He began writing computer game programming books in 1982 at the age of 15, creating his own games for the Sinclair ZX81. In an interview with the BBC, Perry stated that his first game was a driving game, "a black blob avoiding other black blobs", which he wrote and sent to a magazine, which printed it. He sent them more games and they sent him a cheque for £450: a bit of a problem for a teenager who did not yet have a bank account.[4] His work continued until he was offered a job for £3,500/year as an apprentice to a veteran programmer who taught him more advanced programming.[5]
At the age of 17, he moved to London, where he developed games with Mikro-Gen and Probe Software for publishers such as Elite Systems and Mirrorsoft, working on titles such as the ZX Spectrum conversion of Teenage Mutant Ninja Turtles (1991) for NES and the Sega Genesis version of The Terminator (1992). Perry's work on The Terminator caught the attention of Virgin Mastertronic, which was expanding into the United States and had entered a deal with McDonald's to publish a video game themed around its restaurants within six months. Perry responded to Virgin's generous employment offer into their American development branch in Irvine, California, and was granted an apartment overlooking Laguna Beach, which he remarked was "like living in Baywatch". Although Perry had planned to return to the United Kingdom upon the game's completion, the unexpected critical success of Global Gladiators (1992) convinced him to stay in California; as he recalled, "it suddenly made people appreciate me".[6]
While in Virgin, Perry led the development duties for several award-winning games for the Genesis, including Cool Spot (1993) and Aladdin (1993). His work within Virgin Games USA also served as a basis for the development of other games such as the Sega CD version of The Terminator (1993) and the Genesis versions of RoboCop Versus The Terminator (1994) and Walt Disney's The Jungle Book (1994), all of them developed after David Perry had left the studio.
On 1 October 1993, Perry formed his own company in Laguna Beach, California, Shiny Entertainment, naming the company after the song "Shiny Happy People" by R.E.M.[7] The company's first game Earthworm Jim (1994) was a hit, selling millions of copies on multiple platforms, including Sega Genesis, Super NES and PC. The title character, an "average worm" who stumbles upon a space suit which turns him into a superhero, became immensely popular, and spawned a variety of other types of merchandise: action figures, comic books, and a syndicated television cartoon series.
Listing Perry in their "75 Most Important People in the Games Industry of 1995", Next Generation argued that his success had as much to do with his exceptional knack for public relations as his talent as a developer: "Perry often seems to benefit and suffer from a game press who seemingly can't hype him or his products enough. Is all the hype justified? Well, probably not. But that's not the point, the fact is that the press and gamers love him. Next Generation's opinion as to Perry's PR secrets? Always return phone calls, don't make promises you can't keep, and show a genuine interest in whomever you're talking to. Sounds easy? So how come hardly any actual PR people (let alone presidents and lead programmers) in the industry do the same?"[8]
In 2002, Shiny Entertainment was acquired by Atari, Inc. for US$47 million, with Perry signed to a long-term contract to continue on as president. Also in 2002, Perry collaborated with The Wachowskis on games in coordination with their Matrix series of movies.[9]
In 2006, he resigned from Shiny,[10] and formed GameConsultants.com, a consultancy firm planning to offer executive level video game industry advice,[11] followed by GameInvestors.com, a business-to-business company to help video game development teams get funded. He recounted, "I was working on a new game design for Infogrames (Atari) called Plague and was incredibly excited about it. Atari called and told me they had run out of money, and so I offered to find a buyer for my team, they said they’d handle it and I moved on. The first phone call I had after leaving was with The Collective, and they ended up buying Shiny."[12]
Perry is on the advisory board for the Game Developers Conference, and has spoken at industry venues such as E3, CES, Hollywood and Games, Digital Hollywood, iHollywood, SIGGRAPH, Entertainment in the Interactive Age, What Teens Want, The Banff Summit, as well as at major universities such as USC, and MIT.[13] In 2006, he co-hosted the annual Game Developers Choice Awards with Tommy Tallarico.
