A pop-up book is any book with three-dimensional pages, often with elements that pop up as a page is turned. The terminology serves as an umbrella term for movable book, pop-ups, tunnel books, transformations, volvelles, flaps, pull-tabs, pop-outs, pull-downs, and other features each performing in a different manner. Three-dimensional greeting cards use the same principles. [1] Design and creation of such books in arts is sometimes called "paper engineering". This usage should not be confused with traditional paper engineering, the engineering of systems to mass-produce paper products.
Animated books combine three elements: story, colored illustrations which include text, and "two or more animated illustrations with their movement mechanisms working between a doubled page". [2] In 1938, Julian Wehr's animations for children's books were patented as "moving illustrations" that move the picture up and down and horizontally at the same time with a single movement. [3] [4] [5]
Transformations show a scene made up of vertical slats. When a reader pulls a tab on the side, the slats slide under and over one another to "transform" into a totally different scene. Ernest Nister, one of the early English children's book authors, often produced books solely of transformations. Many of these have been reproduced by the Metropolitan Museum of Art.[ citation needed ]
Tunnel books (also called peepshow books) consist of a set of pages bound with two folded concertina strips on each side and viewed through a hole in the cover. Openings in each page allow the viewer to see through the entire book to the back, and images on each page work together to create a dimensional scene inside. This type of book dates from the mid-18th century and was inspired by theatrical stage sets. Traditionally, these books were often created to commemorate special events or sold as souvenirs of tourist attractions. The term "tunnel book" derives from the fact that many of these books were made to commemorate the building of the tunnel under the Thames River in London in the mid-19th century. In the United States, tunnel books were made for such attractions as World's Fairs and the New York Botanical Gardens.
Recently the tunnel book format has been resurrected by book artist Carol Barton and others as a sculptural book form. Artists are interested not only in the book's interior views, but also in treating the side accordions and covers as informational and visual surfaces. A selection of tunnel books by Carol Barton is archived in the special collections of Virginia Commonwealth University's James Branch Cabell Library.
Volvelles are paper constructions with rotating parts. An early example is the Astronomicum Caesareum , by Petrus Apianus, which was made for the Holy Roman Emperor Charles in 1540. The book is full of nested circular pieces revolving on grommets.
About 1765, English printer Robert Sayer began experimenting with a novelty format for the juvenile book market, an early forerunner to interactive movable books, according to book historian Peter Haining. The outcome was the creation of the "metamorphoses" format, "a thin book of four sections each with two flaps which folded over, and on each section an interchangeable picture. Beneath those pictures appeared some descriptive lines of verse, and as the reader turned up the flaps in the correct order in the text difference scenes were revealed". [6]
Sayer created books featuring the "Harlequins" from popular theater pantomimes. The black and white publications, which were also called Harlequinades or turn-up books, sold for sixpence and the hand-colored ones for one shilling. [6]
By late 1770, Sayer had published four turn-up or metamorphosis books, which became a "craze with children". [7] Rival booksellers, such as Thomas Hughes and George Martin soon copied the "turn-up" format. [7] In the United States, Joseph Rakestraw published "Metamorphosis; or, a Transformation of Pictures, with Poetical Explanations, for the Amusement of Young Persons", by Benjamin Sands.
The audience for early movable books were adults, not children. [8] The first known movable in a book was created by Benedictine monk Matthew Paris in his Chronica Majora , which covers a period beginning in 1240. Paris attached volvelles onto some of the pages which were used by the monks to help calculate holy days. It is speculated that the Catalan mystic and poet Ramon Llull, of Majorca, also used volvelles to illustrate his theories in the early 14th century, [9] but no physical example of a paper volvelle created by him has ever been documented. Throughout the centuries volvelles have been used for such diverse purposes as teaching anatomy, making astronomical predictions, creating secret code, and telling fortunes. By 1564 another movable astrological book titled Cosmographia Petri Apiani had been published. In the following years, the medical profession made use of this format, illustrating anatomical books with layers and flaps showing the human body. The English landscape designer Capability Brown made use of flaps to illustrate "before and after" views of his designs.
While it can be documented that books with movable parts had been used for centuries, they were almost always used in scholarly works. In 1775 Thomas Malton, the elder published A Compleat Treatise on Perspective in Theory and Practice, on the Principles of Dr. Brook Taylor. A Compleat Treatise on Perspective is the earliest known commercially produced pop-up book since it contains three-dimensional paper mechanisms. The pop-ups are activated by pulling string and form geometric shapes used to aid the reader in understanding the concept of perspective.
It was not until the very late 18th century that these techniques were applied to books designed for entertainment, particularly for children. [10]
Some of the first three-dimensional and tab activated books were produced by Ernest Nister and Lothar Meggendorfer. These books were popular in Germany and Britain during the 19th century.
