A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book. With the development of the mass-market paperback, they were placed on both covers by most publishers. Now they are also found on web portals and news websites. A blurb may introduce a newspaper or a book.
In the US, the history of the blurb is said to begin with Walt Whitman's collection, Leaves of Grass . In response to the publication of the first edition in 1855, Ralph Waldo Emerson had sent Whitman a congratulatory letter, including the phrase "I greet you at the beginning of a great career": the following year, Whitman had these words stamped in gold leaf on the spine of the second edition. [1]
The word blurb was coined in 1906 by American humorist Gelett Burgess (1866–1951). [2] The October 1906 first edition of his short book Are You a Bromide? was presented in a limited edition to an annual trade association dinner. The custom at such events was to have a dust jacket promoting the work and with, as Burgess' publisher B. W. Huebsch described it, "the picture of a damsel—languishing, heroic, or coquettish—anyhow, a damsel on the jacket of every novel".
In this case, the jacket proclaimed "YES, this is a 'BLURB'!" and the picture was of a (fictitious) young woman "Miss Belinda Blurb" shown calling out, described as "in the act of blurbing." The name and term stuck for any publisher's contents on a book's back cover, even after the picture was dropped and only the text remained.
In Germany, the blurb is regarded to have been invented by Karl Robert Langewiesche around 1902. In German bibliographic usage, it is usually located on the second page of the book underneath the half title, or on the dust cover.[ citation needed ]
A blurb on a book can be any combination of quotes from the work, the author, the publisher, reviews or fans, a summary of the plot, a biography of the author or simply claims about the importance of the work.
In the 1980s, Spy ran a regular feature called "Logrolling in Our Time" which exposed writers who wrote blurbs for one another's books. [3]
Prominent writers can receive large volumes of blurb requests from aspiring authors. This has led some writers to turn down such requests as a matter of policy. For example, Gary Shteyngart announced in The New Yorker that he would no longer write blurbs, except for certain writers with whom he had a professional or personal connection. [4] Neil Gaiman reports that "Every now and again, I stop doing blurbs.... The hiatus lasts for a year or two, and then I feel guilty or someone asks me at the right time, and I relent." [5] Jacob M. Appel reports that he received fifteen to twenty blurb requests per week and tackles "as many as I can." [6]
Many humorous books and films parody blurbs that deliver exaggerated praise by unlikely people and insults disguised as praise.
The Harvard Lampoon satire of The Lord of the Rings , titled Bored of the Rings , deliberately used fake blurbs by deceased authors on the inside cover. One of the blurbs stated "One of the two or three books ...", and nothing else.
They're also used on comics occasionally.
Movie blurbs are part of the promotional campaign for films, and usually consist of positive, colorful extracts from published reviews.
Movie blurbs have often been faulted for taking words out of context. [7] [8] [9] [10] The New York Times reported that "the blurbing game is also evolving as newspaper film critics disappear and studios become more comfortable quoting Internet bloggers and movie Web sites in their ads, a practice that still leaves plenty of potential for filmgoers to be bamboozled. Luckily for consumers, there is a cavalry: blurb watchdog sites have sprung up and the number of Web sites that aggregate reviews by established critics is steadily climbing. ... Helping to keep studios in line these days are watchdog sites like eFilmCritic.com and The Blurbs, a Web column for Gelf magazine written by Carl Bialik of The Wall Street Journal." [11]
Slate wrote in an "Explainer" column: "How much latitude do movie studios have in writing blurbs? A fair amount. There's no official check on running a misleading movie blurb, aside from the usual laws against false advertising. Studios do have to submit advertising materials like newspaper ads and trailers to the Motion Picture Association of America for approval. But the MPAA reviews the ads for their tone and content, not for the accuracy of their citations. ... As a courtesy, studios will often run the new, condensed quote by the critic before sending it to print." [12]
Many examples exist of blurb used in marketing a film being traceable directly back to the film's marketing team. [13]
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Leaves of Grass is a poetry collection by American poet Walt Whitman. Though it was first published in 1855, Whitman spent most of his professional life writing, rewriting, and expanding Leaves of Grass until his death in 1892. Six or nine individual editions of Leaves of Grass were produced, depending on how they are distinguished. This resulted in vastly different editions over four decades. The first edition was a small book of twelve poems, and the last was a compilation of over 400.
Frank Gelett Burgess was an American artist, art critic, poet, author and humorist. An important figure in the San Francisco Bay Area literary renaissance of the 1890s, particularly through his iconoclastic little magazine, The Lark, and association with The Crowd literary group. He is best known as a writer of nonsense verse, such as "The Purple Cow," and for introducing French modern art to the United States in an essay titled "The Wild Men of Paris." He was the illustrator of the Goops murals, in Coppa's restaurant, in the Montgomery Block and author of the popular Goops books. Burgess coined the term "blurb."