In November 2008, Perry co-founded Gaikai in the Netherlands, a company that released game streaming technology in late 2009.[14] In July 2012, Gaikai was sold to Sony Computer Entertainment for $380 million.[15]
In January 2016, Perry confirmed that he and Michael Jackson had been discussing making a video game together prior to the singer's death.[12]
In July 2017 Perry left Gaikai, joining startup GoVYRL, Inc.[3][16] to build new technology for brands to work with influencers;[clarification needed] the technology is called Carro. GoVYRL, Inc. has seed investments from entities including The Cove Fund,[17]Brendan Iribe and Alpha Edison.[18]
Games
Description
Year
Publisher
National ZX80/ZX81 Users Club Magazine
1982
Interface Publications
Tim Hartnell's Giant Book of Spectrum Games
1983
Interface Publications
49 Explosive Games for the ZX Spectrum
1983
Interface Publications
Astounding Arcade Games for your Spectrum + & Spectrum
Sonic Team is a video game developer owned by the Japanese video game company Sega as part of its Sega CS Research and Development No. 2 division. Sonic Team is best known for its namesake long-running Sonic the Hedgehog series and games such as Nights into Dreams and Phantasy Star Online.
Earthworm Jim is a 1994 run and gun platform game developed by Shiny Entertainment, featuring an earthworm named Jim, who wears a robotic suit and battles the forces of evil. The game was released for the Sega Genesis and Super Nintendo Entertainment System, before being subsequently ported to a number of other video game consoles.
Accolade, Inc. was an American video game developer and publisher based in San Jose, California. The company was founded as Accolade in 1984 by Alan Miller and Bob Whitehead, who had previously co-founded Activision in 1979. The company became known for numerous sports game series, including HardBall!, Jack Nicklaus and Test Drive.
Action 52 is an unlicensed multicart video game compilation developed by Active Enterprises for the Nintendo Entertainment System and by FarSight Technologies for the Sega Genesis. The NES version was released in 1991, followed by the Genesis version in 1993. The multicart consists of 52 games in a variety of genres, mostly scrolling shooters and platformers. The "featured" game is The Cheetahmen, which was part of Active's failed attempt to create a franchise similar to the Teenage Mutant Ninja Turtles. Active Enterprises was legally incorporated in The Bahamas, but the offices and development were located in Miami, Florida while the company's product warehousing was located in Orlando, Florida.
Earthworm Jim 2 is a 1995 run and gun platform video game and the sequel to Earthworm Jim, and the second and final game in the Earthworm Jim series developed by original creators Doug TenNapel, David Perry, and Shiny Entertainment. It was released in late 1995 and early 1996 depending on region and video game console, initially being released for the Sega Genesis and Super Nintendo Entertainment System, before being ported to other platforms.
Sonic X-treme was a platform game developed by Sega Technical Institute from 1994 until its cancellation in 1996. It was planned as the first fully 3D Sonic the Hedgehog game, taking Sonic into the 3D era of video games, and the first original Sonic game for the Sega Saturn. The storyline followed Sonic on his journey to stop Dr. Robotnik from stealing six magic rings from Tiara Boobowski and her father. X-treme featured open levels rotating around a fixed center of gravity and, like previous Sonic games, featured collectible rings and fast-paced gameplay.
Mark Evan Cerny is an American video game designer, programmer, producer and media proprietor.
Shiny Entertainment, Inc. was an American video game developer based in Laguna Beach, California. Founded in October 1993 by David Perry, Shiny was the creator of video games such as Earthworm Jim, MDK and Enter the Matrix. Perry sold the company to Interplay Productions in 1995, which sold the studio to Infogrames, Inc. in 2002. After Foundation 9 Entertainment acquired Shiny in 2006, the company was merged with The Collective in October 2007, creating Double Helix Games.
