Production
In November 2024, prior to the final of the previous series, it was announced that Big Brother would return on ITV in 2025, as well as a twenty-fourth celebrity series, which aired throughout April 2025, in celebration of Big Brother's 25th anniversary, with Odudu and Best returning as presenters. [1] [2] Speaking on the recommissioning of the programme, Paul Mortimer, Director of Reality Commissioning and Acquisitions said: Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers. Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX. We're therefore very excited to be able to throw open the house doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.", whilst Katy Manley, Managing Director of Initial, added: "We are so excited to be coming back with more Celebrity Big Brother and Big Brother. Both series have really resonated with audiences, and we can't wait to make more. As always, viewers can look forward to Big Brother keeping housemates – celebrities and civilians alike – on their toes. [3] [1] Applications for the series opened on 14 November 2024, a day prior to the final of the previous series, and remained open until 8 August 2025. [4] [5]
The series is set to retain a similar format to the previous two civilian series on ITV, however has been confirmed to run for a week longer in celebration of the show's 25th anniversary, airing six nights a week from Sunday to Friday, with a 90-minute launch show and finale episode. [6] ITV announced that the series would again feature a new cast of carefully selected housemates, from all walks of life with "cameras capturing [the housemates'] every move, and the nation following every twist and turn." Shopping tasks, nominations and live evictions will return, with the public once again voting throughout the series and ultimately determining the winner, who will walk away with a cash prize. [7] [1]
House
In December 2024, it was reported that ITV would move from the house located at Garden Studios to a new location in London ahead of the twenty-fourth celebrity series. [8] The following month, it was announced that the house would be built at Titan Studios, rendering it the fourth house to be used for the series since the show's inception. The spin-off show Big Brother: Late & Live will be filmed in the neighbouring Versa Studios, who also acquired Titan Studios as a part of their expansion prior to the launch. [9] [10] Speaking on the new location, Jody Collins, director of Initial, the production company behind the show, said "The most iconic house on television has found a new home, and we couldn’t be more delighted. The needs of the production are substantial and Versa [Studios] is uniquely equipped to meet these demands. Expect a season filled with exceptional and unforgettable reality moments—we cannot wait!". Meanwhile, Charlie Ingall, the executive director of the studios said: "Versa’s expansion in London has been part of our ambitious growth strategy, and it further elevates our business as a first choice for large scale, high profile productions such as Big Brother. [11] The significant investment we have made in this expansion gives us the ability to create long term homes for our clients, and in turn support the television and film community." [12]
Eye logo and trailer
On 4 August 2025, the official eye logo for the series was revealed in a 20-second teaser trailer, which aired during the ad-break of the final of the twelfth series of Love Island . The trailer features a yellow hand emerging from a pool of eyeballs, which subsequently picks up one of the eyeballs and throws it across the screen. A moving CCTV camera is then shown, depicting an eyeball as the lens. The eyeball is then released and bounces onto the ground, whilst another eyeball falls into its place. Further eyeballs are released from a chute within the wall, some of which bounce into a teacup with a picture of an eyeball in. Several of the eyeballs are then seen travelling along a metal ramp, before the eye in itself is revealed. The eye depicts a purple background with various different coloured mazes, amongst them is 25 eyeballs, as a nod to the 25th anniversary of the show. Also featured are two sets of stairs and several doors. The purple, orange and white eyeball in the centre is surrounded by an orange and green spiral pattern similar to that used for the third series of Big Brother. [13]
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