Big Brother 2025, also known as Big Brother 22, is the current twenty-second series of Big Brother. It is the third civilian series of Big Brother to air on ITV2 after ITV plc gained the rights to the format, and the fifth series to air on the network overall. The series began on 28 September 2025 and is again co-presented by AJ Odudu and Will Best, who also returned to host the companion show, Big Brother: Late & Live, whilst Marcus Bentley returned to narrate the show, having done so since its inception in 2000. The series is set to be extended by a week, with a run of 48 days, making it the longest series to air on ITV to date. Due to financial issues, Virgin Media Television in Ireland will not broadcast this series, as it has done with previous series of the program.
Production
In November 2024, prior to the final of the previous series, it was announced that Big Brother would return on ITV in 2025, as well as a twenty-fourth celebrity series, which aired throughout April 2025, in celebration of Big Brother's 25th anniversary, with Odudu and Best returning as presenters.[1][2] Speaking on the recommissioning of the programme, Paul Mortimer, Director of Reality Commissioning and Acquisitions said: "Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers. Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX. We're therefore very excited to be able to throw open the house doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.", whilst Katy Manley, Managing Director of Initial, added: "We are so excited to be coming back with more Celebrity Big Brother and Big Brother. Both series have really resonated with audiences, and we can't wait to make more. As always, viewers can look forward to Big Brother keeping housemates – celebrities and civilians alike – on their toes."[3][1] Applications for the series opened on 14 November 2024, a day prior to the final of the previous series, and remained open until 8 August 2025.[4][5]
Format
The series is set to retain a similar format to the previous two civilian series on ITV, however has been confirmed to run for a week longer in celebration of the show's 25th anniversary, instead running for 42 episodes, airing six nights a week from Sunday to Friday, with a 90-minute launch show and finale episode.[6] The series is set to run for 48 days and will begin on 28 September 2025.[7] ITV announced that the series would again feature a new cast of carefully selected housemates, from all walks of life with "cameras capturing [the housemates'] every move, and the nation following every twist and turn." Shopping tasks, nominations and live evictions will return, with the public once again voting throughout the series and ultimately determining the winner, who will walk away with a cash prize.[8][1]
House
In December 2024, it was reported that ITV would move from the house located at Garden Studios to a new location in London ahead of the twenty-fourth celebrity series.[9] The following month, it was announced that the house would be built at Titan Studios, rendering it the fourth house to be used for the series since the show's inception. The spin-off show Big Brother: Late & Live will be filmed in the neighbouring Versa Studios, who also acquired Titan Studios as a part of their expansion prior to the launch.[10][11] Speaking on the new location, Jody Collins, director of Initial, the production company behind the show, said "The most iconic house on television has found a new home, and we couldn’t be more delighted. The needs of the production are substantial and Versa [Studios] is uniquely equipped to meet these demands. Expect a season filled with exceptional and unforgettable reality moments—we cannot wait!". Meanwhile, Charlie Ingall, the executive director of the studios said: "Versa’s expansion in London has been part of our ambitious growth strategy, and it further elevates our business as a first choice for large scale, high profile productions such as Big Brother.[12] The significant investment we have made in this expansion gives us the ability to create long term homes for our clients, and in turn support the television and film community."[13]
Eye logo
The official eye logo for the series was revealed during the initial trailer that aired on 4 August 2025. It depicts a purple background with various different coloured mazes, amongst them is 25 eyeballs, as a nod to the 25th anniversary of the show. Also featured are two sets of stairs and several doors. The purple, orange and white eyeball in the centre is surrounded by an orange and green spiral pattern similar to that used for the third series of Big Brother.[14]
Promotion
On 4 August 2025, the first 20-second teaser trailer aired during the ad-break of the final of the twelfth series of Love Island. The trailer features a yellow hand emerging from a pool of eyeballs, which subsequently picks up one of the eyeballs and throws it across the screen. A moving CCTV camera is then shown, depicting an eyeball as the lens. The eyeball is then released and bounces onto the ground, whilst another eyeball falls into its place. Further eyeballs are released from a chute within the wall, some of which bounce into a teacup with a picture of an eyeball in. Several of the eyeballs are then seen travelling along a metal ramp, before the eye in itself is revealed. A further trailer began airing on 9 September 2025, which featured shots of various locations and buildings in Britain, including the Tyne Bridge, The Shard and The O2 Arena, some of which had the eye logo projected onto them. Pedestrians were also seen walking along and members of the public watching clips from the previous series on mobile phones was accompanied by the voice of Big Brother who teased "more shocks, more strategy and more drama", which was followed up by a person with their feet up at home watching a clip of Big Brother featuring Odudu and Best, the latter of whom says "that's right" in agreement. A blueprint of the floor plan of the Big Brother house is depicted with the voice adding "The house is ready, the nation is ready, the question is; are you ready?". Odudu and Best respond with "ready, Big Brother" and "excited" respectively, before the voice concludes by stating "the game is changing" and that "Big Brother is here to play". Throughout the trailer, the eye logo is seen in motion, with the eye in the centre narrowing it's eyelids and blinking, whilst the eyeballs roll around the maze of the eye.[15][16]
Shorter versions of the trailer aired concurrently, one of which featured the voice asking Odudu and Best to "come to the Big Brother house", with the former telling Big Brother they have missed him, whilst the latter asks Big Brother if he has missed them, the eye then narrows with Odudu adding "I'll take that as a no".[17] Another featured the voice asking Odudu and Best to "pick a number between 1 and 30" with Best picking 21 and Odudu choosing 15, before the voice responds "Incorrect. 28.", subsequently revealing that the series would begin on 28 September 2025. A social media teaser depicted a 3D version of the eye and the words "Big Brother Returns. 28th September. 9pm", whilst an eyeball rolls along metal ramps before dropping off and hitting coloured xylophone keys on the way down, which in turn light up and play the Big Brother theme tune.[18]
The main events in the Big Brother 22 house are summarised in the table below.
Week 1
Entrances
On Day 1, Gani, Cameron, Nancy, Caroline, Zelah, Teja, Emily, Marcus, Tate, Elsa, Sam and Jenny entered the house.[19]
Twists
On launch night before the housemates entered the house, each housemate was given an eye to take in with them. It was later revealed by hosts AJ and Will that one housemate will be evicted on the same night. After all housemates entered the house, voting was opened for the public to vote for the housemate they wanted to give an "Evil Eye" to, putting them at risk for eviction. Cameron, Caroline, Emily, Nancy and Sam were named as candidates for eviction, and were asked by Big Brother to stand behind a podium and place their eye on top. If their eye turned green, that housemate would be spared from eviction; however if their eye turned red, they would be cursed with an "Evil Eye" and therefore nominated for eviction. Cameron and Nancy were saved, leaving Caroline, Emily and Sam at risk of being evicted.[20]
^Note 1: On Day 1 after the housemates entered the House, voting opened for the public to vote for the housemate they wanted to give an "Evil Eye" to, putting them at risk of being evicted on launch night. Cameron, Caroline, Emily, Nancy and Sam were named as candidates at risk for eviction, however Cameron and Nancy were saved, leaving Caroline, Emily and Sam nominated.
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