A hardcover, hard cover, or hardback book is one bound with rigid protective covers. It has a flexible, sewn spine which allows the book to lie flat on a surface when opened. Modern hardcovers may have the pages glued onto the spine in much the same way as paperbacks. Following the ISBN sequence numbers, books of this type may be identified by the abbreviation Hbk.
The dust jacket of a book is the detachable outer cover, usually made of paper and printed with text and illustrations. This outer cover has folded flaps that hold it to the front and back book covers.
Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang. Although the name "Rotten Tomatoes" connects to the practice of audiences throwing rotten tomatoes in disapproval of a poor stage performance, the direct inspiration for the name from Duong, Lee, and Wang came from an equivalent scene in the 1992 Canadian film Léolo.
Owning Mahowny is a 2003 Canadian film starring Philip Seymour Hoffman, Minnie Driver, Maury Chaykin and John Hurt. The film is based on the true story of Brian Molony, a Toronto bank employee who embezzled more than $10 million to feed his gambling addiction. Owning Mahowny was named one of the ten best films of the year by critic Roger Ebert.
Tim Lucas is a film critic, biographer, novelist, screenwriter, blogger, and publisher and editor of the video review magazine Video Watchdog.
Mark Simpson is an English journalist, writer, and broadcaster specialising in popular culture, media, and masculinity. Simpson is the originator of the term and concept metrosexual. He has been described by one critic as "the skinhead Oscar Wilde".
Desperately Seeking Susan is a 1985 American comedy-drama film directed by Susan Seidelman and starring Rosanna Arquette, Aidan Quinn and Madonna. Set in New York City, the plot involves the interaction between two women – a bored housewife and a bohemian drifter – linked by various messages in the personals section of a newspaper.
Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product such as a book, magazine, newspaper (tabloid), comic book, video game, music album, CD, videotape, DVD, or podcast.
Earl Dittman is the owner and film critic for Wireless Magazines, a Houston, Texas-based company that he has said includes five pop culture publications distributed in various markets in the United States. He is also a freelance writer, primarily for entertainment-related features.
Quoting out of context is an informal fallacy in which a passage is removed from its surrounding matter in such a way as to distort its intended meaning. Context may be omitted intentionally or accidentally, thinking it to be non-essential. As a fallacy, quoting out of context differs from false attribution, in that the out of context quote is still attributed to the correct source.
Carl Bialik is an American journalist and YouGov America's vice president of data science and U.S. politics editor. Earlier, Bialik was known for his work for The Wall Street Journal. In 2013, Bialik was hired by Nate Silver at FiveThirtyEight.com. In 2017 he was named data science editor of Yelp, working on Yelpblog.
Gary Shteyngart is a Soviet-born American writer. He is the author of five novels and a memoir. Much of his work is satirical.
The Ape Man is a 1943 American horror film directed by William Beaudine. The film is based on "They Creep in the Dark" by Karl Brown, which was published in The Saturday Evening Post. It stars Bela Lugosi as Dr. James Brewster who is aided by his colleague Dr. Randall. The doctor manages to transform himself into a ape man hybrid and desperately seeks a cure. Brewster believes that only the injection of human spinal fluid will prove effective as a cure. As Randall refuses to help him, Brewster and his captive gorilla seek involuntary donors.
Brian Selznick is an American illustrator and author best known as the writer of The Invention of Hugo Cabret (2007), Wonderstruck (2011), The Marvels (2015) and Kaleidoscope (2021). He won the 2008 Caldecott Medal for U.S. picture book illustration recognizing The Invention of Hugo Cabret. He is also known for illustrating children's books such as the covers of Scholastic's 20th-anniversary editions of the Harry Potter series.
Showmen's Trade Review was a weekly trade magazine for exhibitors and distributors of motion pictures published by Charles E. "Chick" Lewis out of offices in New York City.
Koba the Dread: Laughter and the Twenty Million is a 2002 non-fiction book by British writer Martin Amis.
The Whitman Authorized Editions (1941-1947) were published by the Whitman Publishing Company of Racine, Wisconsin. Each of the books featured a popular film actress' name in the title and her image on the dust jacket. While the Whitman Authorized Editions are not a book series named as such, each book features a fictional analogue of a '40s era teenage star as the protagonist of a mystery story. Stars featured in the series included Deanna Durbin, Bonita Granville, Judy Garland, Ginger Rogers, Betty Grable, and Ann Sheridan. Critics have remarked on the similarity in tone and story structure between the Whitman Authorized Editions and the Nancy Drew series.
Alfred George Skrenda (1897–1978) was an American illustrator, particularly of book dust jackets.
