In an interview with Eddie Francis of Apple Music 1 before she announced the album, Leray spoke about her intention with it:
I feel like a lot of the headlines kind of overshadow my true talent and what God really brought me here to do. So I just can't wait because this album's going to show that. … And also the second album's going to make people go back to Trendsetter and make them actually appreciate it for the music instead of the bullshit and the negative headlines and Coi Leray always being the topic. This album is all about me.[2]
Leray announced the title of the album and revealed its cover art on May 19, 2023.[3] She revealed the tracklist three days later.[4]
Singles
The lead single of the album, "Players", was released on November 30, 2022.[5] The second and third singles, "Bops" and "My Body", were released on April 27 and 28, 2023, respectively.[6] The fourth single, "Run It Up", was released on June 16, 2023.[7] And the fifth and final single, "Make My Day" with David Guetta, was released on the same day as the album release.[1]
Coi was met with lukewarm reviews from music critics. Heven Haile of Pitchfork felt that Coi "might as well be marketed as a covers album. Roughly 75% of the album relies on painfully obvious samples, copied and pasted in with little modification" and Leray "unimaginatively spins songs by men into #girlboss anthems". Haile also felt wrote that when Leray is "not deploying samples of popular songs, she's hopping on the wave of today's popular sounds" and concluded that "the only idea she brings to Coi" is introducing "the younger generation" to artists she samples.[9]
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