Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants based in Sydney, that purveys Mexican cuisine,[2] while the Mad Group own the master franchise for the restaurant in New Zealand.[3] Mad Mex was originally a Mexican restaurant first opened by big Burrito Restaurant Group on the University of Pittsburgh campus in 1993.[4]
Mad Mex Fresh Mexican is Lucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.[5]
As of October 2022[update], 71 locations are in operation.[6]
History
Mad Mex opened its first restaurant in Pittsburgh on 29 Oct 1993.[1][7]
On 19 September 2019, 4Fingers Crispy Chicken announced its acquisition of 50% stake in Mad Mex.[8] As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.[citation needed]
In 2019, Mad Mex opened stores internationally in Singapore and Malaysia.[9]
In 2021, Mad Mex announced that they were once again 100 per cent Australian-owned after the company bought out its 50 per cent Singaporean joint venture partner.[10]
Founder
Tom Baron, the co-founder of Mad Mex, grew up in New York City before becoming a graduate of the University of Michigan.[11]
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