A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would read the book. Three objectives of any presentation on a book tour are to entertain the audience, serve the interest of whichever institution is hosting the presentation, and to sell books in person at the presentation. [1] Authors have a range of opinions about the effectiveness of book tours. [2] [3]
Higher profile writers sometimes do tours with an escort to help them manage interaction with the audience during presentations. [4]
Book tours have become less common since the 2008 Great Recession. [5]
