Burger Theory

Last updated

Burger Theory
Industry Food
Founded2011
Headquarters Adelaide, South Australia
Number of locations
1 (as of June 2019)
Key people
Dan Mendelson, Rob Dean
ProductsFast Food
Website burgertheory.com

Burger Theory was a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe, then were later absorbed into The Tavern, Flinders University's on-campus student bar.

Contents

History

Founded in 2011 by Dan Mendelson and Rob Dean as a food truck, [1] the company is credited with bringing the food truck movement to South Australia. [2] They started before the Adelaide City Council had legislation regarding food trucks in place, [3] preventing the truck from working on city streets. [4] However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district. [1] [5]

In 2012, Mendelson and Dean opened Pearl's Diner as their first brick and mortar premises, [6] before opening a dedicated Burger Theory store in Adelaide the following year. [7] They subsequently opened outlets at Flinders University and the University of Adelaide. [8] In late 2015 they opened a store in Melbourne, [9] [10] but this proved unsuccessful. [11] Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China. [12]

In 2017, they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat. [13]

In 2019, Burger Theory closed two stores, with one remaining. [14] The final store was later rebranded under Flinders University's The Tavern student bar.

See also

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References

  1. 1 2 Cawood, Matthew. (16 October 2011). "Putting Burger Theory into practice Archived 2018-01-20 at the Wayback Machine ", Farm Weekly . Retrieved 20 January 2018.
  2. ↑ "Meaty deal on the table for foodies" (17 August 2016). The City Messenger , Adelaide, South Australia. p3.
  3. ↑ Spain, Katie. (28 June 2011) "Faster chefs in the van of a street revolution", The Advertiser , Adelaide, South Australia. p22.
  4. ↑ Mattssone, Dianne. (25 May 2013). "Vantastic", The Advertiser, Adelaide, South Australia. pW12.
  5. ↑ Cormack, Bridget. (10 December 2011) "On The Wagon", The Australian , Surry Hills, New South Wales. p5.
  6. ↑ Wilkinson, Simon. (13 June 2012). "Real burger kings", The Advertiser, Adelaide, South Australia. p37.
  7. ↑ Fleming, Kylie. (10 June 2015). "Brilliant burgers are here to stay", The City Messenger, Adelaide, South Australia. p20.
  8. ↑ "In Theory, Deep-Dish Pizzas Rule" (22 February 2017) The Advertiser, Adelaide, South Australia. p30.
  9. ↑ "Burger Boys Hit Melb" (2 December 2015). The Advertiser, Adelaide, South Australia. p30.
  10. ↑ "The Best New Burger Joints" (16 February 2016). Herald Sun , Melbourne, Australia. p28.
  11. ↑ Perrie, Sophie. (16 November 2016). "Time to celebrate a tasty forkth birthday", The City Messenger, Adelaide, South Australia. p4.
  12. ↑ Castello, Renato (15 August 2016). "Burger Theory's Chinese Takeaway", The Advertiser, Adelaide, South Australia. p5.
  13. ↑ Fanning, Josh. (11 January 2018) "At the bleeding edge: Burger Theory’s new menu" CityMag. Retrieved 20 January 2018.
  14. ↑ Lam, Yvonne C. (13 June 2019). "Adelaide’s Burger Theory is closing its Union Street store", Gourmet Traveller, retrieved 12 November 2019.

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