Billboard Chris

Last updated

Chris Elston
Born (1975-11-29) November 29, 1975 (age 50) [1]
Canada
Other namesBillboard Chris
Occupations
  • Insurance salesman (formerly)
  • Activist
Years active2020–present
Known forOpposing gender-affirming care for transgender youth
Children2

Chris Elston, also known as Billboard Chris, is a Canadian conservative anti-transgender activist. [2] [3] [4] [5] [6] Elston is known for filming public interactions he has while wearing sandwich boards with statements pertaining to transgender identity, such as one opposing to using puberty blockers in gender-affirming care for transgender youth, in contradiction to the recommendations of major medical organizations around the world. [a] He then publishes the recordings on social media without the person's consent. As of 2025, Elston has been arrested several times in multiple countries.

Contents

Elston has collaborated with many conservative and anti-trans groups including: Moms for Liberty, Alliance Defending Freedom, Gays Against Groomers, Genspect, Do No Harm, Independent Women's Forum (IWF), and the Heritage Foundation and is a prominent figure in the anti-LGBTQ parental rights movement. [13] [14] [15]

The Canadian Anti-Hate Network has referred to Elston as one of the "most prominent anti-trans activists" in Canada. [16]

Background

Elston began learning about gender-affirming care for minors in 2019, claiming he became interested in the topic when he saw the term 'puberty blockers' and thought "What the heck are those?" In September 2020, he began traveling around the world, frequently to schools, hospitals, legislative buildings, university campuses and public events, including pro-trans events, wearing sandwich boards with statements like "Children cannot consent to puberty blockers" and "I love J.K. Rowling" on them and then engaging with individuals in public conversations about the subject which he films and uploads to social media without the person's consent. [b] He claims to have been frequently assaulted as a result of these activities. [2] [18] According to a woman interviewed by CTV News who encountered Elston at a Transgender Day of Visibility rally which he was counter-protesting at in 2023, "He [Elston] bills himself as this calm dude who just wants to sit down and have a conversation with you, but he will go up to you and ask you things like, 'Why do you support mutilating children? Why are you a pedophile? Why do you support pedophiles?'" [2]

Elston's views on puberty blockers are in contradiction to the recommendations of major medical organizations around the world including the Canadian Pediatric Society, [7] the Endocrine Society, [21] the American Medical Association, [22] the American Psychological Association, [23] the American Academy of Pediatrics, [24] the Royal Australasian College of Physicians, the Royal Australian College of General Practitioners and the Australian Endocrine Society, among others, which support the use of puberty blockers and gender-affirming care for trans youth. [12]

Activities

In 2020, after J.K. Rowling began making her views on transgender issues more public, Elston and a friend of his paid to have a large billboard put up above Hastings Street in Vancouver to show support for Rowling's views. The billboard was taken down following backlash. [25] [26] [27] Elston claims to have borrowed the idea from a UK anti-trans activist who had put up the same message on posters at Edinburgh Station. According to Vancouver city councillor, Sarah Kirby-Yung, Elston's billboards were intended to "stoke hate, exclusion and division". Following the removal of his billboard in Vancouver, Elston paid for 15 billboards across the United States to display the message. [28]

After BC provincial Green Party candidate and trans woman, Nicola Spurling, raised concerns about Elston's wife being a schoolteacher given his activism, Elston showed up at her home, took pictures of her house and posted it on social media along with her name, address, email and phone number. [28]

In June 2023, Elston was a speaker at the Moms for Liberty National Summit and moderated a session about "gender ideology" and how to fight it. [29]

In July 2023, Elston teamed up with Moms for Liberty to hold a protest outside of the Rainbow Room, an LGBTQ youth center in Doylestown, Pennsylvania, calling it "groomer central". Melissa Reed, president and CEO of Planned Parenthood Keystone said "Elston's comments at the rally denying that LGBTQ people even exist are dangerous". [13]

In early 2025 Elston was invited to the White House to witness President Trump sign Executive Order 14201 which aims to ban transgender youth from participating in school sports that align with their gender identity. [14]

In April 2025, Elston held an anti-trans rally in Ontario with Randy Hillier, Maxime Bernier and the far-right People's Party of Canada. [30]

In June 2025, Elston and Lois McLatchie Miller, a Scottish woman who works for the Alliance Defending Freedom, were arrested in Brussels. The two were accused of causing disruptive behaviour while holding signs that read "Children are never born in the wrong body." [31] [32] [33] [34]

Arrests and charges

As of 2025, Elston has been arrested several times in multiple countries [35] [34] [36] and charged with five cases of harassment. [c] He has also been arrested for "causing a disturbance" and accused by police of "instigating" for walking into a crowd and "antagonizing other protestors and even attempting to punch someone" and not stopping after being warned several times by police. [36]

Views

Elston strongly opposes gender-affirming care and supports banning it for all ages, including adults. [40] [41]

