-to-air television has a chance to bid on them. The theory is that if such a monopoly was allowed, then those unable or unwilling to obtain access to the pay television service would be unable to view the important and culturally significant events. Generally the laws allow pay-TV to bid for such monopoly rights only if free-to-air television has declined to bid on them.
In broadcasting, the term blackout refers to the non-airing of television or radio programming in a certain media market.
Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon MGM Studios or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
Thursday Night Football is the branding used for broadcasts of National Football League (NFL) games that broadcast primarily on Thursday nights. Most of the games kick off at 8:15 Eastern Time.
TNT Sports is the division of Warner Bros. Discovery (WBD) that is responsible for sports broadcasts on its parent company's streaming service Max and on their various cable channels in the United States, including TBS, TNT, and TruTV. It also operates the online digital media outlets for the NCAA, NBA, PGA Tour, and PGA of America. TNT Sports also operates the sports news website Bleacher Report, as well as NBA TV on behalf of the NBA. It also owns a minority share in the MLB Network.
There are several sports broadcasting contracts in Australia.
Among the sports broadcasters in Brazil are the subscription channels ESPN, SporTV, BandSports and NSports; the pay-per-view channels Premiere FC, Combate and Nosso Futebol; and the subscription video streaming services Max, Star+, DAZN and Eleven Sports.
Sports broadcasting contracts in Canada include:
Sports broadcasting contracts in the Netherlands include:
In the United States, sports are televised on various broadcast networks, national and specialty sports cable channels, and regional sports networks. U.S. sports rights are estimated to be worth a total of $22.42 billion in 2019, about 44 percent of the total worldwide sports media market. U.S. networks are willing to pay a significant amount of money for television sports contracts because it attracts large amounts of viewership; live sport broadcasts accounted for 44 of the 50 list of most watched television broadcasts in the United States in 2016.
Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group, and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
beIN Sports is a Qatari multinational network of sports channels owned and operated by the Qatari media group beIN. The network has played a major role in the increased commercialization of Qatari sports. Its chairman is Nasser Al-Khelaifi, and its CEO is Yousef Obaidly.
DAZN is a British over-the-top sports streaming and entertainment platform.
Soccer on CBS Sports is a number of television programs that have aired soccer matches in the United States on CBS, CBS Sports Network, Paramount+ and CBS Sports Golazo Network. These matches are from International, European, and American competitions.
This is a timeline of the history of Sky Sports.
This is a timeline of sports channels in the UK other than Sky Sports, BT Sport and Premier Sports/FreeSports. The timeline also includes sports events which were shown on non-sports non-terrestrial channels. The timeline also includes sports coverage broadcast on streaming services.
NFL on Prime Video is the branding used for broadcasts of National Football League (NFL) games on the subscription video on-demand over-the-top streaming and rental service Amazon Prime Video and on sister service Twitch as part of Prime Video Sports. Amazon currently holds exclusive streaming rights for Thursday Night Football.
From 2014 to 2022, CBS, NBC, and Fox, as well as cable television's ESPN, paid a combined total of US$20.4 billion will pay $39.6 billion for exactly the same broadcast rights. The NFL thus holds broadcast contracts with four companies that control a combined vast majority of the country's television product. League-owned NFL Network, on cable television, also broadcasts a selected number of games nationally. In 2017, the NFL games attracted the top three rates for a 30-second advertisement: $699,602 for NBC Sunday Night Football, $550,709 for Thursday Night Football (NBC), and $549,791 for Thursday Night Football (CBS).