The great leap forward in the field of pop-up books came in 1929 with the publication of the Daily Express Children's Annual Number 1 "with pictures that spring up in model form". This was produced by Louis Giraud and Theodore Brown. Four more Daily Express Annuals followed and then Giraud set up his own publishing house, Strand Publications, this produced the groundbreaking series of Bookano books. The Bookano books are considered the first, true pop-up books for children because the pop-ups can be viewed from a full 360 degrees, not just the front side facing the viewer. There were seventeen Bookanos before the series came to an end with the death of Giraud in 1949.
One of the notable early examples of movable books in the United States is The Moving Picture Books, published in the early 20th century. These books featured mechanical illustrations that could move or change scenes with the pull of a tab. Initially published by Sully and Kleinteich, and later by The New York Book Company and the Pictorial Color Book Company, they became popular for their interactive storytelling and vibrant illustrations. [11]
Another very unusual type of pop-up during this time was the tissue paper honeycomb style introduced by United States publisher Bernard Wilmsen, often known by the publishing name B. Wilmsen, in his Tunnel Books. [12]
In the United States, in the 1930s, Harold Lentz followed Giraud's lead with the production of the Blue Ribbon books in New York. [13] [14] In the United States, in the 1930s, *Blue Ribbon Books* in New York was the first publisher to use the term 'pop-up' to describe their movable illustrations, and they became well-known for their collaboration with Disney, producing popular pop-up editions such as *The "Pop-Up" Mickey Mouse* and *The "Pop-Up" Donald Duck*. [15]
The next advance in the field was made by the astoundingly prolific Vojtěch Kubašta working in Prague in the 1960s. His lead was followed by Waldo Hunt in the US with his founding of Graphics International. [13] [16] He and two companies he established, Graphics International and Intervisual Books, produced hundreds of pop-up books for children between the 1960s and 1990s. Although intended for US audiences, these books were assembled in areas with lower labor costs: initially in Japan and later in Singapore and Latin American countries such as Colombia and Mexico. Hunt's first pop-up book was Bennett Cerf's Pop-Up Riddle Book, published by Random House as a promotion for Maxwell House Coffee and showcasing the work of humorist Bennett Cerf, who was then president of Random House. [13] [16] The team of Waldo Hunt and Christopher Cerf created a total of 30 more children's pop-up books for publication by Random House, including books that featured Sesame Street characters. According to Bennett Cerf (in his book At Random), pop-up books were profitable for Random House. [13]
In addition to his collaborations with Christopher Cerf at Random House, Hunt produced pop-up books for Walt Disney, a series of pop-up books based on Babar, and titles such as Haunted House by Jan Pienkowski and The Human Body by David Pelham. [13] [16]
Some pop-up books receive attention as literary works for the degree of artistry or sophistication which they entail. The 1967 Random House publication Andy Warhol's Index, was produced by Andy Warhol, Chris Cerf and Alan Rinzler, and included photos of celebrities together with pop-up versions of Warholesque images such as a cardboard can of tomato paste, [13] as well as a plastic tear-out recording, an inflatable silver balloon, and other novelties. Pop-up book artist Colette Fu designed China's largest pop-up book. In 2008, she was awarded a Fulbright Fellowship to create pop-up books of the 25 ethnic minorities residing in Yunnan Province, China. Her work can be found in the Library of Congress, Metropolitan Museum of Art and National Museum of Women in the Arts. [17]
David A. Carter, who created many bug themed pop-ups, and Robert Sabuda are other prominent pop-up book authors. Star Wars: A Pop-Up Guide to the Galaxy, by Matthew Reinhart. This book received literary attention for its elaborate pop-ups, and the skill of its imagery, with The New York Times saying that "calling this sophisticated piece of engineering a 'pop-up book' is like calling the Great Wall of China a partition". [18]
Since 1993, the Movable Book Society has provided a forum for artists, book sellers, book producers, collectors, curators, and others to share enthusiasm and exchange information about pop-up and movable books. The organization also awards industry prizes for best paper engineer (trade and artists’ book) and excellence in paper engineering by an undergraduate or graduate student. [27] [28]
Julian Wehr (1898–1970) was known as the "American Master of Animated Books". Around 9 million copies of Wehr's books were sold in the United States and Great Britain, and were translated and sold in France, Germany, and Spain during the 1940s and 1950s.
Lothar Meggendorfer was a German illustrator and early cartoonist known for his pop-up books.
Vojtěch Kubašta was a Czech architect and artist. He created pop-up books.
Rives is an American poet, storyteller, and author. He appeared on Seasons 3-6 of HBO's Def Poetry Jam and was a member of Team Hollywood, which won the 2004 National Poetry Slam. His best-known poems include "Kite," about waking up alone in a new lover's apartment, and "Mockingbird," which he performs differently every time, incorporating the words of other poets and speakers in the program.