Elston believes "there is no such thing as an LGBTQ community", claiming that transgender identities are a mental illness and equates the "Q" in LGBTQ with pedophilia. He believes young people are being indoctrinated into identifying as transgender [42] and has also criticized human rights organizations for supporting transgender rights as well as referred to trans and queer people with slurs. [14] He also views the transgender community as a "quasi-religious" movement. [43]

Elston believes there is no such thing as gender identities and denies that trans and queer people exist. [6] He has also accused queer theory of being a "radical left ideology that wants to take everything that we've considered normal and traditional and destroy that, and take everything that's depraved and perverted and normalize that instead." [6]

Elston believes that trans people should be "automatically disqualified from holding any position as teacher or professor." [44]

Elston strongly opposes bans on conversion therapy for trans youth. [28]

Personal life

Elston resides in British Columbia, Canada and has two daughters. His wife works as a school teacher in Surrey. Prior to his anti-trans activism, Elston worked as an insurance salesman. In 2023, Elston claimed to have quit his job to focus on "saving children from transgender ideology". [18] [28] [17]

Elston claims to have had "a brief stint" with Scientology in the 1990s before fleeing the cult. Before pivoting to anti-trans activism, Elston focused on criticizing Scientology on social media. [28]

Australian cyber abuse ruling

In March 2024, the Australian online ESafety Commissioner, Julie Inman Grant, ordered that X remove a post by Elston about an Australian trans man, Teddy Cook, who is employed as an LGBTQ health expert. The post was a link to a Daily Mail article criticizing Cook and his role assisting in writing LGBTQ healthcare guidelines for the World Health Organization (WHO). Part of Elston’s post stated that "people who belong in psychiatric wards are writing the guidelines for people who belong in psychiatric wards." [3]

Determining this posting to be cyber-abuse and therefore in breach of Australia's Online Safety Act, Commissioner Grant declared that the post had misgendered Cook, mocked his gender identity and equated transgender identity with a psychiatric condition, [3] saying it singles out Cook for his transgender identity whilst "deliberately suggesting that all transgender people have something that is 'wrong' about their psychology owing to their gender identity" and "equating transgender identity with a psychiatric condition." Elston responded by saying he holds no contempt for Cook whilst again misgendering him and denying the existence of gender identities. [6]

Following this, Elon Musk vowed to sue Australia for violating free speech on X. [6] Elston partnered with the conservative organization Alliance Defending Freedom, and the Australian Christian Lobby's Human Rights Law Alliance to file a lawsuit. [15] Subsequently in 2025, the United States Department of State issued a statement in support of Elston. [15]

In May 2024, Elston was a speaker at a rally for the far-right One Nation Party in Sydney, Australia where he spoke about his lawsuit. [45]

In July 2025, a tribunal in Melbourne overturned the government order to remove the post. [46]

Notes

  1. Elston's views on puberty blockers are in contradiction to the recommendations of major medical organizations around the world including the Canadian Pediatric Society, [7] the Endocrine Society, [8] the American Medical Association, [9] the American Psychological Association, [10] the American Academy of Pediatrics, [11] the Royal Australasian College of Physicians, the Royal Australian College of General Practitioners and the Australian Endocrine Society, among others, which support the use of puberty blockers and gender-affirming care for trans youth. [12]
  2. See: [17] [14] [18] [16] [19] [20]
  3. See: [14] [37] [28] [38] [39]

