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The Book Bucket Challenge is an online challenge where people share the names of ten books that inspired them on their social networking pages, or donate books to the needy and share photos of this with friends on social networking sites. The challenge originated in India. It is named after the Ice Bucket Challenge, and went viral on social media during August and September 2014. [1] [2]
As an alternative to the Ice Bucket Challenge, the Book Bucket Challenge served the dual purpose of highlighting water scarcity and spreading the usefulness and joy of reading. The book bucket challenge focuses on raising awareness of the importance of literacy and the value in reading books. [3]
Anyone can participate in this challenge by simply listing the names of 10 books that inspired them on their social networking page and challenging others to do the same. The program also involves donating books to a nearby library or to the needy and uploading photos of all these on social networking pages and challenging others to do the same.[ citation needed ]
The Book Bucket Challenge started off by One Library Per Village (OLPV), an NGO based in Kerala working towards promoting Digital Literacy in villages. The Book Bucket Challenge by now has already spread to other nations, like Canada, [4] Vietnam [5] and Bangladesh. [6]
Literacy in its broadest sense describes "particular ways of thinking about and doing reading and writing" with the purpose of understanding or expressing thoughts or ideas in written form in some specific context of use. In other words, humans in literate societies have sets of practices for producing and consuming writing, and they also have beliefs about these practices. Reading, in this view, is always reading something for some purpose; writing is always writing something for someone for some particular ends. Beliefs about reading and writing and its value for society and for the individual always influence the ways literacy is taught, learned, and practiced over the lifespan.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
The World Book Capital (WBC) is an initiative of UNESCO which recognises cities for promoting books and fostering reading for a year starting on April 23rd, World Book and Copyright Day. Cities designated as UNESCO World Book Capital carry out activities with the aim of encouraging a culture of reading in all ages and sharing UNESCO’s values. The nomination does not provide a financial prize.
Guided reading is "small-group reading instruction designed to provide differentiated teaching that supports students in developing reading proficiency". The small group model allows students to be taught in a way that is intended to be more focused on their specific needs, accelerating their progress.
Pratham is one of the largest non-governmental organisations in India. It was co-founded by Madhav Chavan and Farida Lambay. It works towards the provision of quality education to the underprivileged children in India. Established in Mumbai in 1994 to provide pre-school education to children in slums, Pratham today has interventions spread across 23 states and union territories of India and has supporting chapters in the United States, UK, Germany, Sweden, and Australia.
Room to Read is a global non-profit organization headquartered in San Francisco, California. Founded on the belief that World Change Starts With Educated Children®, the organization focuses on working in collaboration with local communities, partner organizations and governments to improve literacy and gender equality in education.
The Dollywood Foundation is a non-profit organization founded by Dolly Parton, with headquarters in Sevierville, Tennessee. Shortly after the opening of the Dollywood theme park in 1986, the Dollywood Foundation was created in April 1988, and began by offering scholarships to local high school students. From there it grew into the Imagination Library, started in 1995, which distributes free books to children monthly, up until the age of 5. The Dollywood Foundation grew again into the My People Fund, which started in 2016 after wildfires ripped through Tennessee. The current President of the Dollywood Company is Craig Ross. Today, the foundation continues to grant scholarships and awards, and provides support to numerous non-profit organizations that aim to improve the quality of life of children and others in need.
Sharon Mills Draper is an American children's writer, professional educator, and the 1997 National Teacher of the Year. She is a five-time winner of the Coretta Scott King Award for books about the young and adolescent African-American experience. She is known for her Hazelwood and Jericho series, Copper Sun,Double Dutch, Out of My Mind and Romiette and Julio.
Transliteracy is "a fluidity of movement across a range of technologies, media and contexts". It is an ability to use diverse techniques to collaborate across different social groups.
Reading to Kids is a charitable organization that sponsors monthly reading clubs at inner-city elementary schools with low literacy rates in Los Angeles, California, United States. It provides books and volunteers who read to the children. After each reading club, the books are donated to the schools' libraries, and each child receives a reading-related prize for attending. Reading to Kids also provides guidance for parents for encouraging their participating children to read more at home.
Legal awareness, sometimes called public legal education or legal literacy, is the empowerment of individuals regarding issues involving the law. Legal awareness helps to promote consciousness of legal culture, participation in the formation of laws and the rule of law.
BiblioCommons is a privately held company, based in Toronto, Ontario, Canada, that develops front end interactive catalog and web services for libraries. In February 2020, BiblioCommons was acquired by Volaris Group, an operating segment of Constellation Software.
Viral phenomena are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.
Neknominate, also known as neck and nominate, neknomination or neck nomination, is an online drinking game. The original rules of the game require the participants to film themselves drinking a pint of an alcoholic beverage, usually beer, in one gulp and upload the footage to the web. A participant then nominates another person to do the same within 24 hours.
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis and encourage donations to research. The challenge was co-founded by Pat Quinn and Pete Frates; it went viral on social media during July–August 2014. In the United States, many people participated for the ALS Association, and in the United Kingdom, many people participated for the Motor Neurone Disease Association, although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations.
Manorama Jafa is an Indian author of more than 100 books for children, as well as feminist novels for adults, and academic research and writing on children's literature. She has served as Secretary General of the Association of Writers and Illustrators for Children and as the Secretary General of the Indian National Section of the International Board on Books for Young People. She was awarded the Padma Shri in 2014, and the Order of the Rising Sun in 2016.
The Rice Bucket Challenge is a response to the Ice Bucket Challenge that started in India and spread to other South Asian nations. Whereas the original Ice Bucket Challenge involved participants pouring a bucket of ice over their heads and/or donating to the ALS research, the Rice Bucket Challenge involves donating a bucket of rice to a poor person or family.
A wall of kindness is a charity work phenomenon and a kind of welfare, usually done by attaching cloth hangers from outside of houses; those encourage people to donate miscellaneous useful things such as winter clothing. It was introduced by an anonymous Iranian, and the practice quickly spread throughout the country. The motto of the movement are two sentences that appear on the walls: "Leave what you don't need" and "Take what you do".
Manju Latha Kalanidhi is an Indian journalist, feature writer, columnist and creator of Rice Bucket Challenge. She is currently the City Editor at The New Indian Express in Hyderabad.
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