Bayswater Car Rental

Bayswater Car Rental

Company type	Private
Industry	Car rentals
Founded	1958
Founder	Dirk Kluck
Headquarters	Perth , Australia
Website	www.nobirds.com.au

Bayswater Car Rental is an Australian car rental company.

History

Bayswater Car Rental was founded by Dirk Kluck in Perth, Australia in 1958 taking its name from the suburb of the same name. ^[1]

Operations

Today Bayswater Car Rental operates over 3,000 vehicles in Perth (Bayswater, Fremantle, Kewdale, Perth CBD and Subiaco) ^[2] and Sydney (Artarmon, Mascot and Woolloomooloo). ^[3]

Controversies

Bayswater Car Rental has frequently attracted criticism for its No Birds slogan which has been perceived as sexist, the slogan being in reference to other car hire firms using young women to attract custom. ^{[4] [5] [6]}

Campaigns using images of Aboriginals, Monica Lewinsky and Pauline Hanson have caused controversy. ^{[7] [8]}

References

1. House That! The family’s car rental business promises no thrills but Dirk Kluck’s new abode has them all The West Australian 25 July 2024
2. Where to find us in Perth Bayswater Car Rental
3. Where to find us in Sydney Bayswater Car Rental
4. Matter No. 15 of 1997 Equal Opportunity Tribunal of Western Australia 22 August 1997
5. No Birds car rental branding under fire over sexist stereotyping of women ABC News 25 April 2023
6. Case Report Ad Standards 24 May 2023
7. Case Report Advertising Standards Bureau 12 December 2000
8. Car rental firm's number may be up over plate logos Drive.com.au 3 October 2016

See also

Wicked Campers