References

  1. Elston, Chris [@BillboardChris] (November 29, 2025). "I'm 50 today" (Tweet). Retrieved December 19, 2025 via Twitter.
  2. 1 2 3 Thibault, Alissa (April 4, 2023). "'It could have been stopped': Police criticized for not stepping in before violent confrontations at trans rights rally". CTVNews .
  3. 1 2 3 Taylor, Josh (March 31, 2025). "Anti-trans activist tests Australian regulator's power to remove X post it deemed cyber abuse". The Guardian .
  4. "Canadian anti-trans activist Billboard Chris on why Edinburgh changed his life". The Scotsman. September 21, 2025.
  5. "Billboard Chris in an interview: "I don't want to live in a world that doesn't know what a woman is."". Tages-Anzeiger (in German). October 14, 2024.
  6. 1 2 3 4 5 Owen, Greg (April 7, 2024). "Elon Musk will sue Australia for ordering X to remove a hateful post by an anti-trans activist". LGBTQ Nation .
  7. 1 2 Johnson L (April 15, 2024). "What Canadian doctors say about new U.K. review questioning puberty blockers for transgender youth". CBC. Archived from the original on April 16, 2024. Retrieved April 17, 2024.
  8. "Endocrine Society opposes legislative efforts to prevent access to medical care for transgender youth". Endocrine Society. April 15, 2021. Archived from the original on October 23, 2022. Retrieved May 18, 2022.
  9. "State Advocacy Update". American Medical Association. March 26, 2021. Archived from the original on December 2, 2022. Retrieved May 18, 2022.
  10. "Criminalizing Gender Affirmative Care with Minors". APA . Archived from the original on April 7, 2022. Retrieved June 20, 2024.
  11. Wyckoff AS (January 6, 2022). "AAP continues to support care of transgender youths as more states push restrictions". AAP . Archived from the original on December 18, 2022. Retrieved June 20, 2024.
  12. 1 2 "Legal". Parents of Gender Diverse Children. Australia. November 15, 2023. Archived from the original on October 24, 2022. Retrieved August 21, 2022.
  13. 1 2 "Moms for Liberty protest LGBTQ youth center Rainbow Room in Doylestown; supporters counter". July 14, 2023.
  14. 1 2 3 4 5 "GLAAD Accountability Profiles: Chris Elston, aka "Billboard Chris"". GLAAD. February 12, 2025.
  15. 1 2 3 Koziol, Michael (May 13, 2025). "The activist, Elon Musk and Trump's free speech gripe with Australia". The Sydney Morning Herald . Retrieved December 4, 2025.
  16. 1 2 "School board asks people to stay away from protest, but MPP and community groups urge them to attend". Ottawa Citizen . June 8, 2023.
  17. 1 2 "Chilling video sees young woman followed by man demanding she 'educate' him on trans healthcare". PinkNews . March 16, 2021.
  18. 1 2 3 "Billboard Chris Brings Message Against Children Transitioning to Doylestown". Delaware Valley Journal . July 13, 2023.
  19. "School protest sparks intense counter-rally by trans youth, activists". CBC. October 19, 2021.
  20. "'Billboard Chris' wins case against Australian government removal of social media posts". Catholic Weekly . July 10, 2025.
  21. "Endocrine Society opposes legislative efforts to prevent access to medical care for transgender youth". Endocrine Society. April 15, 2021. Archived from the original on October 23, 2022. Retrieved May 18, 2022.
  22. "State Advocacy Update". American Medical Association. March 26, 2021. Archived from the original on December 2, 2022. Retrieved May 18, 2022.
  23. "Criminalizing Gender Affirmative Care with Minors". APA . Archived from the original on April 7, 2022. Retrieved June 20, 2024.
  24. Wyckoff AS (January 6, 2022). "AAP continues to support care of transgender youths as more states push restrictions". AAP . Archived from the original on December 18, 2022. Retrieved June 20, 2024.
  25. "I Love J.K. Rowling sign makes brief, controversial appearance". CBC. September 12, 2020.
  26. "Controversial billboard tribute to JK Rowling in East Vancouver taken down".
  27. "Vancouver billboard displaying support for J.K. Rowling covered up after backlash". September 12, 2020.
  28. 1 2 3 4 5 6 "Meet Chris Elston, the BC Man Taking Anti-Trans Hate On Tour Across Canada". Canadian Anti-Hate Network . October 26, 2021.
  29. Carey, Maya Henson (June 29, 2023). "Moms for Liberty Summit Injects Extremism Into the Mainstream". SPLC .
  30. "Join Billboard Chris, Max, and Randy Hillier for a rally in the streets of Nepean, Ontario!". People's Party of Canada . April 25, 2025.
  31. writer, Staff (June 7, 2025). "Scottish campaigner arrested in Brussels for holding gender critical sign". Christian Today .
  32. Kumar, Anugrah (June 9, 2025). "Belgian police arrest, strip search Billboard Chris, ADF staffer for holding signs defending kids". The Christian Post .
  33. "Police pragmatism and the rise of mob rule". The Catholic Herald .
  34. 1 2 "Arrest of pro-life advocates in Brussels during peaceful demonstration". European Parliament . June 17, 2025.
  35. "Cops forcibly remove Canadian from Brisbane". News.com.au . March 26, 2025.
  36. 1 2 "Man behind controversial J.K. Rowling billboard arrested at Vancouver protest – but not for protesting". October 26, 2025.
  37. "Vancouver police seek witnesses to violent confrontations at transgender rally". CBC News . April 2, 2023.
  38. "How To Show Transphobes They Are Not Welcome". Canadian Anti-Hate Network . October 21, 2021.
  39. "Who is Billboard Chris? 'Gender ideology' protester visits UK". The National . May 25, 2023.
  40. Elston, Chris [@BillboardChris] (November 21, 2025). "This practice should be banned by all medical bodies, regardless of age" (Tweet). Retrieved December 16, 2025 via Twitter.
  41. Elston, Chris [@BillboardChris] (September 20, 2025). "This needs to be made illegal. I don't care if they're 18+" (Tweet). Retrieved December 16, 2025 via Twitter.
  42. "The far right's persecution of the trans community risks all the gains made in securing LGBTQ rights". The Globe and Mail .
  43. "'Billboard Chris' slams 'quasi-religious' trans agenda". Herald Sun .
  44. "University punishes trans educator for "discrimination" after student calls her "demonic"". LGBTQ Nation.
  45. Marshall, Alexandra (May 6, 2024). "Digital ID: privacy and liberty are brothers". The Spectator Australia .
  46. Darling, Alexander; Pearson, Erin (July 1, 2025). "Elon Musk's X wins 'free speech' fight against eSafety Commissioner". The Sydney Morning Herald .