The Sega Genesis, also known as the Mega Drive outside North America, is a 16-bit fourth generation home video game console developed and sold by Sega. It was Sega's third console and the successor to the Master System. Sega released it in 1988 in Japan as the Mega Drive, and in 1989 in North America as the Genesis. In 1990, it was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tectoy in Brazil. In South Korea, it was distributed by Samsung Electronics as the Super Gam*Boy and later the Super Aladdin Boy.
Sega Technical Institute (STI) was an American video game developer owned by Sega. Founded by the Atari veteran Mark Cerny in 1990, STI sought to combine elite Japanese developers, including the Sonic Team programmer Yuji Naka and his team, with new American talent. STI developed games for Sega Genesis, including several Sonic the Hedgehog games, before it was closed at the end of 1996.
Global Gladiators is a 1992 platform game developed by Virgin Games USA, originally programmed by David Perry for the Sega Genesis and eventually ported by other Virgin Games teams in Europe to the Master System, Game Gear, and Amiga. The game is based on the McDonald's fast food chain and has a strong environmentalist message.
Phil Harrison is a British businessman. He formerly served as vice president and general manager for Google, as corporate vice president of Microsoft, and as the British corporate executive and a representative director of Sony Computer Entertainment, Inc. (SCEI) and Executive Vice President of Sony Computer Entertainment Europe (SCEE).
Dragon: The Bruce Lee Story is a fighting video game developed and originally published by Virgin Interactive Entertainment in Europe for the Sega Genesis in June 1994. It is based on the 1993 film of the same name, which is a semi-fictionalized account of the life of Hong Kong-American actor and martial artist Bruce Lee. Following the events of the movie, players take control of Bruce Lee across several stages that takes places in different time periods of his life and fight against some of his adversaries.
Earthworm Jim is a series of platform games featuring an earthworm named Jim who wears a robotic suit and battles the forces of evil. The series is noted for its platforming and shooting gameplay, surreal humor, and edgy art style. Four games were released in the series: Earthworm Jim, Earthworm Jim 2, Earthworm Jim 3D, and Earthworm Jim: Menace 2 the Galaxy, with the first game released in 1994. The series had lain dormant for almost a decade before Gameloft remade the original game in HD for PlayStation Network and Xbox Live Arcade in 2010. Interplay announced Earthworm Jim 4 in 2008; little to no information surfaced until May 2019 and August 2020, and development went dormant once again by January 2023.
Hayao Nakayama is a Japanese businessman and was the former President and CEO of Sega Enterprises, Ltd from 1983 to 1999.
Atari SA is a French video game holding company headquartered in Paris. Its subsidiaries include Atari Interactive and Atari, Inc. It is the current owner of the Atari brand through Atari Interactive.
Sega Corporation is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California, and London. Its division for the development of both arcade games and home video games, Sega Games, has existed in its current state since 2020; from 2015 to that point, the two had made up separate entities known as Sega Games and Sega Interactive Co., Ltd. Sega is a subsidiary of Sega Sammy Holdings. From 1983 until 2001, Sega had also developed video game consoles.
Nicholas Anthony Bruty, known as Nick Bruty, is a British video game designer and entrepreneur, known for work on video games such as Earthworm Jim, Earthworm Jim 2, and MDK.
Absolute Entertainment was an American video game publishing company. Through its development house, Imagineering, Absolute Entertainment produced titles for the Atari 2600, Atari 7800, Game Gear, Genesis/Mega Drive, Sega CD, Game Boy, Nintendo Entertainment System, and Super Nintendo Entertainment System video game consoles, as well as for the Commodore 64, Apple II, and IBM PC compatibles.
In the video game industry, a console war describes the competition between two or more video game console manufacturers in trying to achieve better consumer sales through more advanced console technology, an improved selection of video games, and general marketing around their consoles. While console manufacturers are generally always trying to out-perform other manufacturers in sales, these console wars engage in more direct tactics to compare their offerings directly against their competitors or to disparage the competition in contrast to their own, and thus the marketing efforts have tended to escalate in back-and-forth pushes.
References
↑ "News". Warnerbros.com. 18 April 2003. Archived from the original on 15 March 2006.
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