Background
After their formation in 2019,the group spent two years working on music with producers including MNEK. "Cardboard Box" was one of the first songs worked on during these sessions. [1] The single was subsequently released on 24 March 2022. [5] An accompanying music video was published to YouTube on 1 April 2022,which surpassed 900 thousand views within days. [6] A Tweet containing a clip from the music video also attracted over 2 million views and 100 thousand likes on Twitter. [3]
The single has been praised on social media by established artists including SZA,Missy Elliott,JoJo,and Victoria Monét. [7]
"Cardboard Box" was featured as the lead single for their debut extended play,The Lead (2022). [8] An acoustic version of the song was released to YouTube and streaming services on 27 May 2022. [9] [10] The group also performed the single for Vevo DSCVR,alongside the second single from The Lead ,"Immature". [11] The group made their television debut on 7 October 2022,performing the single on US talk show Jimmy Kimmel Live! [12]
In August 2022,"Cardboard Box" started gaining popularity on the platform TikTok after an afrobeats version emerged,starting a new trend on the video-sharing app. The group officially released DJ Happi's remix as a single and premiered a lyric video on 6 October 2022. [13]
This page is based on this
Wikipedia article Text is available under the
CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.