Blue Ribbon Books was a notable American publishing house established in 1930, known for its innovative production of children’s books featuring movable elements, particularly pop-ups. The company is recognized as the first U.S. publisher to trademark the term "pop-up" for its "Illustrated Pop-up Editions." Blue Ribbon Books collaborated with Harold B. Lentz, who was instrumental in the success of their pop-up books. Lentz provided not only the artwork but also the engineering behind the intricate pop-up mechanisms, making these books highly sought after by collectors. Some of the most famous titles produced by Blue Ribbon include *The "Pop-Up" Pinocchio* (1932) and *The "Pop-Up" Cinderella* (1933), both featuring detailed illustrations and interactive paper mechanics.
Carol Barton is a book artist, paper engineer, curator, and educator known for her series of interactive workbooks, The Pocket Paper Engineer.
Waldo Henley Hunt was a prolific producer of pop-up books, having nearly singlehandedly revived the genre in the post-war era.
Interactive children's books are a subset of children's books that require participation and interaction by the reader. Participation can range from books with texture to those with special devices used to help teach children certain tools. Interactive children's books may also incorporate modern technology or be computerized. Movable books, a subsection of interactive books, are defined as "covering pop-ups, transformations, tunnel books, volvelles, flaps, pull-tabs, pop-outs, pull-downs, and more, each of which performs in a different manner. Also included, because they employ the same techniques, are three-dimensional greeting cards."
Dean & Son was a 19th-century London publishing firm, best known for making and mass-producing moveable children's books and toy books, established around 1800. Thomas Dean founded the firm, probably in the late 1790s, bringing to it innovative lithographic printing processes. By the time his son George became a partner in 1847, the firm was the preeminent publisher of novelty children's books in London. The firm was first located on Threadneedle Street early in the century; it moved to Ludgate Hill in the middle of the century, and then to Fleet Street from 1871 to 1890. In the mid-20th century the firm published books by Enid Blyton and children's classics in the Dean's Classics series.
Robert Sayer (1725–1794) was a leading publisher and seller of prints, maps and maritime charts in Georgian Britain. He was based near the Golden Buck on 53 Fleet Street in London.
Ernest Nister (1841–1906) was a German publisher and printer of movable books for children and paper ephemera such as greeting cards, post cards and calendars. He was born in Darmstadt, Germany and later had an office in London. He refined the techniques used in the design of "magic windows", "dissolving picture" and pop-up books, publishing them from his firm in Nuremberg, a toy-making center of the 19th century.
Ib Penick (1930–1998), a native of Denmark, was known as "the creative mind behind the resurgence of pop-up children's books in the 1960s and 1970s. In his career, Penick designed more than 130 children's books, including Star Wars: a Pop-up Book, which sold more than a million copies. Penick related to one reporter, "...there are only about 100 folds and tricks to [his paper engineering] trade. It's like playing a piano. You have only a certain number of keys, but it's the combinations that make the difference."
The Movable Book Society (MBS) is a nonprofit organization which provides a forum for artists, book sellers, book producers, collectors, curators, and others to share enthusiasm and exchange information about pop-up and movable books. The Society has nearly 450 members worldwide.
Colette Fu is an American photographer, book artist and paper engineer known for creating pop-up books, especially on a large scale, from her photographs.
Bruce Foster is an American paper engineer and graphic designer who specializes in pop-up books. Called a "paper magic master", he has created more than 40 pop-up books for both children and adults, in addition to the pop-up designs that appeared in the 2007 film Enchanted.
Andrew Baron is a self-taught, award-winning paper engineer and singled out by Robert Sabuda, a leading children's pop-up book artist, as a wunderkind of pull tabs, specific devices used to cause movement in pop-up books.
Sally Blakemore is a paper engineer and pop-up book packager based in Santa Fe, New Mexico. She is best known for NASCAR Pop-up: A Guide to the Sport, which includes two dozen pop-ups and a 12-second sound chip. Blakemore also heads Arty Projects Studio, a pop-up and novelty book packaging company.
Edward "Ed" Hutchins is known as "one of the most inventive book artists" and proprietor of Editions, a small press publisher of artists' book multiples, since 1989.
Ellen G. K. Rubin is a pop-up and movable book collector known as the "Popuplady". She is best known for her collection of over 9,000 books, including more than 1,000 by the Czech paper engineer Vojtěch Kubašta, as well as for her lectures and research on the history of the pop-up and movable book formats.
The Moving Picture Book Company and The Pictorial Color Book Company were early 20th-century American publishers known for producing interactive children's books. These publishers specialized in creating movable books, which featured mechanical illustrations that could move or change scenes with the pull of a tab.